Jollof Rice

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

8.0%

Market size, estimated

£53Ka year

Top search term

golden sella basmati rice19K searches a year

Listings sell for £10.63 on average, from £2.48 to £25.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.63 that is £1K to £3K a year per listing.

Average price

£10.63under the $15 to $100 sweet spot

Price range

£2.48–£25.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #87 within Rice, Pasta & Pulses. It carries 139 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

75%

Out of stock, average day

11.1%

Average rank

#87in Rice, Pasta & Pulses

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

139per listing

Listings tracked

16

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months