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Jumbo Oats

Fail

Shoppers spend an estimated $53K a year here, so Jumbo Oats is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£53K/yr55K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
67%top-5 click share · 8 brands · 49 sellers

Flapen Score

Jumbo Oats against its category

The dotted line is the Grocery average. Past it, Jumbo Oats is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jumbo Oats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jumbo Oats 55K times last year and spent an estimated £53K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
12.7%
Market size, estimated
£53Ka year
Top search term
jumbo oats40K searches a year

02 · Price

A sale here is worth £7.58.

Listings sell for £7.58 on average, from £1.04 to £24.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.58 that is £4K to £6K a year per listing.

Average price
£7.58under the $15 to $100 sweet spot
Price range
£1.04–£24.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #14 within Breakfast Cereal. It carries 378 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
5.4%
Average rank
#14in Breakfast Cereal
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
378per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Jumbo Oats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

49

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

4%

  • Minton & Donello33%
  • Wholefood Earth24%
  • AKSOY13%
  • Mornflake13%
  • Flahavan's9%
  • Quaker5%
  • Open — no brand owns it (2 brands, 4%)

Demand

Jumbo Oats search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Jumbo Oats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jumbo oats40K/yr
  • organic jumbo oats6K/yr
  • jumbo rolled oats4K/yr
  • jumbo porridge oats3K/yr
  • jumbo oats organic2K/yr

Reviews and returns

What reviews say buyers love and hate about Jumbo Oats

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“no where near the appearance of what was shown”
A buyer, on “Advertised Vs Actual Product”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jumbo Oats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data