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Jelly Tots

Fail

The top 5 brands take 96% of clicks, so Jelly Tots is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£75K/yr186K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
49%top-5 click share · 8 brands · 91 sellers

Flapen Score

Jelly Tots against its category

The dotted line is the Grocery average. Past it, Jelly Tots is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Tots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly Tots 186K times last year and spent an estimated £75K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
6.4%
Market size, estimated
£75Ka year
Peak month
December6.3× the quietest month
Top search term
jelly tots69K searches a year

02 · Price

A sale here is worth £6.31.

Listings sell for £6.31 on average, from £0.66 to £21.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.31 that is £3K to £5K a year per listing.

Average price
£6.31under the $15 to $100 sweet spot
Price range
£0.66–£21.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #57 within Confectionery. It carries 478 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
82%
Out of stock, average day
5.1%
Average rank
#57in Confectionery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
478per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Jelly Tots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

91

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

2%

  • Swizzels50%
  • Rowntree's30%
  • Beacon8%
  • Generic6%
  • MyCandyShop2%
  • Sweetish1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Jelly Tots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Jelly Tots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly tots69K/yr
  • drumsticks sweets24K/yr
  • drumstick lollies24K/yr
  • jelly tots sweets17K/yr
  • drum sticks sweets6K/yr
  • drumstick sweets4K/yr
  • tubes of sweets15K/yr
  • sweet tubes11K/yr
  • drumsticks lollies4K/yr
  • tube of sweets4K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Tots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel15%−0.06

Hard and dry

Sweets were hard

Completely tough, not at all squashy like these usually are

Size-Overall13%−0.05

Too small

Smaller than u think

small

Advertised Vs Actual Product10%−0.04

Incorrect description

Not what they claim to be

Advertising vegan and it is not even vegetarian

Flavor9%−0.04

Maybe the cream part doesn't hold up very well under Amazon's storage and transit conditions, or perhaps it's just a dud flavour

I did not like the flavour of these at all

Not as good as the originals or other flavours

Taste-Overall9%+1.98

Genuinely thought they were tasteless and incredibly dull

Tasteless

tasted of soap

Love

Taste-Overall29%+1.98

A lovely taste of my childhood

Great Taste

Overall, a fun, tasty snack that Ill definitely buy again

Sweetness27%+1.54

Nice bag of sweets

Great Tasting Sweets

Lovely sweets

Value For Money14%+0.98

Excellent value for money

Amazing price

Worth it

Quality-Overall6%+0.01

Great quality from Swizzles

Excellent product

good quality

Flavor4%−0.04

Strong Bubblegum Flavour

Great flavour

lovely bubblegum flavour too

FAQ

Common Jelly Tots questions

Answered from the same tracked data.