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Jawline Gum

Fail

The top 5 brands take 100% of clicks, so Jawline Gum is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£86K/yr85K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
75%top-5 click share · 5 brands · 6 sellers

Flapen Score

Jawline Gum against its category

The dotted line is the Grocery average. Past it, Jawline Gum is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jawline Gum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jawline Gum 85K times last year and spent an estimated £86K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
6.4%
Market size, estimated
£86Ka year
Peak month
January1.7× the quietest month
Top search term
jawline gum38K searches a year

02 · Price

A sale here is worth £15.82.

Listings sell for £15.82 on average, from £5.72 to £25.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £15.82 that is £4K to £8K a year per listing.

Average price
£15.82inside the $15 to $100 sweet spot
Price range
£5.72–£25.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 43.7% of listings are out of stock. The average listing ranks #82 within Confectionery. It carries 237 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
43.7%
Average rank
#82in Confectionery
Average rating
3.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
237per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Jawline Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • GYMGUM52%
  • Jawliner26%
  • Chiseled Gum8%
  • ROCKJAW8%
  • GUM-BELLS6%
  • Open — no brand owns it (0%)

Demand

Jawline Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Jawline Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jawline gum38K/yr
  • hard gum13K/yr
  • jaw gum12K/yr
  • hard chewing gum9K/yr
  • jawliner6K/yr
  • tough gum4K/yr
  • jawliner gum4K/yr

Reviews and returns

What reviews say buyers love and hate about Jawline Gum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel24%+0.70

its tough

This shi was hard

It is hard at first if cold

Value For Money23%−0.56

more expensive than a gym membership

Way too expensive

Expensive for what it is

Taste-Overall7%−0.17

No taste

couldn't taste anything

the most notable thing is is the lack of any taste

Flavor7%−0.11

could do with some flavour adding

looses flavour within seconds do not buy this its rank

Natural Ingredients6%

I just wish the ingredients were better and more natural

Love

Ease Of Chewing/Swallowing15%+1.11

Really enjoyed chewing them

Good hard to chew gym

Once you get going it becomes much easier to chew

Taste-Overall15%−0.17

Good lasting taste too surprisingly

The taste is okay

Taste stayed for a reasonable amount of time

Quality-Overall13%+1.15

Very well made

no complaints

Durability11%+1.57

Longevity

it lasts for the time I need it to

Value For Money7%−0.56

Amazing product for the price

still very worth the price

decent for the value

FAQ

Common Jawline Gum questions

Answered from the same tracked data.