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Jelly Babies

Fail

Prices span $0.99–$16.55, mostly outside the sweet spot, so Jelly Babies is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£448K/yr364K searches / yr
90-day growth
+20.4%search demand this quarter
Competition
78%top-5 click share · 8 brands · 69 sellers

Flapen Score

Jelly Babies against its category

The dotted line is the Grocery average. Past it, Jelly Babies is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Babies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly Babies 364K times last year and spent an estimated £448K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
17.8%
Market size, estimated
£448Ka year
Peak month
December3.0× the quietest month
Top search term
jelly babies319K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £0.99 to £16.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.92 that is £28K to £35K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£0.99–£16.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£28K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #4 within Confectionery. It carries 820 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#4in Confectionery
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
820per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Jelly Babies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£134K£179K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

69

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

5%

  • Maynards Bassetts43%
  • Sweet Treat Gifting Co.26%
  • Berrymans10%
  • Barratt8%
  • by Amazon5%
  • Emerald Meadow3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Jelly Babies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Jelly Babies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jelly babies319K/yr
  • jelly babies bassetts24K/yr
  • maynards jelly babies9K/yr
  • bassetts jelly babies4K/yr
  • jelly babies maynards4K/yr
  • jelly baby4K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Babies

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“not in a tasty way”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Jelly Babies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data