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Jelly Snakes

Fail

The top 5 brands take 95% of clicks, so Jelly Snakes is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£110K/yr123K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
84%top-5 click share · 7 brands · 33 sellers

Flapen Score

Jelly Snakes against its category

The dotted line is the Grocery average. Past it, Jelly Snakes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Snakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly Snakes 123K times last year and spent an estimated £110K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
9.6%
Market size, estimated
£110Ka year
Peak month
June4.4× the quietest month
Top search term
jelly snakes35K searches a year

02 · Price

A sale here is worth £9.27.

Listings sell for £9.27 on average, from £0.85 to £17.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.27 that is £5K to £7K a year per listing.

Average price
£9.27under the $15 to $100 sweet spot
Price range
£0.85–£17.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 2,029 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
0.9%
Average rank
#0in Confectionery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,029per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Jelly Snakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • HARIBO66%
  • The Natural Confectionery11%
  • Sweetzone8%
  • TNCC6%
  • Sweets and Candy www.sweetsandcandy.co.uk4%
  • Yummy Gummy2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Jelly Snakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Jelly Snakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly snakes35K/yr
  • yellow belly snakes19K/yr
  • haribo snakes20K/yr
  • snake sweets12K/yr
  • haribo yellow bellies10K/yr
  • gummy snakes6K/yr
  • snakes sweets5K/yr
  • yellow bellies4K/yr
  • jelly snakes sweets giant 1kg4K/yr
  • haribo yellow belly snakes4K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Snakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.20

I am very disappointed not about the taste

Disgusting taste like cheap knock offs, sticky, no one likes them, waste of 10.00, put in bin

Not a great HARIBO fan as they do taste rarther bland not much flavour

Value For Money30%−0.02

quite expensive

Not really value for money

Poor value, last time I buy these

Smell10%−0.05

Smell like cheese

Flavor5%+0.18

not much flavour

certainly not any real fruit flavour etc

Advertised Vs Actual Product5%+0.15

doesnt look as full as the picture advertised

Love

Value For Money25%−0.02

Good value for money

great value

Good value

Taste-Overall22%−0.20

Best tasting yellow belly snakes

Just love the taste with no nasty aftertaste

Tastes okay

Sweetness17%+1.90

A sweet classic

One of the best sweets on Amazon

Lovely sweets

Quality-Overall11%+1.11

Great product very pleased with purchase

No disappointments

Quality item

Flavor8%+0.18

full of flavour

Very yummy and a good mixture of flavours

Great flavour will be back for more

FAQ

Common Jelly Snakes questions

Answered from the same tracked data.