Johnnie Walker Black Label

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £465K a year.

Searches, last 12 months

221K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

2.0%

Market size, estimated

£465Ka year

Peak month

December6.5× the quietest month

Top search term

blue label whiskey99K searches a year

Listings sell for £106.46 on average, from £32.77 to £142.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £106.46 that is £27K to £53K a year per listing.

Average price

£106.46above the $15 to $100 sweet spot

Price range

£32.77–£142.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£27K–£53K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #331 within Beer, Wine & Spirits. It carries 1,252 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

80%

Out of stock, average day

3.9%

Average rank

#331in Beer, Wine & Spirits

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,252per listing

Listings tracked

5

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

87 months