Jumbo Toilet Roll
MaybeBuyers convert on 18.1% of searches. But demand is soft, at -23.5% this quarter, so Jumbo Toilet Roll is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £133K/yr40K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 78%top-5 click share · 12 brands · 45 sellers
Flapen Score
Jumbo Toilet Roll against its category
The dotted line is the Grocery average. Past it, Jumbo Toilet Roll is stronger. Inside it, weaker.
Market
The Jumbo Toilet Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jumbo Toilet Roll 40K times last year and spent an estimated £133K. The top 5 brands take 78% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 18.1% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 18.1%
- Market size, estimated
- £133Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- mini jumbo toilet rolls11K searches a year
02 · Price
A sale here is worth £18.24.
Listings sell for £18.24 on average, from £10.35 to £32.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £18.24 that is £9K to £14K a year per listing.
- Average price
- £18.24inside the $15 to $100 sweet spot
- Price range
- £10.35–£32.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #119 within Kitchen Roll, Toilet Roll & Tissues. It carries 404 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 54%
- Out of stock, average day
- 0.5%
- Average rank
- #119in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 404per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Jumbo Toilet Roll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AmazonCommercial Mini Jumbo Toilet Roll 2-ply Premium 12 Rolls (1 pack) 557 Sheets per Roll Sheet Size: 30.5 x 9 cm T2 Dispenser Compatible
- Price
- £19.62
- Rating
- 4.4/5
- Reviews
- 1,590
- Age
- 6y ago

Mini Jumbo Toilet Rolls 95mm x 150M Roll 2 Ply 60mm Core Pk12
- Price
- £12.60
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 7y ago

Essential 2 Ply Mini Jumbo White Toilet Rolls 200m x Pack of 12
- Price
- £14.50
- Rating
- 3.8/5
- Reviews
- 251
- Age
- 11y ago

WHITEBOX JWH330 Jumbo Toilet Roll 2-Ply 300 m (Pack of 6)
- Price
- £13.61
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 13y ago

Mini Jumbo Toilet Rolls 2.25 Inch - Pack of 12 | 2ply Toilet Paper White Toilet Tissue Industrial Toilet Paper
- Price
- £13.55
- Rating
- 3.7/5
- Reviews
- 74
- Age
- 15y ago
Trending
estimated 90-day click momentum
White Paper Rolls 6-2 Ply Embossed Paper Centre Feed Roll Towels White
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 2,675
- Age
- 8y ago

Mini Jumbo Toilet Rolls Pack of 12 2 Ply White Commercial Toilet Paper 150m Long Rolls 76mm Core Premium Toilet Tissue for Offices Schools Restaurants & Washrooms (76mm Core)
- Price
- £14.93
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 1y ago

WHITEBOX JWH330 Jumbo Toilet Roll 2-Ply 300 m (Pack of 6)
- Price
- £13.61
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 13y ago

Tork Mini Jumbo Toilet Roll (Pack of 12 Rolls)
- Price
- £26.45
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 9y ago

Essential 2 Ply Mini Jumbo White Toilet Rolls 200m x Pack of 12
- Price
- £14.50
- Rating
- 3.8/5
- Reviews
- 251
- Age
- 11y ago
Newest
by launch date
Mini Jumbo Toilet Rolls Pack of 12 2 Ply White Commercial Toilet Paper 150m Long Rolls 76mm Core Premium Toilet Tissue for Offices Schools Restaurants & Washrooms (76mm Core)
- Price
- £14.93
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 1y ago

We Can Source It Ltd - 2Ply Jumbo Toilet Rolls with Standard Core - 6 Pack 300m per Roll - High Capacity Recycled Materials Soft & Absorbent - Suitable for All Jumbo Dispensers
- Price
- £15.93
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Andarta - 2Ply Jumbo White Toilet Rolls with 76mm Core - Pack of 6 High Capacity Toilet Roll - 300m Per Roll - Made from Recycled Materials - Suitable for All Jumbo Dispensers - Bulk Toilet Roll
- Price
- £32.76
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 3y ago

Andarta - 62mm Core 2Ply Mini Jumbo White Toilet Rolls - Pack of 12 High Capacity Toilet Roll - 150m Per Roll - Made from Recycled Materials - Suitable for All Jumbo Dispenser
- Price
- £32.63
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 3y ago

AmazonCommercial Mini Jumbo Toilet Roll 2-ply Premium 12 Rolls (1 pack) 557 Sheets per Roll Sheet Size: 30.5 x 9 cm T2 Dispenser Compatible
- Price
- £19.62
- Rating
- 4.4/5
- Reviews
- 1,590
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
12 flat
Sellers
45
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
17%
- AmazonCommercial40%
- TOILET ROLLS16%
- Wholesale Grocery Ltd9%
- White Box6%
- bar@drinkstuff6%
- andarta5%
- Open — no brand owns it (6 brands, 17%)
Demand
Jumbo Toilet Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Jumbo Toilet Roll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mini jumbo toilet rolls11K/yr
- jumbo toilet roll13K/yr
- jumbo toilet rolls6K/yr
- mini jumbo toilet rolls 124K/yr
- commercial toilet roll3K/yr
- industrial toilet roll4K/yr
Reviews and returns
What reviews say buyers love and hate about Jumbo Toilet Roll
We read the reviews and the return reasons for every product selling here.
“Rubbish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jumbo Toilet Roll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









