jawline gum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great236.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.82avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good£5.72–£25.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£86K£86K/yr · 85K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jawline gum is a £86K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jawline gum market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £79K–£95K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 43.7%
- Avg brand age
- 52 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- GYMGUM52%
- Jawliner26%
- Chiseled Gum8%
- ROCKJAW8%
- GUM-BELLS6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top jawline gum search terms
- jawline gum38K/yr
- hard gum13K/yr
- jaw gum12K/yr
- hard chewing gum9K/yr
- jawliner6K/yr
- tough gum4K/yr
- jawliner gum4K/yr
Top jawline gum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GYMGUM Jawline Gum | Hard Chewing Gum For Jaw Strength | Train Your Facial Features - Mewing Jaw Gum | Ultimate Jawline Exerciser | 0 Calories & Sugar Free Hard Gum (40 Count Arctic Mint)
GYMGUM£12.733.9★616 rev
JAWLINER Jawline Gum - Hard Chewing Gum for Jawline Exercise - 2-Month Pack - Jaw Gum for a Chiseled Jawline Facial Fitness Chewing Gum 10 X Stronger Gum (1 count (Pack of 1) Mint)
Jawliner£25.353.7★1,414 rev
CHISELED Jaw Exerciser Chewing Gum - Mewing- Jaw Trainer for Face Mouth Jawline Chisel & Enhance - 2 Month Pack - Neck Exerciser - Jawline Exerciser - Trainer Men (UK) (2 Month Supply Mint)
Chiseled Gum£14.613.8★22 rev
GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training
GYMGUM£12.614.2★22 rev
GUMBELLS Xylitol Jawline Gum Ultra Tough Hard Gum | Jawline Shaper & Jaw Exerciser | Mewing & Looksmaxxing Tool | Mint Flavour | Sorbitol + Sugar-Free | 2-Month Pack of (40)
GUM-BELLS£19.293.8★63 rev
Newest
by launch dateGYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training
GYMGUM£12.6122 rev
GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training
GYMGUM£12.3767 rev
Jawliner Jawline Chewing Gum Hard Chewing Resistance Workout Gum for Jawline Sculpting Hard Chewing Gum for Jaw Strength Facial Fitness Jaw Trainer Mewing for Men & Women Blueberry 40 Pieces
Jawliner£24.3183 rev
Jawliner - Pioneers the Toughest Handmade 15x Harder Jawline Gum Includes 12 Weeks Coaching - Sugar-Free Kiwi Passion Fruit Ice Gum - Jawline Exerciser for Mewing & Shaping the Jaw (2 Months Pack)
Jawliner£25.2719 rev
CHISELED Jaw Exerciser Chewing Gum - Mewing- Jaw Trainer for Face Mouth Jawline Chisel & Enhance - 2 Month Pack - Neck Exerciser - Jawline Exerciser - Trainer Men (UK) (2 Month Supply Mint)
Chiseled Gum£14.6122 rev
Trending
90-day click momentumGYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training
GYMGUM£12.614.2★
GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training
GYMGUM£12.373.9★
ROCKJAW Tuff Gum Performance | Tough Jaw Training Gum | 40mg Caffeine | 40mg Taurine | B Vitamins | Aspartame Free Sugar-Free | 1350mg Xylitol | Hard Jawline Chewing Gum | 10 Pieces
ROCKJAW£5.993.2★
ROCKJAW Hard Jawline Gum - Tuff Gum 2.0 with B Vitamins (Stim-Free) - 10 Pack - 100% Xylitol Aspartame-Free Sugar-Free (Smooth Spearmint)
ROCKJAW£5.723.3★
Jawliner Jawline Chewing Gum Hard Chewing Resistance Workout Gum for Jawline Sculpting Hard Chewing Gum for Jaw Strength Facial Fitness Jaw Trainer Mewing for Men & Women Blueberry 40 Pieces
Jawliner£24.314.2★
What buyers say about jawline gum
What buyers praise and complain about, mined from review topics.What buyers love
“Really enjoyed chewing them”
“Good lasting taste too surprisingly”
“Very well made”
“Longevity”
“Amazing product for the price”
“Works as described”
“makes others feel soft”
“also zero sugar”
“The flavour is excellent”
What buyers complain about
“its tough”
“more expensive than a gym membership”
“No taste”
“could do with some flavour adding”
“I just wish the ingredients were better and more natural”
“initially there is a lot of jaw movement involved when chewing the gum”
“bigger”
“the product design makes them unusable”
“your mouth is full of crumbs”
“honestly feels misleading”
Common questions
- Is jawline gum profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the jawline gum niche?
- 5 brands and 6 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jawline gum?
- Top complaints mined from reviews: Hard Feel, Value For Money, Taste-Overall. The return rate is 0.0%.
- When does demand for jawline gum peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the jawline gum niche?
- Listings span £5.72–£25.35; the average listing price is £15.82 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.