jumbo oats
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Great377.94avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.04–£24.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 55K searches
According to Flapen's Amazon United Kingdom niche tracking, jumbo oats is a £53K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
jumbo oats market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £61K–£76K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 53%
- Out of stock
- 5.4%
- Avg brand age
- 79 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
49
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- Minton & Donello33%
- Wholefood Earth24%
- AKSOY13%
- Mornflake13%
- Flahavan's9%
- Quaker5%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 23 weeks — -11.1% search growth over the last 90 days.Top jumbo oats search terms
- jumbo oats40K/yr
- organic jumbo oats6K/yr
- jumbo rolled oats4K/yr
- jumbo porridge oats3K/yr
- jumbo oats organic2K/yr
Top jumbo oats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Minton & Donello Organic Jumbo Oats 1kg Bag - Wholegrain Rolled Oats for Porridge & Overnight High Fibre No Added Sugar Creamy Texture
Minton & Donello£2.464.6★298 rev
Wholefood Earth Jumbo Oats 3kg - Rolled Oats High Fibre Slow Release Energy Low GI Porridge Oats
Wholefood Earth£11.744.6★959 rev
Aksoy Jumbo Oats 4KG 100% Wholegrain Rolled Oats Premium Quality Natural Flavour High Fibre Vegan Friendly Ideal for Breakfast Baking & Meal Prep
AKSOY£8.224.4★284 rev
Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
Minton & Donello£2.764.4★236 rev
Flahavans Organic Jumbo Oats 1kg
Flahavan's£3.104.3★76 rev
Newest
by launch date
Chiquo Jumbo Oats 3kg - Stabilised Grade - Hearty High-Fibre Wholegrain - Vegan Friendly No Added Sugar or Preservatives - GMO Free - Ideal for Porridge Overnight Oats & Baking
CHIQUO£10.9340 rev
Minton & Donello Organic Jumbo Oats 1kg Bag - Wholegrain Rolled Oats for Porridge & Overnight High Fibre No Added Sugar Creamy Texture
Minton & Donello£2.46298 rev
Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
Minton & Donello£2.76236 rev
Aksoy Jumbo Oats 4KG 100% Wholegrain Rolled Oats Premium Quality Natural Flavour High Fibre Vegan Friendly Ideal for Breakfast Baking & Meal Prep
AKSOY£8.22284 rev
Wholefood Earth Jumbo Oats 3kg - Rolled Oats High Fibre Slow Release Energy Low GI Porridge Oats
Wholefood Earth£11.74959 rev
Trending
90-day click momentumMinton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
Minton & Donello£2.764.4★
Mornflake Jumbo Oats 500g
Mornflake£1.044.5★
Jumbo Oats 500g
Wholefood Earth£3.424.8★
Wholefood Earth Organic Porridge Oats 3kg | High Fibre Wholegrain Rolled Oats | Bulk Value Pack | Creamy Porridge & Baking | No Added Sugar | Vegan | GMO Free | Certified Organic
Wholefood Earth£12.544.5★
Wholefood Earth Organic Gluten Free Jumbo Oats 500g | GMO Free | Vegan | High Fibre | Certified Organic
Wholefood Earth£6.724.0★
What buyers say about jumbo oats
What buyers praise and complain about, mined from review topics.What buyers love
“Creamy, nutritious and delicious”
“Good quality oats”
“Good price”
“The perfect organic oats”
“Creamy, nutritious and delicious”
“This is my go to for making homemade granola as it adds a nice rustic texture”
“Perfect for home made granola and other baking recipes”
“Absolutely lovely and creamy”
“If you love healthy porridge that is also creamy this is the one taste amazing”
“good size”
What buyers complain about
“no where near the appearance of what was shown”
“Although I believe they are high quality I gave them away as they didn't work for making a smooth porridge”
“They are bland”
“Arrived crushed/powdery”
“Very chewy even after soaking them overnight”
“Too milled”
“Does not smell good”
“Crazy expensive”
“lack the chewy texture I expected from jumbo oats”
“no compostable guidance which says to me that its neither compostable or recyclable”
Top return reasons
Common questions
- Is jumbo oats profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 17 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the jumbo oats niche?
- 8 brands and 49 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in jumbo oats?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the jumbo oats niche?
- Listings span £1.04–£24.78; the average listing price is £7.58 (sweet spot $15–$100). The average incumbent carries 378 reviews — the moat a new listing must climb.