How competitive is the Jelly Babies niche on Amazon United Kingdom?

8 brands and 69 sellers compete in Jelly Babies on Amazon United Kingdom. The top 5 Jelly Babies products take 78% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Jelly Babies?

Jelly Babies buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Jelly Babies niche?

Jelly Babies sells for £6.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.99–£16.55. The average incumbent carries 820 reviews — the moat a new listing must climb.

Jelly Babies

prices mostly outside the sweet spot ($0.99–$16.55) — Jelly Babies doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Jelly Babies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jelly Babies is a £448K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Jelly Babies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +20.4% over the last 90 days and 17.8% of searches end in a purchase.

£448K

revenue / yr

Units sold / yr80K

Search volume / yr+20.4%364K

Conversion rate17.8%

Avg price£6.92

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 69

Top-5 product click share78%

Open market8%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Jelly Babies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting Carton 350 g (Pack of 1)

Price: £2.33
Rating: 4.7/5
Reviews: 769
Age: 3y ago

1kg Dusted Jelly Babies Sweets Assorted Pick n Mix

Price: £9.23
Rating: 4.6/5
Reviews: 73
Age: 1y ago

Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting 350g (Pack of 1)

Price: £2.45
Rating: 4.6/5
Reviews: 111
Age: 3y ago

Barratt Jelly Babies 3 Kg

Price: £12.74
Rating: 4.7/5
Reviews: 3,605
Age: 14y ago

Jelly Babies Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £10.42
Rating: 4.6/5
Reviews: 1,165
Age: 3y ago

Newest

by launch date

Maynards Bassetts Jelly Babies Fruity & Chewy Sweets 130 g (Pack of 1)

Price: £1.08
Rating: 4.8/5
Reviews: 5
Age: 5mo ago

1kg Dusted Jelly Babies Sweets Assorted Pick n Mix

Price: £9.23
Rating: 4.6/5
Reviews: 73
Age: 1y ago

by Amazon Jelly Babies 250g

Price: £0.99
Rating: 4.5/5
Reviews: 668
Age: 1y ago

Maynards Bassetts Jelly Babies 10 x 130g Bags

Price: £16.55
Rating: 4.7/5
Reviews: 79
Age: 1y ago

Jelly Babies - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.

Price: £8.04
Rating: 4.5/5
Reviews: 61
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Maynards Bassetts43%
Sweet Treat Gifting Co.26%
Berrymans10%
Barratt8%
by Amazon5%
Emerald Meadow3%
Open — no brand owns it (2 brands, 5%)

Jelly Babies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume364KCVR17.8%Products12Brands8Top 5 Brands92%OOS Rate2.7%Rating4.6★Reviews820Avg BSR#4

Peak months: Dec · busiest ÷ quietest = 3.0×

Top Jelly Babies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jelly babies319K/yr +21.0%12.8% conv.
jelly babies bassetts24K/yr +21.9%15.8% conv.
maynards jelly babies9K/yr +18.2%11.7% conv.
bassetts jelly babies4K/yr +9.4%11.1% conv.
jelly babies maynards4K/yr +13.0%11.5% conv.
jelly baby4K/yr -10.0%6.8% conv.

What reviews say buyers love and hate about Jelly Babies

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall35%

“Delicious treat”

Value For Money18%

“Good value”

Sweetness14%

“Sweet Mix”

Flavor9%

“Good variety of flavours”

Quality-Overall8%

“Value for Money Quality good Taste nice Giftability nice idea Good bag size recommendations for who loves a Jelly Babies”

What buyers complain about

81% of reviews

Taste-Overall18%

“not in a tasty way”

Value For Money12%

“Bit expensive”

Quality-Overall12%

“Really not very good”

Flavor10%

“We bought 8 bags for a kids party and found the red jelly babies are a different and horrible consistency and flavour to the rest”

Texture/Consistency-Overall7%

“They are a different texture”

Common Jelly Babies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jelly Babies 48/100 on Amazon United Kingdom — Skip it. The niche generates £448K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +20.4% over the last 90 days.