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Jelly Babies

Fail

Prices span $0.99–$16.55, mostly outside the sweet spot, so Jelly Babies is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£448K/yr364K searches / yr
90-day growth
+20.4%search demand this quarter
Competition
78%top-5 click share · 8 brands · 69 sellers

Flapen Score

Jelly Babies against its category

The dotted line is the Grocery average. Past it, Jelly Babies is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Babies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly Babies 364K times last year and spent an estimated £448K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
17.8%
Market size, estimated
£448Ka year
Peak month
December3.0× the quietest month
Top search term
jelly babies319K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £0.99 to £16.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.92 that is £28K to £35K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£0.99–£16.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£28K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #4 within Confectionery. It carries 820 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#4in Confectionery
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
820per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Jelly Babies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£134K£179K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

69

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Maynards Bassetts43%
  • Sweet Treat Gifting Co.26%
  • Berrymans10%
  • Barratt8%
  • by Amazon5%
  • Emerald Meadow3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Jelly Babies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Jelly Babies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly babies319K/yr
  • jelly babies bassetts24K/yr
  • maynards jelly babies9K/yr
  • bassetts jelly babies4K/yr
  • jelly babies maynards4K/yr
  • jelly baby4K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Babies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+1.67

not in a tasty way

They were OK bit not as tasty as the last one's I bought

Horrible the taste awful

Value For Money12%+1.38

Bit expensive

Not worth the money

Waste of money

Quality-Overall12%−0.08

Really not very good

not as good as you know who

Sadly, I have to report that these were really poor, actually uneatable

Flavor10%−0.06

We bought 8 bags for a kids party and found the red jelly babies are a different and horrible consistency and flavour to the rest

Not a lot of flavour

neither are they as fruity or flavoursome

Texture/Consistency-Overall7%−0.03

They are a different texture

The texture seems different and the taste, they are definitely fresher

a bit softer in texture

Love

Taste-Overall35%+1.67

Delicious treat

Absolutely delicious

Delicious as usual

Value For Money18%+1.38

Good value

Excellent value

Value for money

Sweetness14%+1.47

Sweet Mix

Great sweets

This jar of sweets is lovely to keep on your coffee table as a treat for the whole family to dip into

Flavor9%−0.06

Good variety of flavours

Great Flavour

Fruity flavours

Quality-Overall8%−0.08

Value for Money Quality good Taste nice Giftability nice idea Good bag size recommendations for who loves a Jelly Babies

Excellent quality

Great product

FAQ

Common Jelly Babies questions

Answered from the same tracked data.