How competitive is the Jelly Bean Game niche on Amazon United Kingdom?

4 brands and 58 sellers compete in Jelly Bean Game on Amazon United Kingdom. The top 5 Jelly Bean Game products take 90% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Jelly Bean Game?

Jelly Bean Game buyers on Amazon United Kingdom complain most about Flavor, Taste-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Jelly Bean Game niche?

Jelly Bean Game sells for £7.37 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.96–£10.64. The average incumbent carries 1,706 reviews — the moat a new listing must climb.

Jelly Bean Game

brand-locked demand (top 5 brands take 100% of clicks) — Jelly Bean Game doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Jelly Bean Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jelly Bean Game is a £88K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Jelly Bean Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.5% over the last 90 days and 7.0% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr15K

Search volume / yr-23.5%169K

Conversion rate7.0%

Avg price£7.37

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 58

Top-5 product click share90%

Open market0%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Top Jelly Bean Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jelly Belly Bean Boozled (100g) - Candy Fun with Wheel of Fortune - Jelly Beans Gross & Delicious 7th Generation - Extreme Game for Brave - 20 Classic & Crazy Varieties for Party Hen Party & Game

Price: £7.80
Rating: 4.2/5
Reviews: 815
Age: 1y ago

Jelly Belly 1.6oz BeanBoozled Jelly Bean Flip Top Box (1 unit)

Price: £3.96
Rating: 4.4/5
Reviews: 106
Age: 13y ago

ZED Candy Double Dares Jelly Bean Game Extreme Edition 120 g (Pack of 1)

Price: £5.30
Rating: 4.5/5
Reviews: 632
Age: 4y ago

Jelly Belly Bean Boozled Spinner Gift Box 99 g

Price: £7.92
Rating: 4.4/5
Reviews: 11,899
Age: 15y ago

Jelly Bean Game Box with 6 Flavour Mixes Gluten-Free Vegetarian Dairy-Free & Halal with Spin & Play (Single Jelly)

Price: £7.92
Rating: 4.8/5
Reviews: 30
Age: 1y ago

Newest

by launch date

Jelly Belly Bean Boozled (100g) - Candy Fun with Wheel of Fortune - Jelly Beans Gross & Delicious 7th Generation - Extreme Game for Brave - 20 Classic & Crazy Varieties for Party Hen Party & Game

Price: £7.80
Rating: 4.2/5
Reviews: 815
Age: 1y ago

URBANGRIND Who Dares? Yummy or Yucky Jelly Bean Game with Spin Wheel - 120g

Price: £9.90
Rating: 4.4/5
Reviews: 59
Age: 1y ago

Zed Candy Double Dares Hot or Not Jelly Bean Spinner Game Strawberry or Chilli Flavours

Price: £5.55
Rating: 4.5/5
Reviews: 30
Age: 1y ago

Jelly Bean Game Box with 6 Flavour Mixes Gluten-Free Vegetarian Dairy-Free & Halal with Spin & Play (Single Jelly)

Price: £7.92
Rating: 4.8/5
Reviews: 30
Age: 1y ago

ZED Candy Double Dares Jelly Bean Game Extreme Edition 120 g (Pack of 1)

Price: £5.30
Rating: 4.5/5
Reviews: 632
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Jelly Belly81%
ZED Candy12%
Divas World4%
UrbanGrind3%
Open — no brand owns it (0%)

Jelly Bean Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume169KCVR7.0%Products8Brands4Top 5 Brands100%OOS Rate9.1%Rating4.4★Reviews1,706Avg BSR#9

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Top Jelly Bean Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bean boozled72K/yr -22.0%6.5% conv.
bean boozled jelly beans20K/yr -20.4%6.5% conv.
jelly bean game26K/yr -29.5%9.2% conv.
beanboozled jelly bean game13K/yr -3.8%11.2% conv.
beanboozled9K/yr -34.0%7.0% conv.
bean boozled jelly beans game11K/yr -46.6%7.7% conv.
jelly beans game5K/yr -15.0%7.0% conv.
jelly bean challenge5K/yr +4.4%2.9% conv.
jellybean game4K/yr -1.8%10.0% conv.
jelly bean roulette4K/yr -34.7%9.5% conv.

What reviews say buyers love and hate about Jelly Bean Game

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Fun/Entertainment Experience19%

“Perfect for Parties: The spinner game makes it so much fun”

Value For Money18%

“Good value for price”

Taste-Overall17%

“Great fun had a laugh and tastes great”

Gifting Purpose11%

“Great fun for a present”

Advertised Vs Actual Product11%

“just as described”

What buyers complain about

93% of reviews

Flavor42%

“Bad flavours”

Taste-Overall21%

“to be fair these flavours was not sounding very appetising”

Value For Money15%

“bit expensive for what it is”

Spiciness4%

“I was praying with every fibre of my being that I didn't get the curry or chilli flavour as I'm not very good when it comes to spicy food”

Indigestion3%

“make you want to be sick”

Jelly Bean Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ease Of Use

100%

Common Jelly Bean Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jelly Bean Game 33/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 8 tracked products. Search demand moved -23.5% over the last 90 days.