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Jumbo Toilet Roll

Maybe

Buyers convert on 18.1% of searches. But demand is soft, at -23.5% this quarter, so Jumbo Toilet Roll is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£133K/yr40K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
78%top-5 click share · 12 brands · 45 sellers

Flapen Score

Jumbo Toilet Roll against its category

The dotted line is the Grocery average. Past it, Jumbo Toilet Roll is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jumbo Toilet Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jumbo Toilet Roll 40K times last year and spent an estimated £133K. The top 5 brands take 78% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
18.1%
Market size, estimated
£133Ka year
Peak month
March1.3× the quietest month
Top search term
mini jumbo toilet rolls11K searches a year

02 · Price

A sale here is worth £18.24.

Listings sell for £18.24 on average, from £10.35 to £32.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £18.24 that is £9K to £14K a year per listing.

Average price
£18.24inside the $15 to $100 sweet spot
Price range
£10.35–£32.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #119 within Kitchen Roll, Toilet Roll & Tissues. It carries 404 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
54%
Out of stock, average day
0.5%
Average rank
#119in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
404per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Jumbo Toilet Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£80K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

45

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

17%

  • AmazonCommercial40%
  • TOILET ROLLS16%
  • Wholesale Grocery Ltd9%
  • White Box6%
  • bar@drinkstuff6%
  • andarta5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Jumbo Toilet Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Jumbo Toilet Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini jumbo toilet rolls11K/yr
  • jumbo toilet roll13K/yr
  • jumbo toilet rolls6K/yr
  • mini jumbo toilet rolls 124K/yr
  • commercial toilet roll3K/yr
  • industrial toilet roll4K/yr

Reviews and returns

What reviews say buyers love and hate about Jumbo Toilet Roll

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall45%−0.56

Rubbish

to be honest the are very cheap quality not like the industrial kind you can buy for £2-3 more that last way longer

Very poor quality

Size-Overall20%−0.19

Not really fit for purpose

loose on the roll

Not very good very small would not reccomend

Thickness10%+0.08

thickness could be better

Value For Money10%+3.75

Not value for money

bit pricey though

Material Quality5%−0.09

so you get hardly any tissue from it

Love

Quality-Overall45%−0.56

Good amount of product

Good quality

Good product

Advertised Vs Actual Product20%+1.07

Does the job

As described

Does what it's supposed too

Value For Money20%+3.75

Great value for a decent product

Good value

well worth the money

Size-Overall10%−0.19

Perfect size

Return

0.1% Return rate 65% Fixable by listing

Size-Overall59%█▆▆▃▆█

Not really fit for purpose

loose on the roll

Not very good very small would not reccomend

Quality-Overall10%▄▁▂█▄▃

Rubbish

to be honest the are very cheap quality not like the industrial kind you can buy for £2-3 more that last way longer

Very poor quality

Dispensing Mechanism8%▁▁██▇▁
Ease Of Cleaning5%▁█▃▁▁▁
Smell4%▁▁█▁▁▁

FAQ

Common Jumbo Toilet Roll questions

Answered from the same tracked data.