Jumbo Oats
FailShoppers spend an estimated $53K a year here, so Jumbo Oats is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £53K/yr55K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 49 sellers
Flapen Score
Jumbo Oats against its category
The dotted line is the Grocery average. Past it, Jumbo Oats is stronger. Inside it, weaker.
Market
The Jumbo Oats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jumbo Oats 55K times last year and spent an estimated £53K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £53Ka year
- Top search term
- jumbo oats40K searches a year
02 · Price
A sale here is worth £7.58.
Listings sell for £7.58 on average, from £1.04 to £24.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.58 that is £4K to £6K a year per listing.
- Average price
- £7.58under the $15 to $100 sweet spot
- Price range
- £1.04–£24.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #14 within Breakfast Cereal. It carries 378 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 94%
- Out of stock, average day
- 5.4%
- Average rank
- #14in Breakfast Cereal
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 378per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Jumbo Oats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Minton & Donello Organic Jumbo Oats 1kg Bag - Wholegrain Rolled Oats for Porridge & Overnight High Fibre No Added Sugar Creamy Texture
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 4y ago

Wholefood Earth Jumbo Oats 3kg - Rolled Oats High Fibre Slow Release Energy Low GI Porridge Oats
- Price
- £11.74
- Rating
- 4.6/5
- Reviews
- 959
- Age
- 5y ago

Aksoy Jumbo Oats 4KG 100% Wholegrain Rolled Oats Premium Quality Natural Flavour High Fibre Vegan Friendly Ideal for Breakfast Baking & Meal Prep
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 5y ago

Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 4y ago

Flahavans Organic Jumbo Oats 1kg
- Price
- £3.10
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 14y ago
Trending
estimated 90-day click momentum
Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 4y ago

Mornflake Jumbo Oats 500g
- Price
- £1.04
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 15y ago

Jumbo Oats 500g
- Price
- £3.42
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 5y ago

Wholefood Earth Organic Porridge Oats 3kg | High Fibre Wholegrain Rolled Oats | Bulk Value Pack | Creamy Porridge & Baking | No Added Sugar | Vegan | GMO Free | Certified Organic
- Price
- £12.54
- Rating
- 4.5/5
- Reviews
- 1,077
- Age
- 9y ago

Wholefood Earth Organic Gluten Free Jumbo Oats 500g | GMO Free | Vegan | High Fibre | Certified Organic
- Price
- £6.72
- Rating
- 4.0/5
- Reviews
- 238
- Age
- 10y ago
Newest
by launch date
Chiquo Jumbo Oats 3kg - Stabilised Grade - Hearty High-Fibre Wholegrain - Vegan Friendly No Added Sugar or Preservatives - GMO Free - Ideal for Porridge Overnight Oats & Baking
- Price
- £10.93
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago

Minton & Donello Organic Jumbo Oats 1kg Bag - Wholegrain Rolled Oats for Porridge & Overnight High Fibre No Added Sugar Creamy Texture
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 4y ago

Minton & Donello Organic Porridge Oats 1kg Wholesome Creamy Oats Great for Breakfast Baking Smooth & Warming Bowls and Nutritious Everyday Meals
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 4y ago

Aksoy Jumbo Oats 4KG 100% Wholegrain Rolled Oats Premium Quality Natural Flavour High Fibre Vegan Friendly Ideal for Breakfast Baking & Meal Prep
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 5y ago

Wholefood Earth Jumbo Oats 3kg - Rolled Oats High Fibre Slow Release Energy Low GI Porridge Oats
- Price
- £11.74
- Rating
- 4.6/5
- Reviews
- 959
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
49
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
4%
- Minton & Donello33%
- Wholefood Earth24%
- AKSOY13%
- Mornflake13%
- Flahavan's9%
- Quaker5%
- Open — no brand owns it (2 brands, 4%)
Demand
Jumbo Oats search demand
Weekly searches over the year. Pick a range.
Search terms
Top Jumbo Oats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jumbo oats40K/yr
- organic jumbo oats6K/yr
- jumbo rolled oats4K/yr
- jumbo porridge oats3K/yr
- jumbo oats organic2K/yr
Reviews and returns
What reviews say buyers love and hate about Jumbo Oats
We read the reviews and the return reasons for every product selling here.
“no where near the appearance of what was shown”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jumbo Oats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









