John Smiths Extra Smooth
FailThe top 5 products take 100% of clicks, so John Smiths Extra Smooth is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £81K/yr55K searches / yr
- 90-day growth
- +27.3%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 25 sellers
Flapen Score
John Smiths Extra Smooth against its category
The dotted line is the Grocery average. Past it, John Smiths Extra Smooth is stronger. Inside it, weaker.
Market
The John Smiths Extra Smooth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for John Smiths Extra Smooth 55K times last year and spent an estimated £81K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +27.3%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £81Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- john smiths27K searches a year
02 · Price
A sale here is worth £10.83.
Listings sell for £10.83 on average, from £5.13 to £17.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.83 that is £5K to £8K a year per listing.
- Average price
- £10.83under the $15 to $100 sweet spot
- Price range
- £5.13–£17.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #671 within Beer, Wine & Spirits. It carries 67 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #671in Beer, Wine & Spirits
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 67per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top John Smiths Extra Smooth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
John Smiths Extra Smooth 3.6% 10 x 440ml
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 4y ago

John Smiths Extra Smooth 18 x 440ml Can
- Price
- £17.09
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 2y ago

John Smiths Extra Smooth Ale Cans 4x440ml
- Price
- £5.13
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

Boddingtons Draught Bitter Beer 24 x 440ml cans
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 2y ago
Trending
90-day click momentum
John Smiths Extra Smooth 3.6% 10 x 440ml
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 4y ago

John Smiths Extra Smooth Ale Cans 4x440ml
- Price
- £5.13
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

John Smiths Extra Smooth 18 x 440ml Can
- Price
- £17.09
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 2y ago

Boddingtons Draught Bitter Beer 24 x 440ml cans
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 2y ago
Newest
by launch date
John Smiths Extra Smooth Ale Cans 4x440ml
- Price
- £5.13
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

John Smiths Extra Smooth 18 x 440ml Can
- Price
- £17.09
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 2y ago

Boddingtons Draught Bitter Beer 24 x 440ml cans
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 2y ago

John Smiths Extra Smooth 3.6% 10 x 440ml
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- John Smith's96%
- Boddingtons4%
- Open — no brand owns it (0%)
Demand
John Smiths Extra Smooth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top John Smiths Extra Smooth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- john smiths27K/yr
- john smiths extra smooth25K/yr
- john smiths beer3K/yr
Reviews and returns
What reviews say buyers love and hate about John Smiths Extra Smooth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor product
Now double the price I'm buying elsewhere for the same original price
Not worth it
Love
it tastes really good
Value for money
Nice refreshing beer
Nice refreshing beer
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common John Smiths Extra Smooth questions
Answered from the same tracked data.









