Johnnie Walker Black Label
FailThe top 5 products take 100% of clicks, so Johnnie Walker Black Label is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £465K/yr221K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 20 sellers
Flapen Score
Johnnie Walker Black Label against its category
The dotted line is the Grocery average. Past it, Johnnie Walker Black Label is stronger. Inside it, weaker.
Market
The Johnnie Walker Black Label market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Johnnie Walker Black Label 221K times last year and spent an estimated £465K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £465K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £465Ka year
- Peak month
- December6.5× the quietest month
- Top search term
- blue label whiskey99K searches a year
02 · Price
A sale here is worth £106.46.
Listings sell for £106.46 on average, from £32.77 to £142.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £106.46 that is £27K to £53K a year per listing.
- Average price
- £106.46above the $15 to $100 sweet spot
- Price range
- £32.77–£142.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £27K–£53K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #331 within Beer, Wine & Spirits. It carries 1,252 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 80%
- Out of stock, average day
- 3.9%
- Average rank
- #331in Beer, Wine & Spirits
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,252per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Johnnie Walker Black Label products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnnie Walker Blue Label | Blended Scotch Whisky | 40% vol | 70cl | Great for Drinks Connoisseurs | Exquisite Scottish Whisky | with Gift Box
- Price
- £122.78
- Rating
- 4.7/5
- Reviews
- 3,983
- Age
- 15y ago
Johnnie Walker Blue Label | Blended Scotch Whisky | 40% vol | 20cl | Exquisite Scottish Whisky | Great in a Whisky Gift Set and for Drinks Connoisseurs | with Gift Box
- Price
- £32.77
- Rating
- 4.2/5
- Reviews
- 374
- Age
- 14y ago
Johnnie Walker Blue Label | Limited Edition | 40% vol | 70cl | Blended Scotch Whisky | Designed by Rahul Mishra | Rich Spice & Sweetness | Dark Chocolate | Luxuriously Smoky Finish
- Price
- £142.28
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Chivas Royal Salute 21 Years Blended Scotch Whisky 70 cl
- Price
- £103.53
- Rating
- 4.8/5
- Reviews
- 1,900
- Age
- 14y ago
Johnnie Walker - Blue Label - Whisky
- Price
- £130.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Trending
90-day click momentumJohnnie Walker Blue Label | Blended Scotch Whisky | 40% vol | 20cl | Exquisite Scottish Whisky | Great in a Whisky Gift Set and for Drinks Connoisseurs | with Gift Box
- Price
- £32.77
- Rating
- 4.2/5
- Reviews
- 374
- Age
- 14y ago
Johnnie Walker Blue Label | Blended Scotch Whisky | 40% vol | 70cl | Great for Drinks Connoisseurs | Exquisite Scottish Whisky | with Gift Box
- Price
- £122.78
- Rating
- 4.7/5
- Reviews
- 3,983
- Age
- 15y ago
Johnnie Walker Blue Label | Limited Edition | 40% vol | 70cl | Blended Scotch Whisky | Designed by Rahul Mishra | Rich Spice & Sweetness | Dark Chocolate | Luxuriously Smoky Finish
- Price
- £142.28
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Chivas Royal Salute 21 Years Blended Scotch Whisky 70 cl
- Price
- £103.53
- Rating
- 4.8/5
- Reviews
- 1,900
- Age
- 14y ago
Johnnie Walker - Blue Label - Whisky
- Price
- £130.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Newest
by launch dateJohnnie Walker Blue Label | Limited Edition | 40% vol | 70cl | Blended Scotch Whisky | Designed by Rahul Mishra | Rich Spice & Sweetness | Dark Chocolate | Luxuriously Smoky Finish
- Price
- £142.28
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Johnnie Walker - Blue Label - Whisky
- Price
- £130.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Chivas Royal Salute 21 Years Blended Scotch Whisky 70 cl
- Price
- £103.53
- Rating
- 4.8/5
- Reviews
- 1,900
- Age
- 14y ago
Johnnie Walker Blue Label | Blended Scotch Whisky | 40% vol | 20cl | Exquisite Scottish Whisky | Great in a Whisky Gift Set and for Drinks Connoisseurs | with Gift Box
- Price
- £32.77
- Rating
- 4.2/5
- Reviews
- 374
- Age
- 14y ago
Johnnie Walker Blue Label | Blended Scotch Whisky | 40% vol | 70cl | Great for Drinks Connoisseurs | Exquisite Scottish Whisky | with Gift Box
- Price
- £122.78
- Rating
- 4.7/5
- Reviews
- 3,983
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Johnnie Walker Blue Label81%
- JOHNNIE WALKER10%
- Royal Salute5%
- Hard To Find3%
Demand
Johnnie Walker Black Label search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Johnnie Walker Black Label search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue label whiskey99K/yr
- johnnie walker blue label62K/yr
- blue label31K/yr
- johnnie walker blue label whiskey13K/yr
- bluelabel whiskey 1l4K/yr
- blue label whisky 1ltr6K/yr
- johnnie walker blue5K/yr
Reviews and returns
What reviews say buyers love and hate about Johnnie Walker Black Label
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
had the same result of a chemical taste
Tasted chemically and nothing like it was meant to
I didn't like the taste
Bad quality
also the expensive is different in relation to the price
Love
The best Johnnie walker I have tasted
very good whiskey
very smooth drink it was favoured by all
Yum
Best Johnnie Walker I have Tasted
The best Johnnie walker I have tasted
Quality
still more than I can generally afford
Definitely worth the money
beautifully balanced flavours that come in layers over the tongue
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Johnnie Walker Black Label questions
Answered from the same tracked data.