Jelly Tots
FailThe top 5 brands take 96% of clicks, so Jelly Tots is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £75K/yr186K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 49%top-5 click share · 8 brands · 91 sellers
Flapen Score
Jelly Tots against its category
The dotted line is the Grocery average. Past it, Jelly Tots is stronger. Inside it, weaker.
Market
The Jelly Tots market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jelly Tots 186K times last year and spent an estimated £75K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £75Ka year
- Peak month
- December6.3× the quietest month
- Top search term
- jelly tots69K searches a year
02 · Price
A sale here is worth £6.31.
Listings sell for £6.31 on average, from £0.66 to £21.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.31 that is £3K to £5K a year per listing.
- Average price
- £6.31under the $15 to $100 sweet spot
- Price range
- £0.66–£21.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #57 within Confectionery. It carries 478 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 82%
- Out of stock, average day
- 5.1%
- Average rank
- #57in Confectionery
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 478per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Jelly Tots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags
- Price
- £1.03
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 1y ago

Rowntrees Jelly Tots Sweets Fruity Jelly Sweets in 6 Flavours Made with Real Fruit Juice - Sharing Bag 150g
- Price
- £1.22
- Rating
- 4.7/5
- Reviews
- 1,629
- Age
- 10y ago

Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

Wilsons Jelly Tots 100 g
- Price
- £1.54
- Rating
- 4.6/5
- Reviews
- 1,107
- Age
- 16y ago

Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
- Price
- £1.17
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 9mo ago
Trending
90-day click momentum
Beacon Jelly Tots Craziberries - Tasty Sweets for Adults & Kids -- Sweet Gift for All Occasions - 5 x 100 grams
- Price
- £16.43
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 3y ago

20 x Individually Wrapped Sweets | Assorted Sweet Pick and Mix Selection | For Parties Gifts Sharing Seasonality Special Events (Swizzlers- Drumstick Lollies x 20) Haynesdiscount
- Price
- £6.87
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 13y ago

Swizzels Squashies Sweets Drumstick Squashies Original - Raspberry and Milk Flavour- Single Pack 120g
- Price
- £0.66
- Rating
- 4.7/5
- Reviews
- 1,517
- Age
- 2y ago

Swizzels Drumstick Choos Sharing Bag 115g Fruity Chewy Retro Sweets for Party Bags Sharing & Candy Snacks Assorted Swizzels Sweets
- Price
- £1.04
- Rating
- 3.0/5
- Reviews
- 158
- Age
- 3y ago

Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
- Price
- £1.17
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 9mo ago
Newest
by launch date
Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
- Price
- £1.17
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 9mo ago

Candies Bundle With Jelly Tots Made With Fruit Juice (2 Pack) By Oerich gift
- Price
- £8.38
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 10mo ago

Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

Drumstick Lollies 500g Sharing Pouch Approx 45 Pieces Perfect For Party Bags By Sweetish
- Price
- £8.68
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

MyCandyShop Dew Drops 500g - British Sweets in bulk- Traditional Jelly Drops retro sweets Nostalgic Dew Sweeties Made in the UK
- Price
- £6.34
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
91
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
2%
- Swizzels50%
- Rowntree's30%
- Beacon8%
- Generic6%
- MyCandyShop2%
- Sweetish1%
- Open — no brand owns it (2 brands, 2%)
Demand
Jelly Tots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Jelly Tots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jelly tots69K/yr
- drumsticks sweets24K/yr
- drumstick lollies24K/yr
- jelly tots sweets17K/yr
- drum sticks sweets6K/yr
- drumstick sweets4K/yr
- tubes of sweets15K/yr
- sweet tubes11K/yr
- drumsticks lollies4K/yr
- tube of sweets4K/yr
Reviews and returns
What reviews say buyers love and hate about Jelly Tots
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hard and dry
Sweets were hard
Completely tough, not at all squashy like these usually are
Too small
Smaller than u think
small
Incorrect description
Not what they claim to be
Advertising vegan and it is not even vegetarian
Maybe the cream part doesn't hold up very well under Amazon's storage and transit conditions, or perhaps it's just a dud flavour
I did not like the flavour of these at all
Not as good as the originals or other flavours
Genuinely thought they were tasteless and incredibly dull
Tasteless
tasted of soap
Love
A lovely taste of my childhood
Great Taste
Overall, a fun, tasty snack that Ill definitely buy again
Nice bag of sweets
Great Tasting Sweets
Lovely sweets
Excellent value for money
Amazing price
Worth it
Great quality from Swizzles
Excellent product
good quality
Strong Bubblegum Flavour
Great flavour
lovely bubblegum flavour too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jelly Tots questions
Answered from the same tracked data.









