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Jelly Spogs

Fail

Shoppers spend only $42K a year here, so Jelly Spogs is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£42K/yr40K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
63%top-5 click share · 11 brands · 27 sellers

Flapen Score

Jelly Spogs against its category

The dotted line is the Grocery average. Past it, Jelly Spogs is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Spogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly Spogs 40K times last year and spent an estimated £42K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
11.6%
Market size, estimated
£42Ka year
Peak month
December3.0× the quietest month
Top search term
jelly spogs16K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £3.19 to £18.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.06 that is £906 to £2K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£3.19–£18.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£906–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #46 within Confectionery. It carries 260 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
72%
Out of stock, average day
1.0%
Average rank
#46in Confectionery
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
260per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Jelly Spogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

9%

  • Barratt40%
  • Berrymans21%
  • THE SWEET JAR CO.12%
  • Barratts8%
  • MyCandyShop7%
  • The Gourmet Sweet Company3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Jelly Spogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Jelly Spogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly spogs16K/yr
  • spogs10K/yr
  • spogs sweets6K/yr
  • sprogs sweets4K/yr
  • jelly sprogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Spogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%

taste slightly fishy

Not as tasty as usual

the taste was poor

Quality-Overall13%−0.09

Not the normal quality

Not good quality

Very poor quality

Hard Feel8%−0.03

a little bit soft

Hard outside and gooey soft centre

they are tough

Powdered/Crumbled5%−0.06

It was double bagged

Value For Money5%+1.34

a bit expensive

Love

Taste-Overall34%

A yummy treat that my mum absolutely loves

Great price, taste same as main brand

Great taste

Sweetness21%+2.14

Satisfied my sweet tooth

Lovely sweets

Love these sweets as a treat

Value For Money10%+1.34

Worth every penny

Good value

Excellent value

Quality-Overall8%−0.09

they are a good quality and nice tasting

Amazing quality

Lovely product

Flavor6%+0.12

the flavours are consistent throughout

full of flavor

Great aniseed flavour

FAQ

Common Jelly Spogs questions

Answered from the same tracked data.