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Jelly Bean Game

Fail

The top 5 brands take 100% of clicks, so Jelly Bean Game is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£88K/yr169K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
90%top-5 click share · 4 brands · 58 sellers

Flapen Score

Jelly Bean Game against its category

The dotted line is the Grocery average. Past it, Jelly Bean Game is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Bean Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly Bean Game 169K times last year and spent an estimated £88K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
7.0%
Market size, estimated
£88Ka year
Peak month
December4.3× the quietest month
Top search term
bean boozled72K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £3.96 to £10.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.37 that is £7K to £9K a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£3.96–£10.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #9 within Confectionery. It carries 1,706 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#9in Confectionery
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,706per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Jelly Bean Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Jelly Belly81%
  • ZED Candy12%
  • Divas World4%
  • UrbanGrind3%
  • Open — no brand owns it (0%)

Demand

Jelly Bean Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Jelly Bean Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bean boozled72K/yr
  • bean boozled jelly beans20K/yr
  • jelly bean game26K/yr
  • beanboozled jelly bean game13K/yr
  • beanboozled9K/yr
  • bean boozled jelly beans game11K/yr
  • jelly beans game5K/yr
  • jelly bean challenge5K/yr
  • jellybean game4K/yr
  • jelly bean roulette4K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Bean Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor42%−0.27

Bad flavours

bad flavours are very vile

Apparently 'old bandage' tasted like blood, liver and onions tasted like liver, burnt rubber, stinky socks, barf dead fish and wet dog looked like the participants wasn't enjoying them flavours either

Taste-Overall21%+0.54

to be fair these flavours was not sounding very appetising

the taste lasts in your mouth for nearly the whole day

got a lot of the disgusting flavours

Value For Money15%−0.02

bit expensive for what it is

Not worth the money

Absolute was of money

Spiciness4%−0.03

I was praying with every fibre of my being that I didn't get the curry or chilli flavour as I'm not very good when it comes to spicy food

Indigestion3%−0.02

make you want to be sick

Love

Fun/Entertainment Experience19%+2.17

Perfect for Parties: The spinner game makes it so much fun

Lots of fun

Great game

Value For Money18%−0.02

Good value for price

Good value for money

definitely worth it

Taste-Overall17%+0.54

Great fun had a laugh and tastes great

And had a right laugh watching reacting to them finding out what it tastes like

as they bite into what should be a delicious treat

Gifting Purpose11%+1.17

Great fun for a present

Great silly gift

Good idea for gifting as a present

Advertised Vs Actual Product11%−0.18

just as described

Its what you expect

Return

0.1% Return rate 0% Fixable by listing

Ease Of Use100%▁▁▁▁▁█

FAQ

Common Jelly Bean Game questions

Answered from the same tracked data.