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Jasmine Tea

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -23.4% this quarter, so Jasmine Tea is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£108K/yr105K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
50%top-5 click share · 19 brands · 58 sellers

Flapen Score

Jasmine Tea against its category

The dotted line is the Grocery average. Past it, Jasmine Tea is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jasmine Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jasmine Tea 105K times last year and spent an estimated £108K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
12.3%
Market size, estimated
£108Ka year
Peak month
January1.7× the quietest month
Top search term
jasmine tea70K searches a year

02 · Price

A sale here is worth £8.32.

Listings sell for £8.32 on average, from £1.97 to £19.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.32 that is £2K to £4K a year per listing.

Average price
£8.32under the $15 to $100 sweet spot
Price range
£1.97–£19.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #275 within Tea. It carries 505 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#275in Tea
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
505per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Jasmine Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

58

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

50%

Top 20: 91%

Open market

24%

  • Twinings23%
  • BBJ12%
  • Ahmad Tea12%
  • The Tea Makers of London10%
  • Birchall10%
  • teapigs9%

Demand

Jasmine Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Jasmine Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jasmine tea70K/yr
  • jasmine green tea15K/yr
  • jasmine tea bags9K/yr
  • jasmine tea loose leaf5K/yr
  • jasmin tea3K/yr
  • jasmine green tea loose leaf4K/yr

Reviews and returns

What reviews say buyers love and hate about Jasmine Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.28

unfortunately just not for my tastes

Didn't like the taste

wrong taste

Flavor14%+0.53

deeper in flavour than I was used to when it comes to green tea

No flavour

Every time I buy anything Taylors of Harrogate the flavours are very weak to the point of being not as stated

Smell9%−0.07

However the jasmine flavour is not there - there is jasmine scent when first opened

I couldn't call it scent

and smells weird

Bitter7%−0.03

This is bitter

If regular green tea is too bitter or earthy for you

Not the same however largely identical, and slightly bitter

Value For Money5%+0.57

They are not cheap

More than half of price is the box

Love

Taste-Overall33%−0.28

Delicious tea

Refreshing taste

Absolutely delicious

Flavor20%+0.53

Great flavour lovely tea

Great flavour

Great flavour coupled with amazing service

Quality-Overall13%+1.39

Good quality tea

Good quality tea bags

Good quality

Smell8%−0.07

the aroma is calming

Smell so good

The first sip feels light, smooth, and soothing, with a gentle jasmine fragrance that lingers softly

Value For Money7%+0.57

Great value

Fantastic value for money

Very nice good price

FAQ

Common Jasmine Tea questions

Answered from the same tracked data.