How competitive is the Jelly Sweets niche on Amazon United Kingdom?

31 brands and 147 sellers compete in Jelly Sweets on Amazon United Kingdom. The top 5 Jelly Sweets products take 26% of clicks and its top 5 brands hold 51% of demand.

What do buyers complain about in Jelly Sweets?

Jelly Sweets buyers on Amazon United Kingdom complain most about Sweetness, Taste-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Jelly Sweets niche?

Jelly Sweets sells for £6.87 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.65–£21.79. The average incumbent carries 862 reviews — the moat a new listing must climb.

Jelly Sweets

Jelly Sweets shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Jelly Sweets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jelly Sweets is a £222K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Jelly Sweets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.5% over the last 90 days and 7.6% of searches end in a purchase.

£222K

revenue / yr

Units sold / yr40K

Search volume / yr-7.5%426K

Conversion rate7.6%

Avg price£6.87

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers31 · 147

Top-5 product click share26%

Open market49%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 68 products

Top Jelly Sweets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rowntrees Jelly Tots Sweets Fruity Jelly Sweets in 6 Flavours Made with Real Fruit Juice - Sharing Bag 150g

Price: £1.22
Rating: 4.7/5
Reviews: 1,629
Age: 10y ago

Haribo Jelly Babies Double Trouble Sweets Bag 175g

Price: £1.26
Rating: 4.4/5
Reviews: 1,481
Age: 6y ago

BG Non-Fizzy Quality Pick & Mix Sweets - Large Retro Candy Sweeties 800g Pouch Gummy Jelly Chewy Movie Night Birthday Party Treat

Price: £8.54
Rating: 4.4/5
Reviews: 1,412
Age: 5y ago

Jelly Sweet Mix 1kg

Price: £6.20
Rating: 4.2/5
Reviews: 3,359
Age: 13y ago

SoSweet Jelly Sweet Mix 1kg Bulk Bag of Classic Chewy Sweets | Party Pick & Mix Sharing Treats | Jelly Selection | Long Shelf Life

Price: £5.86
Rating: 4.3/5
Reviews: 215
Age: 1y ago

Newest

by launch date

Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts

Price: £6.51
Rating: 3.7/5
Reviews: 68
Age: 3mo ago

The Natural Confectionary Co. Jelly Snakes 100 g (Pack of 1)

Price: £0.85
Rating: 4.7/5
Reviews: 16
Age: 4mo ago

by Amazon Fruit Jellies Sweets 200g

Price: £1.16
Rating: 4.6/5
Reviews: 339
Age: 8mo ago

Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g

Price: £1.17
Rating: 3.9/5
Reviews: 7
Age: 9mo ago

Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery

Price: £11.69
Rating: 4.5/5
Reviews: 134
Age: 11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

147

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

26%

Top 20: 65%

Open market

44%

HARIBO19%
Rowntree's17%
Bargain Gateway6%
Maynards Bassetts5%
SoSweet5%
BG5%

Jelly Sweets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume426KCVR7.6%Products68Brands31Top 5 Brands51%OOS Rate3.4%Rating4.4★Reviews862Avg BSR#31

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Top Jelly Sweets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jelly sweets168K/yr -8.6%6.4% conv.
gummy sweets63K/yr -16.6%3.1% conv.
jelly tots69K/yr -6.5%7.1% conv.
haribo jelly babies36K/yr -8.2%9.2% conv.
jellies22K/yr +0.1%3.9% conv.
soft sweets13K/yr -6.4%5.4% conv.
jelly tots sweets17K/yr -23.5%2.7% conv.
jellys10K/yr +7.2%2.6% conv.
jellies sweets8K/yr +57.2%5.9% conv.
gummies sweets8K/yr +39.7%2.4% conv.

What reviews say buyers love and hate about Jelly Sweets

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Sweetness26%

“Lovely sweet”

Taste-Overall25%

“Absolutely delicious”

Value For Money14%

“Best price”

Flavor8%

“Fruity flavours”

Quality-Overall5%

“Great value and quality arrived quickly”

What buyers complain about

65% of reviews

Sweetness16%

“it was like the whole bag had sugar thrown in”

Taste-Overall13%

“Not very tasty”

Value For Money7%

“Extremely Overpriced”

Quality-Overall6%

“Sweets are now poor quality”

Advertised Vs Actual Product5%

“Not like the picture provided at all”

Common Jelly Sweets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jelly Sweets 61/100 on Amazon United Kingdom — Worth a look. The niche generates £222K/yr across 68 tracked products. 5 of 11 products launched in the last 360 days are still selling. Search demand moved -7.5% over the last 90 days.