Jumbo Oats
FailShoppers spend only $53K a year here, so Jumbo Oats is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £53K/yr55K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 49 sellers
Flapen Score
Jumbo Oats against its category
The dotted line is the Grocery average. Past it, Jumbo Oats is stronger. Inside it, weaker.
Market
The Jumbo Oats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jumbo Oats 55K times last year and spent an estimated £53K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £53Ka year
- Top search term
- jumbo oats40K searches a year
02 · Price
A sale here is worth £7.58.
Listings sell for £7.58 on average, from £1.04 to £24.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.58 that is £4K to £6K a year per listing.
- Average price
- £7.58under the $15 to $100 sweet spot
- Price range
- £1.04–£24.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #14 within Breakfast Cereal. It carries 378 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 94%
- Out of stock, average day
- 5.4%
- Average rank
- #14in Breakfast Cereal
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 378per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Jumbo Oats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Minton & Donello Organic Jumbo Oats 1kg Bag - Wholegrain Rolled Oats for Porridge & Overnight High Fibre No Added Sugar Creamy Texture
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 4y ago

Wholefood Earth Jumbo Oats 3kg - Rolled Oats High Fibre Slow Release Energy Low GI Porridge Oats
- Price
- £11.74
- Rating
- 4.6/5
- Reviews
- 959
- Age
- 5y ago

Aksoy Jumbo Oats 4KG 100% Wholegrain Rolled Oats Premium Quality Natural Flavour High Fibre Vegan Friendly Ideal for Breakfast Baking & Meal Prep
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 5y ago

Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 4y ago

Flahavans Organic Jumbo Oats 1kg
- Price
- £3.10
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 14y ago
Trending
90-day click momentum
Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 4y ago

Mornflake Jumbo Oats 500g
- Price
- £1.04
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 15y ago

Jumbo Oats 500g
- Price
- £3.42
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 5y ago

Wholefood Earth Organic Porridge Oats 3kg | High Fibre Wholegrain Rolled Oats | Bulk Value Pack | Creamy Porridge & Baking | No Added Sugar | Vegan | GMO Free | Certified Organic
- Price
- £12.54
- Rating
- 4.5/5
- Reviews
- 1,077
- Age
- 9y ago

Wholefood Earth Organic Gluten Free Jumbo Oats 500g | GMO Free | Vegan | High Fibre | Certified Organic
- Price
- £6.72
- Rating
- 4.0/5
- Reviews
- 238
- Age
- 10y ago
Newest
by launch date
Chiquo Jumbo Oats 3kg - Stabilised Grade - Hearty High-Fibre Wholegrain - Vegan Friendly No Added Sugar or Preservatives - GMO Free - Ideal for Porridge Overnight Oats & Baking
- Price
- £10.93
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago

Minton & Donello Organic Jumbo Oats 1kg Bag - Wholegrain Rolled Oats for Porridge & Overnight High Fibre No Added Sugar Creamy Texture
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 4y ago

Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 4y ago

Aksoy Jumbo Oats 4KG 100% Wholegrain Rolled Oats Premium Quality Natural Flavour High Fibre Vegan Friendly Ideal for Breakfast Baking & Meal Prep
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 5y ago

Wholefood Earth Jumbo Oats 3kg - Rolled Oats High Fibre Slow Release Energy Low GI Porridge Oats
- Price
- £11.74
- Rating
- 4.6/5
- Reviews
- 959
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
49
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- Minton & Donello33%
- Wholefood Earth24%
- AKSOY13%
- Mornflake13%
- Flahavan's9%
- Quaker5%
- Open — no brand owns it (2 brands, 4%)
Demand
Jumbo Oats search demand
Weekly searches over the year. Pick a range.
Search terms
Top Jumbo Oats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jumbo oats40K/yr
- organic jumbo oats6K/yr
- jumbo rolled oats4K/yr
- jumbo porridge oats3K/yr
- jumbo oats organic2K/yr
Reviews and returns
What reviews say buyers love and hate about Jumbo Oats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
no where near the appearance of what was shown
Not as described
Product not as pictured
Although I believe they are high quality I gave them away as they didn't work for making a smooth porridge
The oats the product image shows are different to the quality I received
Poor quality
They are bland
they are very small not jumbo size, very bland not creamy and husky, he refuses to eat them
Soapy taste and smell on last 2 orders
Arrived crushed/powdery
quite powdery
The oats arrived crushed
Very chewy even after soaking them overnight
Too chewy
You need jaws like the Hulk to chew it
Love
Creamy, nutritious and delicious
Best tasting porridge better than supermarkets top range lovely and creamy i add some fruit and honey and seeds a lovely healthy breakfast yum yum
Delicious Taste
Good quality oats
EXCELLENT PRODUCT
Good quality
Good price
Good value for money
Good value for money
The perfect organic oats
Organic
Organic no pesticides
Creamy, nutritious and delicious
Lovely nutty flavor and perfect texture, not too mushy
Nice flavour
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jumbo Oats questions
Answered from the same tracked data.









