Skip to content

Joke Sweets

Fail

Prices span $2.37–$10.32, mostly outside the sweet spot, so Joke Sweets is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£13K/yr86K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
33%top-5 click share · 24 brands · 29 sellers

Flapen Score

Joke Sweets against its category

The dotted line is the Grocery average. Past it, Joke Sweets is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joke Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Joke Sweets 86K times last year and spent an estimated £13K. The top 5 brands take 50% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
2.7%
Market size, estimated
£13Ka year
Top search term
novelty sweets13K searches a year

02 · Price

A sale here is worth £5.66.

Listings sell for £5.66 on average, from £2.37 to £10.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £5.66 that is £0 to £566 a year per listing.

Average price
£5.66under the $15 to $100 sweet spot
Price range
£2.37–£10.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£566
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #179 within Confectionery. It carries 710 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
10.0%
Average rank
#179in Confectionery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
710per listing
Listings tracked
45

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Joke Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£396£792£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

29

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

33%

Top 20: 74%

Open market

43%

  • BestaFiesta14%
  • KadoBox11%
  • Yearly Gift Co9%
  • ihoot9%
  • atcotab7%
  • Oldgitamins7%

Demand

Joke Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Joke Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • novelty sweets13K/yr
  • joke sweets13K/yr
  • funny sweets16K/yr
  • funny sweets for adults10K/yr
  • joke sweets for adults7K/yr
  • joke pills10K/yr
  • joke pill box8K/yr
  • joke tablets8K/yr

Reviews and returns

What reviews say buyers love and hate about Joke Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.22

slightly overpriced

Expensive

Not worth the price

Size-Overall13%−0.05

very small

box is small

The only reason Im giving it four stars instead of five is that the box is a bit smaller than I expected

Advertised Vs Actual Product7%−0.05

Very misleading

Absolutely looks like nothing like on the photo

jelly sweets in the style of Haribo although there are fewer sweets than the Amazon product photo suggests

Sweetness7%+0.07

Expensive for the amount of sweets

Fewer sweets than expected

dont eat the sweets they are truly disgusting

Quality-Overall3%+0.02

Not the best version out there

They're not outstanding

Love

Gifting Purpose61%+4.43

Fun gift

Brilliant gift

Funny Gift

Quality-Overall8%+0.02

It is genuinely so well-made

the quality of the sweets within the box was good

Excellent quality

Sweetness7%+0.07

Fun sweets

Love those sweets

There is a nice variety of sweets

Advertised Vs Actual Product7%−0.05

Arrived as described

As described and as advertised

As described

Value For Money6%−0.22

Good price

Worth the money

Great value for money

Return

0.1% Return rate 13% Fixable by listing

Sweetness38%▁▁▁▁█▁

Expensive for the amount of sweets

Fewer sweets than expected

dont eat the sweets they are truly disgusting

Maintenance And Repair25%▁█▁▁▁▁
Quality-Overall13%

Not the best version out there

They're not outstanding

Advertised Vs Actual Product13%▁▁█▁▁▁

Very misleading

Absolutely looks like nothing like on the photo

jelly sweets in the style of Haribo although there are fewer sweets than the Amazon product photo suggests

Product Condition6%▁█▁▁▁▁

FAQ

Common Joke Sweets questions

Answered from the same tracked data.