jelly bean game
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,705.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad£88K£88K/yr · 169K searches
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.96–£10.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jelly bean game is a £88K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jelly bean game market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £92K–£111K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 9.1%
- Avg brand age
- 41 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Jelly Belly81%
- ZED Candy12%
- Divas World4%
- UrbanGrind3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top jelly bean game search terms
- bean boozled72K/yr
- bean boozled jelly beans20K/yr
- jelly bean game26K/yr
- beanboozled jelly bean game13K/yr
- beanboozled9K/yr
- bean boozled jelly beans game11K/yr
- jelly beans game5K/yr
- jelly bean challenge5K/yr
- jellybean game4K/yr
- jelly bean roulette4K/yr
Top jelly bean game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jelly Belly Bean Boozled (100g) - Candy Fun with Wheel of Fortune - Jelly Beans Gross & Delicious 7th Generation - Extreme Game for Brave - 20 Classic & Crazy Varieties for Party Hen Party & Game
Jelly Belly£7.804.2★815 rev
Jelly Belly 1.6oz BeanBoozled Jelly Bean Flip Top Box (1 unit)
Jelly Belly£3.964.4★106 rev
ZED Candy Double Dares Jelly Bean Game Extreme Edition 120 g (Pack of 1)
ZED Candy£5.304.5★632 rev
Jelly Belly Bean Boozled Spinner Gift Box 99 g
Jelly Belly£7.924.4★11,899 rev
Jelly Bean Game Box with 6 Flavour Mixes Gluten-Free Vegetarian Dairy-Free & Halal with Spin & Play (Single Jelly)
Divas World£7.924.8★30 rev
Newest
by launch dateJelly Belly Bean Boozled (100g) - Candy Fun with Wheel of Fortune - Jelly Beans Gross & Delicious 7th Generation - Extreme Game for Brave - 20 Classic & Crazy Varieties for Party Hen Party & Game
Jelly Belly£7.80815 rev
URBANGRIND Who Dares? Yummy or Yucky Jelly Bean Game with Spin Wheel - 120g
UrbanGrind£9.9059 rev
Zed Candy Double Dares Hot or Not Jelly Bean Spinner Game Strawberry or Chilli Flavours
ZED Candy£5.5530 rev
Jelly Bean Game Box with 6 Flavour Mixes Gluten-Free Vegetarian Dairy-Free & Halal with Spin & Play (Single Jelly)
Divas World£7.9230 rev
ZED Candy Double Dares Jelly Bean Game Extreme Edition 120 g (Pack of 1)
ZED Candy£5.30632 rev
Trending
90-day click momentumJelly Belly Bean Boozled (100g) - Candy Fun with Wheel of Fortune - Jelly Beans Gross & Delicious 7th Generation - Extreme Game for Brave - 20 Classic & Crazy Varieties for Party Hen Party & Game
Jelly Belly£7.804.2★
Zed Candy Double Dares Hot or Not Jelly Bean Spinner Game Strawberry or Chilli Flavours
ZED Candy£5.554.5★
Jelly Bean Game Box with 6 Flavour Mixes Gluten-Free Vegetarian Dairy-Free & Halal with Spin & Play (Single Jelly)
Divas World£7.924.8★
Jelly Belly 1.6oz BeanBoozled Jelly Bean Flip Top Box (1 unit)
Jelly Belly£3.964.4★
ZED Candy Double Dares Jelly Bean Game Extreme Edition 120 g (Pack of 1)
ZED Candy£5.304.5★
What buyers say about jelly bean game
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for Parties: The spinner game makes it so much fun”
“Good value for price”
“Great fun had a laugh and tastes great”
“Great fun for a present”
“just as described”
“Best quality”
“The flavours are very interesting and fun”
“The beans are good quality sweets”
“they are really strong”
What buyers complain about
“Bad flavours”
“to be fair these flavours was not sounding very appetising”
“bit expensive for what it is”
“I was praying with every fibre of my being that I didn't get the curry or chilli flavour as I'm not very good when it comes to spicy food”
“make you want to be sick”
“Nothing like the description”
“this item is tiny”
“I don't think I would of agreed if my smell”
Top return reasons
Common questions
- Is jelly bean game profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 8 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Skip it (33/100).
- How competitive is the jelly bean game niche?
- 4 brands and 58 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jelly bean game?
- Top complaints mined from reviews: Flavor, Taste-Overall, Value For Money. The return rate is 0.1%.
- When does demand for jelly bean game peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the jelly bean game niche?
- Listings span £3.96–£10.64; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 1,706 reviews — the moat a new listing must climb.