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Jujube Dates

Fail

Demand is soft, at -65.8% this quarter, so Jujube Dates is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£33K/yr67K searches / yr
90-day growth
-65.8%search demand this quarter
Competition
77%top-5 click share · 11 brands · 15 sellers

Flapen Score

Jujube Dates against its category

The dotted line is the Grocery average. Past it, Jujube Dates is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jujube Dates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jujube Dates 67K times last year and spent an estimated £33K. The top 5 brands take 80% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -65.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-65.8%
Conversion, latest week
5.4%
Market size, estimated
£33Ka year
Top search term
jujube dates23K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £1.42 to £18.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.00 that is £900 to £2K a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£1.42–£18.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£900–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #808 within Tea. It carries 143 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
58%
Out of stock, average day
3.2%
Average rank
#808in Tea
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Jujube Dates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

16%

  • WaNaHong32%
  • SntCrave19%
  • Generic16%
  • Choillse é·æ€8%
  • TeeLux5%
  • East Asia Brand5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Jujube Dates search demand

Weekly searches over the year. Pick a range.

3K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Jujube Dates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jujube dates23K/yr
  • jujube16K/yr
  • red dates12K/yr
  • jujube fruit10K/yr
  • red dates chinese jujube7K/yr

Reviews and returns

What reviews say buyers love and hate about Jujube Dates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%−0.01

they taste cheap

Almost tasteless

They didn't taste of much

Moist/Dry13%−0.11

most of the dates are quite dry

they were dry

dry and rock hard

Sweetness10%−0.06

not v sweet

These red variants are way less sugary

Arent dates sweet already

Hard Feel7%−0.07

rock hard

The skin is a bit hard to describe - it is kinda crinkly

soft the 2nd lot were hard was not the same they came every month hope the next lot are okey

Size-Overall7%−0.05

big

when is arriving is small

they are still quite large

Love

Taste-Overall21%−0.01

Delicious and healthy

Great taste

Great tea

Quality-Overall20%+2.02

with a consistent quality

Good quality food

Excellent quality

Freshness10%+0.82

fresh tasty

Fresh Dates

They stay fresh for ages thanks to the resealable pouch

Sweetness8%−0.06

naturally sweet flavour

Very sweet

naturally sweet

Value For Money5%−0.07

Excellent value

Great price

Thought I would give these a try due to the reasonable price

FAQ

Common Jujube Dates questions

Answered from the same tracked data.