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Jolly Rancher

Fail

The top 5 brands take 100% of clicks, so Jolly Rancher is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£41K/yr346K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
77%top-5 click share · 4 brands · 31 sellers

Flapen Score

Jolly Rancher against its category

The dotted line is the Grocery average. Past it, Jolly Rancher is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jolly Rancher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jolly Rancher 346K times last year and spent an estimated £41K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
1.5%
Market size, estimated
£41Ka year
Peak month
December2.2× the quietest month
Top search term
jolly ranchers210K searches a year

02 · Price

A sale here is worth £7.92.

Listings sell for £7.92 on average, from £4.00 to £14.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.92 that is £2K to £4K a year per listing.

Average price
£7.92under the $15 to $100 sweet spot
Price range
£4.00–£14.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #44 within Drink Mixes & Flavourings. It carries 947 reviews at 3.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
26.9%
Average rank
#44in Drink Mixes & Flavourings
Average rating
3.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
947per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Jolly Rancher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Dopey Heads82%
  • Jolly Rancher8%
  • General Mills7%
  • Vidal4%
  • Open — no brand owns it (0%)

Demand

Jolly Rancher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Jolly Rancher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jolly ranchers210K/yr
  • jolly ranchers hard candy82K/yr
  • jolly rancher19K/yr
  • jolly ranchers blue raspberry13K/yr
  • jolly rancher hard candy7K/yr
  • blue jolly ranchers6K/yr
  • jolly rancher sweets5K/yr
  • blue raspberry jolly ranchers3K/yr

Reviews and returns

What reviews say buyers love and hate about Jolly Rancher

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%0.00

Terrible tasting

you can taste the plastic

Didnt enjoy taste at all

Sour15%+2.87

Sour -

Incredibly sour taste

didnt mention there sour lollipop s so varied with the grandchildren

Sweetness14%−0.10

some of the sweet packet gets stuck to the sweets this needs to be sorted

These sweets taste awful in my opinion

The bad thing about was that the wrapper keeps on getting stuck on the sweets

Advertised Vs Actual Product11%−0.05

doesn't say on the listing

Misleading

Advertised as sugar free, but maltodextrin raises blood sugar levels almost as badly as sugar does. Don't be caught out.

Value For Money7%−0.01

cheaper, they definitely arent

Total waste of money

Love

Taste-Overall20%0.00

Tastes good, value for money and fast delivery

Amazing taste

Yummy

Value For Money16%−0.01

Great price for the amount you get

Worth every penny

Really good value

Flavor11%+0.37

I love the flavors

Tasty

Used these on a pick a pop fundraiser so it wasn't too bad that they all had the same flavour

Sweetness11%−0.10

once sugar is off they are sweet

The Sweets taste great

Sweets

Advertised Vs Actual Product9%−0.05

As described

FAQ

Common Jolly Rancher questions

Answered from the same tracked data.