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Jelly Sweets

Maybe

Returns run at only 0.0% of orders. But products sell for $6.87 on average, outside the sweet spot, so Jelly Sweets is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£222K/yr426K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
26%top-5 click share · 31 brands · 147 sellers

Flapen Score

Jelly Sweets against its category

The dotted line is the Grocery average. Past it, Jelly Sweets is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly Sweets 426K times last year and spent an estimated £222K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
7.6%
Market size, estimated
£222Ka year
Peak month
December2.5× the quietest month
Top search term
jelly sweets168K searches a year

02 · Price

A sale here is worth £6.87.

Listings sell for £6.87 on average, from £0.65 to £21.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £6.87 that is £2K to £3K a year per listing.

Average price
£6.87under the $15 to $100 sweet spot
Price range
£0.65–£21.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #31 within Confectionery. It carries 862 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
81%
Out of stock, average day
3.4%
Average rank
#31in Confectionery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
862per listing
Listings tracked
68

04 · Newcomers

Amazon counts 5 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Jelly Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

147

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

26%

Top 20: 65%

Open market

44%

  • HARIBO19%
  • Rowntree's17%
  • Bargain Gateway6%
  • Maynards Bassetts5%
  • SoSweet5%
  • BG5%

Demand

Jelly Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Jelly Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly sweets168K/yr
  • gummy sweets63K/yr
  • jelly tots69K/yr
  • haribo jelly babies36K/yr
  • jellies22K/yr
  • soft sweets13K/yr
  • jelly tots sweets17K/yr
  • jellys10K/yr
  • jellies sweets8K/yr
  • gummies sweets8K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness16%+0.72

it was like the whole bag had sugar thrown in

Too much sugar

too sweet for me

Taste-Overall13%+1.64

Not very tasty

Disgusting taste

Taste like soap

Value For Money7%+1.35

Extremely Overpriced

Waste of Money

very expensive

Quality-Overall6%−0.03

Sweets are now poor quality

The quality of the contents is variable

Horrible quality

Advertised Vs Actual Product5%−0.04

Not like the picture provided at all

Not as advertised

Not as described

Love

Sweetness26%+0.72

Lovely sweet

Sweet treat

Sweet treat

Taste-Overall25%+1.64

Absolutely delicious

Delicious Jelly Beans

Delicious treat

Value For Money14%+1.35

Best price

Good value for money

Excellent value

Flavor8%+0.27

Fruity flavours

Flavours really yummy

excellent flavor

Quality-Overall5%−0.03

Great value and quality arrived quickly

Excellent product

Good variety with great taste

FAQ

Common Jelly Sweets questions

Answered from the same tracked data.