How competitive is the Jelly niche on Amazon United Kingdom?

11 brands and 73 sellers compete in Jelly on Amazon United Kingdom. The top 5 Jelly products take 36% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Jelly?

Jelly buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Jelly niche?

Jelly sells for £4.00 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.62–£16.93. The average incumbent carries 393 reviews — the moat a new listing must climb.

Jelly

Jelly shows low returns (0.0%), but pricing outside the sweet spot ($4.00 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Jelly profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jelly is a £179K/yr Amazon United Kingdom market (361K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 52/100.

Jelly: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.1% over the last 90 days and 12.4% of searches end in a purchase.

£179K

revenue / yr

Units sold / yr60K

Search volume / yr+1.1%361K

Conversion rate12.4%

Avg price£4.00

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers11 · 73

Top-5 product click share36%

Open market8%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Top Jelly products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hartleys Orange Flavour Jelly 135g Pack of 1

Price: £1.04
Rating: 4.7/5
Reviews: 285
Age: 10y ago

Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)

Price: £0.62
Rating: 4.5/5
Reviews: 841
Age: 12y ago

Hartleys Stawberry Jelly 6 x 125g

Price: £2.59
Rating: 4.5/5
Reviews: 126
Age: 1y ago

Hartleys Mango and Passion Fruit Flavour Jelly 175g

Price: £0.70
Rating: 4.1/5
Reviews: 501
Age: 10y ago

Hartleys Strawberry Flavour Tablet Jelly 135 g

Price: £1.21
Rating: 4.6/5
Reviews: 486
Age: 11y ago

Newest

by launch date

Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)

Price: £11.31
Rating: 3.9/5
Reviews: 28
Age: 7mo ago

Hartleys Stawberry Jelly 6 x 125g

Price: £2.59
Rating: 4.5/5
Reviews: 126
Age: 1y ago

Hartleys No Added Sugar Strawberry Multipack Jelly 4X 115g

Price: £2.16
Rating: 4.4/5
Reviews: 62
Age: 1y ago

Hartleys Rasperry Jelly 4 x 125g

Price: £2.04
Rating: 4.0/5
Reviews: 16
Age: 1y ago

Hartleys Orange Jelly 4 X 125g

Price: £2.04
Rating: 4.5/5
Reviews: 38
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

Hartleys67%
Hartley's10%
Dole8%
Wibble5%
Ehrmann4%
Generic3%
Open — no brand owns it (5 brands, 5%)

Jelly demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume361KCVR12.4%Products45Brands11Top 5 Brands92%OOS Rate4.9%Rating4.5★Reviews393Avg BSR#1,776

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Jelly search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jelly248K/yr -0.5%11.1% conv.
jelly pots38K/yr -7.5%7.6% conv.
hartleys jelly29K/yr +11.7%7.1% conv.
jelly cubes11K/yr +7.8%4.3% conv.
strawberry jelly9K/yr +14.1%5.4% conv.
10 cal jelly5K/yr +54.9%10.3% conv.
hartleys 10 cal jelly pots4K/yr +41.8%5.0% conv.
hartleys4K/yr +7.3%8.8% conv.
jelly hartleys4K/yr -2.6%3.2% conv.
jelly pot3K/yr -5.2%8.2% conv.

What reviews say buyers love and hate about Jelly

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Taste-Overall36%

“Delicious jelly”

Flavor10%

“Nice flavour”

Value For Money7%

“Good value for money”

Ease Of Use5%

“So handy and good price too”

Quality-Overall4%

“exellent snack long date good quality”

What buyers complain about

67% of reviews

Taste-Overall19%

“Tastes like chemicals”

Size-Overall13%

“they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them”

Value For Money7%

“Waste of money”

Strength6%

“Flimsy”

Dilute/Watery6%

“Little watery”

Jelly return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

70%

2Quality-Overall

3Strength

4Leak-Proof

5Certifications

Common Jelly questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jelly 52/100 on Amazon United Kingdom — Worth a look. The niche generates £179K/yr across 45 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +1.1% over the last 90 days.