jasmine tea
Worth a lookShows low returns (0.0%), but soft demand (-23.4% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Good504.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 105K searches
Price range
Okay£1.97–£19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.32avg listing price — sweet spot $15–$100
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jasmine tea is a £108K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jasmine tea market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £83K–£104K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 5.8%
- Avg brand age
- 79 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
58
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
50%
Top 20: 91%
Open market
24%
- Twinings23%
- BBJ12%
- Ahmad Tea12%
- The Tea Makers of London10%
- Birchall10%
- teapigs9%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -23.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top jasmine tea search terms
- jasmine tea70K/yr
- jasmine green tea15K/yr
- jasmine tea bags9K/yr
- jasmine tea loose leaf5K/yr
- jasmin tea3K/yr
- jasmine green tea loose leaf4K/yr
Top jasmine tea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Twinings Jasmine Green Tea 80 Tea Bags
Twinings£4.584.7★708 rev
250g Jasmine Green Tea Loose Leaf in Caddy
BBJ£9.124.6★755 rev
Birchall Tea Bags Jasmine Tea Pearls Gift Set Green Tea Bursting with Full Flavour Perfect Herbal Tea Gift Set 15 Pack of Plant-Based Prism Tea Bags
Birchall£4.984.4★96 rev
The Tea Makers of London Jasmine Green Tea Loose Leaf - 250g - Natural Blend of Chinese Green Tea & Essential Oil - Sweet & Summery Notes of Jasmine Blossoms
The Tea Makers of London£19.674.6★1,862 rev
Ahmad Tea 100 Teabags Jasmine Green Green Tea 1 x 100 Teabags
Ahmad Tea£4.844.5★920 rev
Newest
by launch date
Queen of Jasmine Loose Leaf Green Tea (50g) Chinese Jasmine Tea with Blossoms Floral Smooth Balanced Brew Fragrant Everyday Cup Resealable Pouch | Your ExcellenTEA
Your ExcellenTEA£4.1541 rev
HANFANGLING Jasmine Green Tea Natural Loose Leaf Promotes Metabolism Relieves Anxiety and Stress Regulates Blood Sugar Promotes Digestion Refreshes the Mind and Freshens the Breath Gift Tea
HANFANGLING£8.9679 rev
Jasmine Green Tea Organic 100g (50 Cups) | Jasmine Tea Loose Leaf from China REPLANTEA
REPLANTEA Cuidamos tu Naturaleza£8.93158 rev
Ahmad Tea Loose Leaf Jasmine Green Tea Green Tea 1 Packet of 100g Loose Leaf Tea
Ahmad Tea£3.4787 rev
Fonming Tea Jasmine Tea Bags High Grown Oolong Tea Leaves - Light & Floral Low Caffeine Hot and Cold Brew Semi-Fermented Drink for Health Individually Wrapped Tea Bags
Fonming Tea£13.3832 rev
Trending
90-day click momentum
Sprouting Jasmine Tea Bags (Pack of 1)
--£8.623.6★
Queen of Jasmine Loose Leaf Green Tea (50g) Chinese Jasmine Tea with Blossoms Floral Smooth Balanced Brew Fragrant Everyday Cup Resealable Pouch | Your ExcellenTEA
Your ExcellenTEA£4.154.6★
Twinings Jasmine Green Tea 80 Tea Bags (Multipack of 4 x 20 Tea Bags)
Twinings£6.674.5★
Twinings Green Tea with Jasmine Tea Bags 50 g x20
Twinings£2.284.3★
Birchall Tea Bags Jasmine Tea Pearls Gift Set Green Tea Bursting with Full Flavour Perfect Herbal Tea Gift Set 15 Pack of Plant-Based Prism Tea Bags
Birchall£4.984.4★
What buyers say about jasmine tea
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious tea”
“Great flavour lovely tea”
“Good quality tea”
“the aroma is calming”
“Great value”
“I find it refreshing”
“also has a great effect on metabolism”
“The size of the time is just the right size”
“They are as described”
“Lovely gift”
What buyers complain about
“unfortunately just not for my tastes”
“deeper in flavour than I was used to when it comes to green tea”
“However the jasmine flavour is not there - there is jasmine scent when first opened”
“This is bitter”
“They are not cheap”
“I wasn't expecting pure jasmine”
“While it isnt quite as strong as some of the jasmine teas Ive had at chinese restaurants”
“Cheap and nasty”
“However, the colour is a bit brownish rather than deep green”
“Too heavy for me”
Common questions
- Is jasmine tea profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 28 tracked products. 90-day search growth is -23.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the jasmine tea niche?
- 19 brands and 58 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in jasmine tea?
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- When does demand for jasmine tea peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the jasmine tea niche?
- Listings span £1.97–£19.67; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.