Jelly
MaybeReturns run at only 0.0% of orders. But products sell for $4.00 on average, outside the sweet spot, so Jelly is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £179K/yr361K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 36%top-5 click share · 11 brands · 73 sellers
Flapen Score
Jelly against its category
The dotted line is the Grocery average. Past it, Jelly is stronger. Inside it, weaker.
Market
The Jelly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jelly 361K times last year and spent an estimated £179K. The top 5 brands take 92% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 361K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £179Ka year
- Peak month
- June1.2× the quietest month
- Top search term
- jelly248K searches a year
02 · Price
A sale here is worth £4.00.
Listings sell for £4.00 on average, from £0.62 to £16.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £4.00 that is £4K to £5K a year per listing.
- Average price
- £4.00under the $15 to $100 sweet spot
- Price range
- £0.62–£16.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,776 within Cooking Ingredients. It carries 393 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 91%
- Out of stock, average day
- 4.9%
- Average rank
- #1,776in Cooking Ingredients
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 393per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Jelly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hartleys Orange Flavour Jelly 135g Pack of 1
- Price
- £1.04
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 10y ago

Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)
- Price
- £0.62
- Rating
- 4.5/5
- Reviews
- 841
- Age
- 12y ago

Hartleys Stawberry Jelly 6 x 125g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

Hartleys Mango and Passion Fruit Flavour Jelly 175g
- Price
- £0.70
- Rating
- 4.1/5
- Reviews
- 501
- Age
- 10y ago

Hartleys Strawberry Flavour Tablet Jelly 135 g
- Price
- £1.21
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 11y ago
Trending
90-day click momentum
Hartleys Mango and Passion Fruit Flavour Jelly 175g
- Price
- £0.70
- Rating
- 4.1/5
- Reviews
- 501
- Age
- 10y ago

Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)
- Price
- £0.62
- Rating
- 4.5/5
- Reviews
- 841
- Age
- 12y ago

Hartleys No Added Sugar Strawberry Multipack Jelly 4X 115g
- Price
- £2.16
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

Hartleys Rasperry Jelly 4 x 125g
- Price
- £2.04
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago

Hartleys Orange Jelly 4 X 125g
- Price
- £2.04
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Newest
by launch date
Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)
- Price
- £11.31
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 7mo ago

Hartleys Stawberry Jelly 6 x 125g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

Hartleys No Added Sugar Strawberry Multipack Jelly 4X 115g
- Price
- £2.16
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

Hartleys Rasperry Jelly 4 x 125g
- Price
- £2.04
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago

Hartleys Orange Jelly 4 X 125g
- Price
- £2.04
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
73
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 75%
Open market
5%
- Hartleys67%
- Hartley's10%
- Dole8%
- Wibble5%
- Ehrmann4%
- Generic3%
- Open — no brand owns it (5 brands, 5%)
Demand
Jelly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Jelly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jelly248K/yr
- jelly pots38K/yr
- hartleys jelly29K/yr
- jelly cubes11K/yr
- strawberry jelly9K/yr
- 10 cal jelly5K/yr
- hartleys 10 cal jelly pots4K/yr
- hartleys4K/yr
- jelly hartleys4K/yr
- jelly pot3K/yr
Reviews and returns
What reviews say buyers love and hate about Jelly
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes like chemicals
Completely tasteless - waste of time and money
Not great taste
they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them
didn't fit properly
A lot of small but
Waste of money
Very expensive
Very pricey for what you get
Flimsy
Flimsy and the lids don't fit
Flimsy lids
Little watery
Watery and not jelly
I didnt like this, seems watery and not the jelly effect
Love
Delicious jelly
Nice tasting jelly
Absolutely delicious
Nice flavour
The fruity flavour is actually fairly pleasant at first
Delicious flavour jelly
Good value for money
Good value
Worth buying
So handy and good price too
Easy to prepare
very easy to make
exellent snack long date good quality
Great quality
Fantastic product
Return
0.0% Return rate 73% Fixable by listing
they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them
didn't fit properly
A lot of small but
Rubbish/poor quality
the quality has changed
Incredibly bad product
Flimsy
Flimsy and the lids don't fit
Flimsy lids
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jelly questions
Answered from the same tracked data.









