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Jazzies

Fail

Prices span $3.19–$14.07, mostly outside the sweet spot, so Jazzies is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£75K/yr135K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
48%top-5 click share · 13 brands · 23 sellers

Flapen Score

Jazzies against its category

The dotted line is the Grocery average. Past it, Jazzies is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jazzies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jazzies 135K times last year and spent an estimated £75K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
6.2%
Market size, estimated
£75Ka year
Peak month
December3.2× the quietest month
Top search term
jazzies43K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £3.19 to £14.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.98 that is £898 to £2K a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£3.19–£14.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£898–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #246 within Chocolate Candy. It carries 219 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
72%
Out of stock, average day
8.8%
Average rank
#246in Chocolate Candy
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
219per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Jazzies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

14%

  • Berrymans33%
  • Krazy Kandi15%
  • Jazzles13%
  • Hannahs12%
  • Marley's7%
  • Just Treats5%
  • Open — no brand owns it (7 brands, 14%)

Demand

Jazzies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Jazzies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jazzies43K/yr
  • jazzles22K/yr
  • jazzies sweets21K/yr
  • chocolate jazzies13K/yr
  • jazzies sweets milk chocolate6K/yr
  • jazzles white chocolate7K/yr
  • white chocolate jazzies6K/yr
  • snowies4K/yr
  • jazzies sweets white chocolate4K/yr
  • white jazzies4K/yr

Reviews and returns

What reviews say buyers love and hate about Jazzies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.25

They are big

There is only a very small

These are larger than in normal jazzies

Durability13%−0.01

Disappeared very quickly

needless to say they didn't last long

dont not last too long

Quality-Overall13%−0.10

These are not the best quality

Not much variety

Not the best Ive had

Value For Money11%−0.14

The cost is quite high in comparison purchasing these from a high street shop

Not worth the price

Total waste of good money

Taste-Overall8%+1.57

not nice chocolate

Horrible bad taste not like the original

the chocolate is fairly waxy tasting

Love

Taste-Overall28%+1.57

Taste good

The taste is the same as i remember as a child

Very tasty

Sweetness21%+1.68

These sweets are absolutely fabulous

Lovely sweets

good mix of different sweets

Value For Money18%−0.14

Well worth it

Good value

Good value for money

Quality-Overall10%−0.10

Great variety

Excellent quality

Fab product that I will keep buying over & over again

Advertised Vs Actual Product7%+0.23

As advertised

They were just as described

Does what it says it does

FAQ

Common Jazzies questions

Answered from the same tracked data.