Jelly Babies
FailPrices span $0.99–$16.55, mostly outside the sweet spot, so Jelly Babies is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £448K/yr364K searches / yr
- 90-day growth
- +20.4%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 69 sellers
Flapen Score
Jelly Babies against its category
The dotted line is the Grocery average. Past it, Jelly Babies is stronger. Inside it, weaker.
Market
The Jelly Babies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jelly Babies 364K times last year and spent an estimated £448K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
17.8% of searches ended in a purchase last week.
Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.
- Searches, last 12 months
- 364K
- Growth, 90 days vs prior 90
- +20.4%
- Conversion, latest week
- 17.8%
- Market size, estimated
- £448Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- jelly babies319K searches a year
02 · Price
A sale here is worth £6.92.
Listings sell for £6.92 on average, from £0.99 to £16.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.92 that is £28K to £35K a year per listing.
- Average price
- £6.92under the $15 to $100 sweet spot
- Price range
- £0.99–£16.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £28K–£35K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #4 within Confectionery. It carries 820 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #4in Confectionery
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 820per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Jelly Babies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting Carton 350 g (Pack of 1)
- Price
- £2.33
- Rating
- 4.7/5
- Reviews
- 769
- Age
- 3y ago

1kg Dusted Jelly Babies Sweets Assorted Pick n Mix
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago

Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting 350g (Pack of 1)
- Price
- £2.45
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 3y ago

Barratt Jelly Babies 3 Kg
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 3,605
- Age
- 14y ago

Jelly Babies Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £10.42
- Rating
- 4.6/5
- Reviews
- 1,165
- Age
- 3y ago
Trending
90-day click momentum
Maynards Bassetts Jelly Babies Fruity & Chewy Sweets 130 g (Pack of 1)
- Price
- £1.08
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago

1kg Dusted Jelly Babies Sweets Assorted Pick n Mix
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago

Maynards Bassetts Jelly Babies Sweets Soft Fruity Jelly Candies Sharing or Gifting 350g (Pack of 1)
- Price
- £2.45
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 3y ago

Haribo Jelly Babies Double Trouble Sweets Bag 175g
- Price
- £1.26
- Rating
- 4.4/5
- Reviews
- 1,481
- Age
- 6y ago

Jelly Babies - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 2y ago
Newest
by launch date
Maynards Bassetts Jelly Babies Fruity & Chewy Sweets 130 g (Pack of 1)
- Price
- £1.08
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago

1kg Dusted Jelly Babies Sweets Assorted Pick n Mix
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago

by Amazon Jelly Babies 250g
- Price
- £0.99
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 1y ago

Maynards Bassetts Jelly Babies 10 x 130g Bags
- Price
- £16.55
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 1y ago

Jelly Babies - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
69
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- Maynards Bassetts43%
- Sweet Treat Gifting Co.26%
- Berrymans10%
- Barratt8%
- by Amazon5%
- Emerald Meadow3%
- Open — no brand owns it (2 brands, 5%)
Demand
Jelly Babies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top Jelly Babies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jelly babies319K/yr
- jelly babies bassetts24K/yr
- maynards jelly babies9K/yr
- bassetts jelly babies4K/yr
- jelly babies maynards4K/yr
- jelly baby4K/yr
Reviews and returns
What reviews say buyers love and hate about Jelly Babies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not in a tasty way
They were OK bit not as tasty as the last one's I bought
Horrible the taste awful
Bit expensive
Not worth the money
Waste of money
Really not very good
not as good as you know who
Sadly, I have to report that these were really poor, actually uneatable
We bought 8 bags for a kids party and found the red jelly babies are a different and horrible consistency and flavour to the rest
Not a lot of flavour
neither are they as fruity or flavoursome
They are a different texture
The texture seems different and the taste, they are definitely fresher
a bit softer in texture
Love
Delicious treat
Absolutely delicious
Delicious as usual
Good value
Excellent value
Value for money
Sweet Mix
Great sweets
This jar of sweets is lovely to keep on your coffee table as a treat for the whole family to dip into
Good variety of flavours
Great Flavour
Fruity flavours
Value for Money Quality good Taste nice Giftability nice idea Good bag size recommendations for who loves a Jelly Babies
Excellent quality
Great product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jelly Babies questions
Answered from the same tracked data.









