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Jawline Gum

brand-locked demand (top 5 brands take 100% of clicks) — Jawline Gum doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 21Growth 9Conversion 70Competition 21Returns 100Price range 53Avg price 77Brand share 0Review moat 88Quality gap 97
This niche Category average

Is Jawline Gum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jawline Gum is a £86K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Jawline Gum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.0% over the last 90 days and 6.4% of searches end in a purchase.

£86K

revenue / yr

Units sold / yr6K
Search volume / yr-31.0%85K
Conversion rate6.4%
Avg price£15.82

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 6
Top-5 product click share75%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)3· 0 succeeded
Avg rating3.8★
Avg reviews237

Top Jawline Gum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • GYMGUM52%
  • Jawliner26%
  • Chiseled Gum8%
  • ROCKJAW8%
  • GUM-BELLS6%
  • Open — no brand owns it (0%)

Jawline Gum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR6.4%Products10Brands5Top 5 Brands100%OOS Rate43.7%Rating3.8★Reviews237Avg BSR#82
3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Jawline Gum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jawline gum38K/yr
  • hard gum13K/yr
  • jaw gum12K/yr
  • hard chewing gum9K/yr
  • jawliner6K/yr
  • tough gum4K/yr
  • jawliner gum4K/yr

What reviews say buyers love and hate about Jawline Gum

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Ease Of Chewing/Swallowing15%

Really enjoyed chewing them

Taste-Overall15%

Good lasting taste too surprisingly

Quality-Overall13%

Very well made

Durability11%

Longevity

Value For Money7%

Amazing product for the price

What buyers complain about

82% of reviews
Hard Feel24%

its tough

Value For Money23%

more expensive than a gym membership

Taste-Overall7%

No taste

Flavor7%

could do with some flavour adding

Natural Ingredients6%

I just wish the ingredients were better and more natural

Common Jawline Gum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jawline Gum 45/100 on Amazon United Kingdom — Skip it. The niche generates £86K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -31.0% over the last 90 days.
Search demand for Jawline Gum on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.