Jolly Rancher
FailThe top 5 brands take 100% of clicks, so Jolly Rancher is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £41K/yr346K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 31 sellers
Flapen Score
Jolly Rancher against its category
The dotted line is the Grocery average. Past it, Jolly Rancher is stronger. Inside it, weaker.
Market
The Jolly Rancher market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jolly Rancher 346K times last year and spent an estimated £41K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 346K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £41Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- jolly ranchers210K searches a year
02 · Price
A sale here is worth £7.92.
Listings sell for £7.92 on average, from £4.00 to £14.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.92 that is £2K to £4K a year per listing.
- Average price
- £7.92under the $15 to $100 sweet spot
- Price range
- £4.00–£14.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #44 within Drink Mixes & Flavourings. It carries 947 reviews at 3.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 26.9%
- Average rank
- #44in Drink Mixes & Flavourings
- Average rating
- 3.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 947per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Jolly Rancher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dopey Heads | HALAL | Assorted Hard Candy | Five Flavours | Blue Raspberry | Apple | Cherry | Grape | Watermelon | Pack of 1 | Weight 198g (7 oz) Each (Assorted Hard Candy)
- Price
- £4.00
- Rating
- 3.1/5
- Reviews
- 40
- Age
- 1y ago

Dopey Heads | HALAL | Assorted Hard Candy | Five Flavours | Blue Raspberry | Apple | Cherry | Grape | Watermelon | Pack of 2 | Weight 198g (7 oz) Each (Assorted Hard Candy)
- Price
- £6.43
- Rating
- 3.0/5
- Reviews
- 23
- Age
- 1y ago

Dopey Heads Assorted Hard Candy 2.26kg | HALAL | Five Fruity Flavours (Blue Raspberry Apple Cherry Grape Watermelon) | Individually Wrapped Candy Mix for Parties Events &Sharing
- Price
- £13.19
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

General Mills Jolly Rancher Fruit Roll-Ups - Fruit Flavoured Snack- Variety Pack with Watermelon & Green Apple - 141g
- Price
- £6.74
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2y ago

Dopey Heads | HALAL | Blue Raspberry | Original Hard Candy | Pack of 1 | Weight 198g (7 oz) Each (Blue Raspberry Hard Candy)
- Price
- £4.17
- Rating
- 2.6/5
- Reviews
- 12
- Age
- 1y ago
Trending
90-day click momentum
Dopey Heads Assorted Hard Candy 2.26kg | HALAL | Five Fruity Flavours (Blue Raspberry Apple Cherry Grape Watermelon) | Individually Wrapped Candy Mix for Parties Events &Sharing
- Price
- £13.19
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

Jolly Rancher Singles to Go Drink Mix Packets Watermelon
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 11y ago

Dopey Heads | HALAL | Blue Raspberry | Original Hard Candy | Pack of 3 | Weight 198g (7 oz) Each - Blue Raspberry Hard Candy
- Price
- £8.85
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Dopey Heads | HALAL | Assorted Hard Candy | Five Flavours | Blue Raspberry | Apple | Cherry | Grape | Watermelon | Pack of 1 | Weight 198g (7 oz) Each (Assorted Hard Candy)
- Price
- £4.00
- Rating
- 3.1/5
- Reviews
- 40
- Age
- 1y ago

Dopey Heads | HALAL | Assorted Hard Candy | Five Flavours | Blue Raspberry | Apple | Cherry | Grape | Watermelon | Pack of 6 | Weight 198g (7 oz) Each (Assorted Hard Candy)
- Price
- £14.88
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch date
Dopey Heads Assorted Hard Candy 2.26kg | HALAL | Five Fruity Flavours (Blue Raspberry Apple Cherry Grape Watermelon) | Individually Wrapped Candy Mix for Parties Events &Sharing
- Price
- £13.19
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago

Dopey Heads | HALAL | Assorted Hard Candy | Five Flavours | Blue Raspberry | Apple | Cherry | Grape | Watermelon | Pack of 1 | Weight 198g (7 oz) Each (Assorted Hard Candy)
- Price
- £4.00
- Rating
- 3.1/5
- Reviews
- 40
- Age
- 1y ago

Dopey Heads | HALAL | Assorted Hard Candy | Five Flavours | Blue Raspberry | Apple | Cherry | Grape | Watermelon | Pack of 2 | Weight 198g (7 oz) Each (Assorted Hard Candy)
- Price
- £6.43
- Rating
- 3.0/5
- Reviews
- 23
- Age
- 1y ago

Dopey Heads | HALAL | Blue Raspberry | Original Hard Candy | Pack of 1 | Weight 198g (7 oz) Each (Blue Raspberry Hard Candy)
- Price
- £4.17
- Rating
- 2.6/5
- Reviews
- 12
- Age
- 1y ago

Dopey Heads | HALAL | Assorted Hard Candy | Five Flavours | Blue Raspberry | Apple | Cherry | Grape | Watermelon | Pack of 6 | Weight 198g (7 oz) Each (Assorted Hard Candy)
- Price
- £14.88
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Dopey Heads82%
- Jolly Rancher8%
- General Mills7%
- Vidal4%
- Open — no brand owns it (0%)
Demand
Jolly Rancher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Jolly Rancher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jolly ranchers210K/yr
- jolly ranchers hard candy82K/yr
- jolly rancher19K/yr
- jolly ranchers blue raspberry13K/yr
- jolly rancher hard candy7K/yr
- blue jolly ranchers6K/yr
- jolly rancher sweets5K/yr
- blue raspberry jolly ranchers3K/yr
Reviews and returns
What reviews say buyers love and hate about Jolly Rancher
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible tasting
you can taste the plastic
Didnt enjoy taste at all
Sour -
Incredibly sour taste
didnt mention there sour lollipop s so varied with the grandchildren
some of the sweet packet gets stuck to the sweets this needs to be sorted
These sweets taste awful in my opinion
The bad thing about was that the wrapper keeps on getting stuck on the sweets
doesn't say on the listing
Misleading
Advertised as sugar free, but maltodextrin raises blood sugar levels almost as badly as sugar does. Don't be caught out.
cheaper, they definitely arent
Total waste of money
Love
Tastes good, value for money and fast delivery
Amazing taste
Yummy
Great price for the amount you get
Worth every penny
Really good value
I love the flavors
Tasty
Used these on a pick a pop fundraiser so it wasn't too bad that they all had the same flavour
once sugar is off they are sweet
The Sweets taste great
Sweets
As described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jolly Rancher questions
Answered from the same tracked data.









