Jelly
MaybeAn estimated 0.0% of orders come back. But products sell for $4.00 on average, outside the sweet spot, so Jelly is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £179K/yr361K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 36%top-5 click share · 11 brands · 73 sellers
Flapen Score
Jelly against its category
The dotted line is the Grocery average. Past it, Jelly is stronger. Inside it, weaker.
Market
The Jelly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jelly 361K times last year and spent an estimated £179K. The top 5 brands take 92% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 361K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £179Ka year
- Peak month
- June1.2× the quietest month
- Top search term
- jelly248K searches a year
02 · Price
A sale here is worth £4.00.
Listings sell for £4.00 on average, from £0.62 to £16.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £4.00 that is £4K to £5K a year per listing.
- Average price
- £4.00under the $15 to $100 sweet spot
- Price range
- £0.62–£16.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,776 within Cooking Ingredients. It carries 393 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 91%
- Out of stock, average day
- 4.9%
- Average rank
- #1,776in Cooking Ingredients
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 393per listing
- Listings tracked
- 45
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Jelly products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hartleys Orange Flavour Jelly 135g Pack of 1
- Price
- £1.04
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 10y ago

Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)
- Price
- £0.62
- Rating
- 4.5/5
- Reviews
- 841
- Age
- 12y ago

Hartleys Stawberry Jelly 6 x 125g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

Hartleys Mango and Passion Fruit Flavour Jelly 175g
- Price
- £0.70
- Rating
- 4.1/5
- Reviews
- 501
- Age
- 10y ago

Hartleys Strawberry Flavour Tablet Jelly 135 g
- Price
- £1.21
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 11y ago
Trending
estimated 90-day click momentum
Hartleys Mango and Passion Fruit Flavour Jelly 175g
- Price
- £0.70
- Rating
- 4.1/5
- Reviews
- 501
- Age
- 10y ago

Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)
- Price
- £0.62
- Rating
- 4.5/5
- Reviews
- 841
- Age
- 12y ago

Hartleys No Added Sugar Strawberry Multipack Jelly 4X 115g
- Price
- £2.16
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

Hartleys Rasperry Jelly 4 x 125g
- Price
- £2.04
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago

Hartleys Orange Jelly 4 X 125g
- Price
- £2.04
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Newest
by launch date
Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)
- Price
- £11.31
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 7mo ago

Hartleys Stawberry Jelly 6 x 125g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

Hartleys No Added Sugar Strawberry Multipack Jelly 4X 115g
- Price
- £2.16
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

Hartleys Rasperry Jelly 4 x 125g
- Price
- £2.04
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago

Hartleys Orange Jelly 4 X 125g
- Price
- £2.04
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
73
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 75%
Open market
5%
- Hartleys67%
- Hartley's10%
- Dole8%
- Wibble5%
- Ehrmann4%
- Generic3%
- Open — no brand owns it (5 brands, 5%)
Demand
Jelly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Jelly search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jelly248K/yr
- jelly pots38K/yr
- hartleys jelly29K/yr
- jelly cubes11K/yr
- strawberry jelly9K/yr
- 10 cal jelly5K/yr
- hartleys 10 cal jelly pots4K/yr
- hartleys4K/yr
- jelly hartleys4K/yr
- jelly pot3K/yr
Reviews and returns
What reviews say buyers love and hate about Jelly
We read the reviews and the return reasons for every product selling here.
“Tastes like chemicals”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jelly questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









