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jubilee cake decorations 2022

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.54–$6.81) keeps it on the watch list.

Market size 1Growth 84Conversion 97Competition 29Returns 99Price range 0Avg price 11Brand share 42Review moat 80Quality gap 48

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Growth

Great+83.5%

90-day search growth — must beat 0% to launch

Review moat

Great391.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£3.85

avg listing price — sweet spot $15–$100

Market size

Bad£3K

£3K/yr · 5K searches

Price range

Bad£2.54–£6.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, jubilee cake decorations 2022 is a £3K/yr Amazon United Kingdom market (5K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

jubilee cake decorations 2022 market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£3K–£4K
units × avg price
Conversion rate
14.7%
Avg BSR
#352
Page quality
0%
Prime
93%
Sponsored
73%
Out of stock
8.2%
Avg brand age
43 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

25

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • SHATCHI45%
  • YAAVAAW11%
  • HOMAVEL11%
  • Cian's Cupcake Toppers Ltd8%
  • Calum's Mixes6%
  • GCCL5%
  • Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +83.5% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 27.3×

Top jubilee cake decorations 2022 search terms

  • union jack cake toppers2K/yr
  • cake flags2K/yr
  • union jack cake decorations799/yr
  • union jack cocktail sticks652/yr
  • union jack cupcake toppers464/yr
  • union jack cake flags249/yr
All search terms

Top jubilee cake decorations 2022 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£30820%£61530%£92340%£1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about jubilee cake decorations 2022

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money39%

“good value”

Advertised Vs Actual Product12%

“Did the job”

Ease Of Use8%

“Easy to use”

Color8%

“Great colours just what I wanted good buy”

Accuracy-Overall8%

“Accurate Union Jack”

Quality-Overall7%

“These are quality”

Durability6%

“are quite durable considering their purpose”

Size-Overall4%

“The flags themselves are a decent size - 2.5cm by 3.1cm. I measured them”

Soft Feel3%

“They feel nicely made”

Adhesion/Stickiness2%

“I didn't notice any issue with the glue”

What buyers complain about

Color50%

“Turned my red, white and blue batter into the Grinch”

Size-Overall13%

“They are quite small”

Top return reasons

Size-Overall75%
Strength25%

Common questions

Is jubilee cake decorations 2022 profitable to sell on Amazon United Kingdom?
The niche generates £3K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +83.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the jubilee cake decorations 2022 niche?
12 brands and 25 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in jubilee cake decorations 2022?
Top complaints mined from reviews: Color, Size-Overall. The return rate is 0.3%.
When does demand for jubilee cake decorations 2022 peak?
Demand peaks in Apr–May; the busiest month runs 27.3× the quietest.
What does it cost to enter the jubilee cake decorations 2022 niche?
Listings span £2.54–£6.81; the average listing price is £3.85 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.