Is jasmine rice 10kg profitable to sell on Amazon United Kingdom?

The niche generates £40K/yr across 8 tracked products. 90-day search growth is -20.0%. Flapen's verdict: Skip it (33/100).

How competitive is the jasmine rice 10kg niche?

4 brands and 29 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in jasmine rice 10kg?

Top complaints mined from reviews: Quality-Overall, Taste-Overall, Smell. The return rate is 0.1%.

What does it cost to enter the jasmine rice 10kg niche?

Listings span £3.03–£22.68; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.

jasmine rice 10kg

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good758.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.21

avg listing price — sweet spot $15–$100

Price range

Okay£3.03–£22.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 46K searches

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, jasmine rice 10kg is a £40K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

jasmine rice 10kg market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £53K–£66K; units × avg price
Conversion rate: 6.5%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 6.8%
Avg brand age: 65 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Mai Thai80%
GREEN DRAGON13%
Royal Umbrella4%
MUAY NATION3%

Top jasmine rice 10kg search terms

mai thai aaa jasmine rice14K/yr +2.4%5.1% conv.
jasmine rice 10kg19K/yr -39.6%8.4% conv.
mai thai6K/yr +28.6%3.5% conv.
thai jasmine rice 10kg4K/yr -33.5%9.9% conv.
10kg jasmine rice3K/yr -38.9%10.9% conv.

All search terms

Top jasmine rice 10kg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mai Thai AAA Jasmine Rice 10 KG

Mai Thai£13.234.6★520 rev

Mai Thai AAA Jasmine Rice (Pack of 1) 5kg

Mai Thai£6.464.7★981 rev

GREEN DRAGON£21.004.5★1,391 rev

Mai Thai AAA Jasmine Rice 2 Kg

Mai Thai£3.034.6★520 rev

GREEN DRAGON£10.814.5★1,391 rev

Newest

by launch date

Mai Thai AAA Jasmine Rice 2 Kg

Mai Thai£3.03520 rev

1y ago

MUAY NATION Muay Thai Shorts for Men Women Slim Cut MMA Boxing Shorts Training Kickboxing Clothing Martial Arts Trunks (XL Green)

MUAY NATION£22.09293 rev

2y ago

Mai Thai AAA Jasmine Rice (Pack of 1) 5kg

Mai Thai£6.46981 rev

9y ago

Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine

GREEN DRAGON£6.40343 rev

11y ago

GREEN DRAGON£21.001,391 rev

12y ago

What buyers say about jasmine rice 10kg

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“Yummy rice”

Value For Money20%

“Great value”

Quality-Overall15%

“Must say I was pleasantly surprised that the quality of the ride was better than I expected easily prepared and has an amazing taste its going to be my go to rice for the future Im awarding it a5*+fir seller and product”

Cooking Instructions12%

“Cooking performance”

Flavor10%

“great taste”

Smell8%

“Beautiful Aroma: The fragrant part of the name is no joke”

Ease Of Use3%

“All the items that I bought was very good for my use”

Freshness2%

“Great fresh aroma”

Texture/Consistency-Overall1%

“Perfect Texture: When cooked correctly”

What buyers complain about

Quality-Overall21%

“Not the best”

Taste-Overall17%

“Worst rice I had ever cooked & eaten”

Smell11%

“No aroma”

Cooking Instructions9%

“Very starchy & difficult to cook”

Blend/Ratio9%

“Hardly any difference to regular or average Jasmine rice”

Texture/Consistency-Overall8%

“texture lacking a bit”

Size-Overall5%

“the 2kg size doesn't hang around long enough”

Flavor5%

“No aroma”

Moist/Dry5%

“she who must be obeyed says that it's too dry”

Value For Money3%

“Not good value”

Common questions

Is jasmine rice 10kg profitable to sell on Amazon United Kingdom?: The niche generates £40K/yr across 8 tracked products. 90-day search growth is -20.0%. Flapen's verdict: Skip it (33/100).
How competitive is the jasmine rice 10kg niche?: 4 brands and 29 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in jasmine rice 10kg?: Top complaints mined from reviews: Quality-Overall, Taste-Overall, Smell. The return rate is 0.1%.
What does it cost to enter the jasmine rice 10kg niche?: Listings span £3.03–£22.68; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.