jelly babies
Skip itPrices mostly outside the sweet spot ($0.99–$16.55) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Review moat
Good820.42avg incumbent reviews — the moat a new listing must climb
Market size
Good£448K£448K/yr · 364K searches
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£6.92avg listing price — sweet spot $15–$100
Price range
Bad£0.99–£16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jelly babies is a £448K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jelly babies market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £415K–£554K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 2.7%
- Avg brand age
- 50 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
69
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- Maynards Bassetts43%
- Sweet Treat Gifting Co.26%
- Berrymans10%
- Barratt8%
- by Amazon5%
- Emerald Meadow3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.0×
Top jelly babies search terms
- jelly babies319K/yr
- jelly babies bassetts24K/yr
- maynards jelly babies9K/yr
- bassetts jelly babies4K/yr
- jelly babies maynards4K/yr
- jelly baby4K/yr
Top jelly babies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting Carton 350 g (Pack of 1)
Maynards Bassetts£2.334.7★769 rev
1kg Dusted Jelly Babies Sweets Assorted Pick n Mix
Sweet Treat Gifting Co.£9.234.6★73 rev
Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting 350g (Pack of 1)
Maynards Bassetts£2.454.6★111 rev
Barratt Jelly Babies 3 Kg
Barratt£12.744.7★3,605 rev
Jelly Babies Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£10.424.6★1,165 rev
Newest
by launch date
Maynards Bassetts Jelly Babies Fruity & Chewy Sweets 130 g (Pack of 1)
Maynards Bassetts£1.085 rev
1kg Dusted Jelly Babies Sweets Assorted Pick n Mix
Sweet Treat Gifting Co.£9.2373 rev
by Amazon Jelly Babies 250g
by Amazon£0.99668 rev
Maynards Bassetts Jelly Babies 10 x 130g Bags
Emerald Meadow£16.5579 rev
Jelly Babies - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£8.0461 rev
Trending
90-day click momentumMaynards Bassetts Jelly Babies Fruity & Chewy Sweets 130 g (Pack of 1)
Maynards Bassetts£1.084.8★
1kg Dusted Jelly Babies Sweets Assorted Pick n Mix
Sweet Treat Gifting Co.£9.234.6★
Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting 350g (Pack of 1)
Maynards Bassetts£2.454.6★
Haribo Jelly Babies Double Trouble Sweets Bag 175g
HARIBO£1.264.4★
Jelly Babies - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£8.044.5★
What buyers say about jelly babies
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious treat”
“Good value”
“Sweet Mix”
“Good variety of flavours”
“Value for Money Quality good Taste nice Giftability nice idea Good bag size recommendations for who loves a Jelly Babies”
“Exactly as needed”
“A gift, well received and enjoyed”
“Has a nice texture”
“they are soft”
“Freshness”
What buyers complain about
“not in a tasty way”
“Bit expensive”
“Really not very good”
“We bought 8 bags for a kids party and found the red jelly babies are a different and horrible consistency and flavour to the rest”
“They are a different texture”
“destroys the flavour of the actual sweet”
“Smaller”
“it wasnt down anywhere on the sellers page”
“Hardly any black or red”
“All stuck together,just big clumps”
Common questions
- Is jelly babies profitable to sell on Amazon United Kingdom?
- The niche generates £448K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the jelly babies niche?
- 8 brands and 69 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in jelly babies?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for jelly babies peak?
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the jelly babies niche?
- Listings span £0.99–£16.55; the average listing price is £6.92 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.