jelly sweets
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good862.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£222K£222K/yr · 426K searches
Price range
Okay£0.65–£21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.87avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jelly sweets is a £222K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jelly sweets market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £206K–£275K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 40%
- Out of stock
- 3.4%
- Avg brand age
- 49 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
147
Top-5 brand share
51%
Top 20: 93%
Top-5 click share
26%
Top 20: 65%
Open market
44%
- HARIBO19%
- Rowntree's17%
- Bargain Gateway6%
- Maynards Bassetts5%
- SoSweet5%
- BG5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top jelly sweets search terms
- jelly sweets168K/yr
- gummy sweets63K/yr
- jelly tots69K/yr
- haribo jelly babies36K/yr
- jellies22K/yr
- soft sweets13K/yr
- jelly tots sweets17K/yr
- jellys10K/yr
- jellies sweets8K/yr
- gummies sweets8K/yr
Top jelly sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rowntrees Jelly Tots Sweets Fruity Jelly Sweets in 6 Flavours Made with Real Fruit Juice - Sharing Bag 150g
Rowntree's£1.224.7★1,629 rev
Haribo Jelly Babies Double Trouble Sweets Bag 175g
HARIBO£1.264.4★1,481 rev
BG Non-Fizzy Quality Pick & Mix Sweets - Large Retro Candy Sweeties 800g Pouch Gummy Jelly Chewy Movie Night Birthday Party Treat
BG£8.544.4★1,412 rev
Jelly Sweet Mix 1kg
Unknown£6.204.2★3,359 rev
SoSweet Jelly Sweet Mix 1kg Bulk Bag of Classic Chewy Sweets | Party Pick & Mix Sharing Treats | Jelly Selection | Long Shelf Life
SoSweet£5.864.3★215 rev
Newest
by launch date
Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts
Candy Club£6.5168 rev
The Natural Confectionary Co. Jelly Snakes 100 g (Pack of 1)
The Natural Confectionery£0.8516 rev
by Amazon Fruit Jellies Sweets 200g
by Amazon£1.16339 rev
Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
Rowntree's£1.177 rev
Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery
Monmore Confectionery£11.69134 rev
Trending
90-day click momentumThe Natural Confectionary Co. Jelly Snakes 100 g (Pack of 1)
The Natural Confectionery£0.854.7★
Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts
Candy Club£6.513.7★
Jelly Sweet Mix 1kg
Unknown£6.204.2★
Haribo Jelly Babies Double Trouble Sweets Bag 175g
HARIBO£1.264.4★
Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
Rowntree's£1.173.9★
What buyers say about jelly sweets
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely sweet”
“Absolutely delicious”
“Best price”
“Fruity flavours”
“Great value and quality arrived quickly”
“Great for gifting”
“as advertised”
“Great Size”
“Pick and mix”
“very fresh”
What buyers complain about
“it was like the whole bag had sugar thrown in”
“Not very tasty”
“Extremely Overpriced”
“Sweets are now poor quality”
“Not like the picture provided at all”
“No flavour”
“Completely tough, not at all squashy like these usually are”
“dont look particularly fresh”
“Too small”
“Tablets dry my mouth out”
Common questions
- Is jelly sweets profitable to sell on Amazon United Kingdom?
- The niche generates £222K/yr across 68 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the jelly sweets niche?
- 31 brands and 147 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in jelly sweets?
- Top complaints mined from reviews: Sweetness, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for jelly sweets peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the jelly sweets niche?
- Listings span £0.65–£21.79; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.