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Jumbo Toilet Roll

Jumbo Toilet Roll shows searches that convert (18.1% search→purchase), but soft demand (-23.5% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 30Growth 13Conversion 99Competition 19Returns 99Price range 78Avg price 83Brand share 46Review moat 80Quality gap 84
This niche Category average

Is Jumbo Toilet Roll profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jumbo Toilet Roll is a £133K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 54/100.

Jumbo Toilet Roll: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.5% over the last 90 days and 18.1% of searches end in a purchase.

£133K

revenue / yr

Units sold / yr10K
Search volume / yr-23.5%40K
Conversion rate18.1%
Avg price£18.24

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 45
Top-5 product click share78%
Open market22%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement69%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews404

Top Jumbo Toilet Roll products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£20K£40K£60K£80K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

45

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

17%

  • AmazonCommercial40%
  • TOILET ROLLS16%
  • Wholesale Grocery Ltd9%
  • White Box6%
  • bar@drinkstuff6%
  • andarta5%
  • Open — no brand owns it (6 brands, 17%)

Jumbo Toilet Roll demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR18.1%Products13Brands12Top 5 Brands78%OOS Rate0.5%Rating4.2★Reviews404Avg BSR#119
1K600Spike '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Jumbo Toilet Roll search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mini jumbo toilet rolls11K/yr
  • jumbo toilet roll13K/yr
  • jumbo toilet rolls6K/yr
  • mini jumbo toilet rolls 124K/yr
  • commercial toilet roll3K/yr
  • industrial toilet roll4K/yr

What reviews say buyers love and hate about Jumbo Toilet Roll

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall45%

Good amount of product

Advertised Vs Actual Product20%

Does the job

Value For Money20%

Great value for a decent product

Size-Overall10%

Perfect size

What buyers complain about

95% of reviews
Quality-Overall45%

Rubbish

Size-Overall20%

Not really fit for purpose

Thickness10%

thickness could be better

Value For Money10%

Not value for money

Material Quality5%

so you get hardly any tissue from it

Jumbo Toilet Roll return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Quality-Overall
10%
3Dispensing Mechanism
8%
4Ease Of Cleaning
5%
5Smell
4%

Common Jumbo Toilet Roll questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jumbo Toilet Roll 54/100 on Amazon United Kingdom — Worth a look. The niche generates £133K/yr across 13 tracked products. Search demand moved -23.5% over the last 90 days.
Search demand for Jumbo Toilet Roll on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.