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John Smiths Extra Smooth

a concentrated shelf (top 5 take 100% of clicks) — John Smiths Extra Smooth doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 20Growth 55Conversion 96Competition 0Returns 99Price range 17Avg price 40Brand share 0Review moat 97Quality gap 42
This niche Category average

Is John Smiths Extra Smooth profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, John Smiths Extra Smooth is a £81K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

John Smiths Extra Smooth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +27.3% over the last 90 days and 13.5% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr8K
Search volume / yr+27.3%55K
Conversion rate13.5%
Avg price£10.83

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 25
Top-5 product click share100%
Open market0%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews67

Top John Smiths Extra Smooth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • John Smith's96%
  • Boddingtons4%
  • Open — no brand owns it (0%)

John Smiths Extra Smooth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR13.5%Products4Brands2Top 5 Brands100%OOS Rate0.9%Rating4.5★Reviews67Avg BSR#671
4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Top John Smiths Extra Smooth search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • john smiths27K/yr
  • john smiths extra smooth25K/yr
  • john smiths beer3K/yr

What reviews say buyers love and hate about John Smiths Extra Smooth

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Taste-Overall33%

it tastes really good

Value For Money33%

Value for money

Alcohol Flavor17%

Nice refreshing beer

Freshness17%

Nice refreshing beer

What buyers complain about

100% of reviews
Quality-Overall50%

Poor product

Value For Money50%

Now double the price I'm buying elsewhere for the same original price

Common John Smiths Extra Smooth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores John Smiths Extra Smooth 43/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 4 tracked products. Search demand moved +27.3% over the last 90 days.
Search demand for John Smiths Extra Smooth on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.9× the quietest.