jelly
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($4.00 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Great393.02avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£179K£179K/yr · 361K searches
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad£0.62–£16.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£4.00avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jelly is a £179K/yr Amazon United Kingdom market (361K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jelly market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- £200K–£240K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #1,776
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 24%
- Out of stock
- 4.9%
- Avg brand age
- 48 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
73
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 75%
Open market
5%
- Hartleys67%
- Hartley's10%
- Dole8%
- Wibble5%
- Ehrmann4%
- Generic3%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top jelly search terms
- jelly248K/yr
- jelly pots38K/yr
- hartleys jelly29K/yr
- jelly cubes11K/yr
- strawberry jelly9K/yr
- 10 cal jelly5K/yr
- hartleys 10 cal jelly pots4K/yr
- hartleys4K/yr
- jelly hartleys4K/yr
- jelly pot3K/yr
Top jelly products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hartleys Orange Flavour Jelly 135g Pack of 1
Hartleys£1.044.7★285 rev
Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)
Hartleys£0.624.5★841 rev
Hartleys Stawberry Jelly 6 x 125g
Hartleys£2.594.5★126 rev
Hartleys Mango and Passion Fruit Flavour Jelly 175g
Hartleys£0.704.1★501 rev
Hartleys Strawberry Flavour Tablet Jelly 135 g
Hartleys£1.214.6★486 rev
Newest
by launch date
Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)
Generic£11.3128 rev
Hartleys Stawberry Jelly 6 x 125g
Hartleys£2.59126 rev
Hartleys No Added Sugar Strawberry Multipack Jelly 4X 115g
Hartleys£2.1662 rev
Hartleys Rasperry Jelly 4 x 125g
Hartleys£2.0416 rev
Hartleys Orange Jelly 4 X 125g
Hartleys£2.0438 rev
Trending
90-day click momentumHartleys Mango and Passion Fruit Flavour Jelly 175g
Hartleys£0.704.1★
Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)
Hartleys£0.624.5★
Hartleys No Added Sugar Strawberry Multipack Jelly 4X 115g
Hartleys£2.164.4★
Hartleys Rasperry Jelly 4 x 125g
Hartleys£2.044.0★
Hartleys Orange Jelly 4 X 125g
Hartleys£2.044.5★
What buyers say about jelly
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious jelly”
“Nice flavour”
“Good value for money”
“So handy and good price too”
“exellent snack long date good quality”
“Good little treats when you're on a diet, tasty and very easy to make”
“Great snack”
“Refreshing”
“Best vegan jelly around”
“as described”
What buyers complain about
“Tastes like chemicals”
“they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them”
“Waste of money”
“Flimsy”
“Little watery”
“Rubbish/poor quality”
“The texture and the flavour of this jelly are neither here nor there”
“orange jelly has hardly any orange flavour”
“A completely average sugar tube”
“Dole are mean on ingredients”
Top return reasons
Common questions
- Is jelly profitable to sell on Amazon United Kingdom?
- The niche generates £179K/yr across 45 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the jelly niche?
- 11 brands and 73 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in jelly?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for jelly peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the jelly niche?
- Listings span £0.62–£16.93; the average listing price is £4.00 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.