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Jelly

Maybe

Returns run at only 0.0% of orders. But products sell for $4.00 on average, outside the sweet spot, so Jelly is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£179K/yr361K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
36%top-5 click share · 11 brands · 73 sellers

Flapen Score

Jelly against its category

The dotted line is the Grocery average. Past it, Jelly is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly 361K times last year and spent an estimated £179K. The top 5 brands take 92% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
12.4%
Market size, estimated
£179Ka year
Peak month
June1.2× the quietest month
Top search term
jelly248K searches a year

02 · Price

A sale here is worth £4.00.

Listings sell for £4.00 on average, from £0.62 to £16.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £4.00 that is £4K to £5K a year per listing.

Average price
£4.00under the $15 to $100 sweet spot
Price range
£0.62–£16.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,776 within Cooking Ingredients. It carries 393 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
91%
Out of stock, average day
4.9%
Average rank
#1,776in Cooking Ingredients
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
393per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Jelly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

73

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

5%

  • Hartleys67%
  • Hartley's10%
  • Dole8%
  • Wibble5%
  • Ehrmann4%
  • Generic3%
  • Open — no brand owns it (5 brands, 5%)

Demand

Jelly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Jelly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly248K/yr
  • jelly pots38K/yr
  • hartleys jelly29K/yr
  • jelly cubes11K/yr
  • strawberry jelly9K/yr
  • 10 cal jelly5K/yr
  • hartleys 10 cal jelly pots4K/yr
  • hartleys4K/yr
  • jelly hartleys4K/yr
  • jelly pot3K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+2.15

Tastes like chemicals

Completely tasteless - waste of time and money

Not great taste

Size-Overall13%−0.11

they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them

didn't fit properly

A lot of small but

Value For Money7%

Waste of money

Very expensive

Very pricey for what you get

Strength6%−0.06

Flimsy

Flimsy and the lids don't fit

Flimsy lids

Dilute/Watery6%−0.06

Little watery

Watery and not jelly

I didnt like this, seems watery and not the jelly effect

Love

Taste-Overall36%+2.15

Delicious jelly

Nice tasting jelly

Absolutely delicious

Flavor10%+0.34

Nice flavour

The fruity flavour is actually fairly pleasant at first

Delicious flavour jelly

Value For Money7%

Good value for money

Good value

Worth buying

Ease Of Use5%+0.45

So handy and good price too

Easy to prepare

very easy to make

Quality-Overall4%−0.01

exellent snack long date good quality

Great quality

Fantastic product

Return

0.0% Return rate 73% Fixable by listing

Size-Overall70%█▇▆▃▅▅

they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them

didn't fit properly

A lot of small but

Quality-Overall6%▁▁▃█▁▁

Rubbish/poor quality

the quality has changed

Incredibly bad product

Strength5%▁▁▃▁▇█

Flimsy

Flimsy and the lids don't fit

Flimsy lids

Leak-Proof4%▁▁▁█▅▁
Certifications4%▁█▁▁▁▁

FAQ

Common Jelly questions

Answered from the same tracked data.