jumbo toilet roll
Worth a lookShows searches that convert (18.1% search→purchase), but soft demand (-23.5% this quarter) keeps it on the watch list.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£18.24avg listing price — sweet spot $15–$100
Review moat
Great403.62avg incumbent reviews — the moat a new listing must climb
Price range
Great£10.35–£32.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£133K£133K/yr · 40K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jumbo toilet roll is a £133K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jumbo toilet roll market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £146K–£182K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 69%
- Out of stock
- 0.5%
- Avg brand age
- 67 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 flat
Sellers
45
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
17%
- AmazonCommercial40%
- TOILET ROLLS16%
- Wholesale Grocery Ltd9%
- White Box6%
- bar@drinkstuff6%
- andarta5%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -23.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top jumbo toilet roll search terms
- mini jumbo toilet rolls11K/yr
- jumbo toilet roll13K/yr
- jumbo toilet rolls6K/yr
- mini jumbo toilet rolls 124K/yr
- commercial toilet roll3K/yr
- industrial toilet roll4K/yr
Top jumbo toilet roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AmazonCommercial Mini Jumbo Toilet Roll 2-ply Premium 12 Rolls (1 pack) 557 Sheets per Roll Sheet Size: 30.5 x 9 cm T2 Dispenser Compatible
AmazonCommercial£19.624.4★1,590 rev
Mini Jumbo Toilet Rolls 95mm x 150M Roll 2 Ply 60mm Core Pk12
TOILET ROLLS£12.604.2★184 rev
Essential 2 Ply Mini Jumbo White Toilet Rolls 200m x Pack of 12
Wholesale Grocery Ltd£14.503.8★251 rev
WHITEBOX JWH330 Jumbo Toilet Roll 2-Ply 300 m (Pack of 6)
White Box£13.614.4★32 rev
Mini Jumbo Toilet Rolls 2.25 Inch - Pack of 12 | 2ply Toilet Paper White Toilet Tissue Industrial Toilet Paper
bar@drinkstuff£13.553.7★74 rev
Newest
by launch date
Mini Jumbo Toilet Rolls Pack of 12 2 Ply White Commercial Toilet Paper 150m Long Rolls 76mm Core Premium Toilet Tissue for Offices Schools Restaurants & Washrooms (76mm Core)
A406£14.939 rev
We Can Source It Ltd - 2Ply Jumbo Toilet Rolls with Standard Core - 6 Pack 300m per Roll - High Capacity Recycled Materials Soft & Absorbent - Suitable for All Jumbo Dispensers
We Can Source It Ltd£15.9312 rev
Andarta - 2Ply Jumbo White Toilet Rolls with 76mm Core - Pack of 6 High Capacity Toilet Roll - 300m Per Roll - Made from Recycled Materials - Suitable for All Jumbo Dispensers - Bulk Toilet Roll
andarta£32.7629 rev
Andarta - 62mm Core 2Ply Mini Jumbo White Toilet Rolls - Pack of 12 High Capacity Toilet Roll - 150m Per Roll - Made from Recycled Materials - Suitable for All Jumbo Dispenser
andarta£32.6329 rev
AmazonCommercial Mini Jumbo Toilet Roll 2-ply Premium 12 Rolls (1 pack) 557 Sheets per Roll Sheet Size: 30.5 x 9 cm T2 Dispenser Compatible
AmazonCommercial£19.621,590 rev
Trending
90-day click momentum
White Paper Rolls 6-2 Ply Embossed Paper Centre Feed Roll Towels White
IDEAL 365£10.914.2★
Mini Jumbo Toilet Rolls Pack of 12 2 Ply White Commercial Toilet Paper 150m Long Rolls 76mm Core Premium Toilet Tissue for Offices Schools Restaurants & Washrooms (76mm Core)
A406£14.934.0★
WHITEBOX JWH330 Jumbo Toilet Roll 2-Ply 300 m (Pack of 6)
White Box£13.614.4★
Tork Mini Jumbo Toilet Roll (Pack of 12 Rolls)
Tork£26.454.4★
Essential 2 Ply Mini Jumbo White Toilet Rolls 200m x Pack of 12
Wholesale Grocery Ltd£14.503.8★
What buyers say about jumbo toilet roll
What buyers praise and complain about, mined from review topics.What buyers love
“Good amount of product”
“Does the job”
“Great value for a decent product”
“Perfect size”
What buyers complain about
“Rubbish”
“Not really fit for purpose”
“thickness could be better”
“Not value for money”
“so you get hardly any tissue from it”
“Never purchase this item due to deceiving photo of item”
Top return reasons
Common questions
- Is jumbo toilet roll profitable to sell on Amazon United Kingdom?
- The niche generates £133K/yr across 13 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the jumbo toilet roll niche?
- 12 brands and 45 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in jumbo toilet roll?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.1%.
- When does demand for jumbo toilet roll peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the jumbo toilet roll niche?
- Listings span £10.35–£32.76; the average listing price is £18.24 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.