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Jasmine Tea

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -23.4% this quarter, so Jasmine Tea is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£108K/yr105K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
50%top-5 click share · 19 brands · 58 sellers

Flapen Score

Jasmine Tea against its category

The dotted line is the Grocery average. Past it, Jasmine Tea is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jasmine Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jasmine Tea 105K times last year and spent an estimated £108K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
12.3%
Market size, estimated
£108Ka year
Peak month
January1.7× the quietest month
Top search term
jasmine tea70K searches a year

02 · Price

A sale here is worth £8.32.

Listings sell for £8.32 on average, from £1.97 to £19.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.32 that is £2K to £4K a year per listing.

Average price
£8.32under the $15 to $100 sweet spot
Price range
£1.97–£19.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #275 within Tea. It carries 505 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#275in Tea
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
505per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Jasmine Tea products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

58

Est. top-5 brand share

67%

Top 20: 99%

Est. top-5 click share

50%

Top 20: 91%

Open market

24%

  • Twinings23%
  • BBJ12%
  • Ahmad Tea12%
  • The Tea Makers of London10%
  • Birchall10%
  • teapigs9%

Demand

Jasmine Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Jasmine Tea search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jasmine tea70K/yr
  • jasmine green tea15K/yr
  • jasmine tea bags9K/yr
  • jasmine tea loose leaf5K/yr
  • jasmin tea3K/yr
  • jasmine green tea loose leaf4K/yr

Reviews and returns

What reviews say buyers love and hate about Jasmine Tea

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
31%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“unfortunately just not for my tastes”
A buyer, on “Taste-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Jasmine Tea questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data