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Jumbo Oats

Fail

Shoppers spend only $53K a year here, so Jumbo Oats is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£53K/yr55K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
67%top-5 click share · 8 brands · 49 sellers

Flapen Score

Jumbo Oats against its category

The dotted line is the Grocery average. Past it, Jumbo Oats is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jumbo Oats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jumbo Oats 55K times last year and spent an estimated £53K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
12.7%
Market size, estimated
£53Ka year
Top search term
jumbo oats40K searches a year

02 · Price

A sale here is worth £7.58.

Listings sell for £7.58 on average, from £1.04 to £24.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.58 that is £4K to £6K a year per listing.

Average price
£7.58under the $15 to $100 sweet spot
Price range
£1.04–£24.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #14 within Breakfast Cereal. It carries 378 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
5.4%
Average rank
#14in Breakfast Cereal
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
378per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Jumbo Oats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

49

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Minton & Donello33%
  • Wholefood Earth24%
  • AKSOY13%
  • Mornflake13%
  • Flahavan's9%
  • Quaker5%
  • Open — no brand owns it (2 brands, 4%)

Demand

Jumbo Oats search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Jumbo Oats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jumbo oats40K/yr
  • organic jumbo oats6K/yr
  • jumbo rolled oats4K/yr
  • jumbo porridge oats3K/yr
  • jumbo oats organic2K/yr

Reviews and returns

What reviews say buyers love and hate about Jumbo Oats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product21%−0.11

no where near the appearance of what was shown

Not as described

Product not as pictured

Quality-Overall9%+0.11

Although I believe they are high quality I gave them away as they didn't work for making a smooth porridge

The oats the product image shows are different to the quality I received

Poor quality

Taste-Overall8%+2.43

They are bland

they are very small not jumbo size, very bland not creamy and husky, he refuses to eat them

Soapy taste and smell on last 2 orders

Powdered/Crumbled7%−0.03

Arrived crushed/powdery

quite powdery

The oats arrived crushed

Ease Of Chewing/Swallowing6%−0.03

Very chewy even after soaking them overnight

Too chewy

You need jaws like the Hulk to chew it

Love

Taste-Overall29%+2.43

Creamy, nutritious and delicious

Best tasting porridge better than supermarkets top range lovely and creamy i add some fruit and honey and seeds a lovely healthy breakfast yum yum

Delicious Taste

Quality-Overall16%+0.11

Good quality oats

EXCELLENT PRODUCT

Good quality

Value For Money14%+0.94

Good price

Good value for money

Good value for money

Vegan/Organic8%

The perfect organic oats

Organic

Organic no pesticides

Flavor6%+0.16

Creamy, nutritious and delicious

Lovely nutty flavor and perfect texture, not too mushy

Nice flavour

Return

0.0% Return rate 0% Fixable by listing

Certifications100%▁▁▁▁█▁

FAQ

Common Jumbo Oats questions

Answered from the same tracked data.