Skip to content

John Smiths Extra Smooth

Fail

The top 5 products take 100% of clicks, so John Smiths Extra Smooth is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£81K/yr55K searches / yr
90-day growth
+27.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 25 sellers

Flapen Score

John Smiths Extra Smooth against its category

The dotted line is the Grocery average. Past it, John Smiths Extra Smooth is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The John Smiths Extra Smooth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for John Smiths Extra Smooth 55K times last year and spent an estimated £81K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+27.3%
Conversion, latest week
13.5%
Market size, estimated
£81Ka year
Peak month
December3.9× the quietest month
Top search term
john smiths27K searches a year

02 · Price

A sale here is worth £10.83.

Listings sell for £10.83 on average, from £5.13 to £17.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.83 that is £5K to £8K a year per listing.

Average price
£10.83under the $15 to $100 sweet spot
Price range
£5.13–£17.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #671 within Beer, Wine & Spirits. It carries 67 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#671in Beer, Wine & Spirits
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
67per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • John Smith's96%
  • Boddingtons4%
  • Open — no brand owns it (0%)

Demand

John Smiths Extra Smooth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top John Smiths Extra Smooth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • john smiths27K/yr
  • john smiths extra smooth25K/yr
  • john smiths beer3K/yr

Reviews and returns

What reviews say buyers love and hate about John Smiths Extra Smooth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.32

Poor product

Value For Money50%−0.14

Now double the price I'm buying elsewhere for the same original price

Not worth it

Love

Taste-Overall33%+2.59

it tastes really good

Value For Money33%−0.14

Value for money

Alcohol Flavor17%+1.15

Nice refreshing beer

Freshness17%+1.15

Nice refreshing beer

FAQ

Common John Smiths Extra Smooth questions

Answered from the same tracked data.