How competitive is the Jasmine Rice 10kg niche on Amazon United Kingdom?

4 brands and 29 sellers compete in Jasmine Rice 10kg on Amazon United Kingdom. The top 5 Jasmine Rice 10kg products take 91% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Jasmine Rice 10kg niche?

Jasmine Rice 10kg sells for £13.21 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.03–£22.68. The average incumbent carries 759 reviews — the moat a new listing must climb.

Jasmine Rice 10kg

brand-locked demand (top 5 brands take 100% of clicks) — Jasmine Rice 10kg doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Jasmine Rice 10kg profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jasmine Rice 10kg is a £40K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Jasmine Rice 10kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.0% over the last 90 days and 6.5% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr5K

Search volume / yr-20.0%46K

Conversion rate6.5%

Avg price£13.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 29

Top-5 product click share91%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Top Jasmine Rice 10kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mai Thai AAA Jasmine Rice 10 KG

Price: £13.23
Rating: 4.6/5
Reviews: 520
Age: 14y ago

Mai Thai AAA Jasmine Rice (Pack of 1) 5kg

Price: £6.46
Rating: 4.7/5
Reviews: 981
Age: 9y ago

Green Dragon Thai Fragrant Jasmine Rice 10KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 10KG

Price: £21.00
Rating: 4.5/5
Reviews: 1,391
Age: 12y ago

Mai Thai AAA Jasmine Rice 2 Kg

Price: £3.03
Rating: 4.6/5
Reviews: 520
Age: 1y ago

Green Dragon Thai Fragrant Jasmine Rice 5KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 5KG

Price: £10.81
Rating: 4.5/5
Reviews: 1,391
Age: 14y ago

Newest

by launch date

Mai Thai AAA Jasmine Rice 2 Kg

Price: £3.03
Rating: 4.6/5
Reviews: 520
Age: 1y ago

MUAY NATION Muay Thai Shorts for Men Women Slim Cut MMA Boxing Shorts Training Kickboxing Clothing Martial Arts Trunks (XL Green)

Price: £22.09
Rating: 4.3/5
Reviews: 293
Age: 2y ago

Mai Thai AAA Jasmine Rice (Pack of 1) 5kg

Price: £6.46
Rating: 4.7/5
Reviews: 981
Age: 9y ago

Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine

Price: £6.40
Rating: 4.7/5
Reviews: 343
Age: 11y ago

Green Dragon Thai Fragrant Jasmine Rice 10KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 10KG

Price: £21.00
Rating: 4.5/5
Reviews: 1,391
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Mai Thai80%
GREEN DRAGON13%
Royal Umbrella4%
MUAY NATION3%

Top Jasmine Rice 10kg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mai thai aaa jasmine rice14K/yr +2.4%5.1% conv.
jasmine rice 10kg19K/yr -39.6%8.4% conv.
mai thai6K/yr +28.6%3.5% conv.
thai jasmine rice 10kg4K/yr -33.5%9.9% conv.
10kg jasmine rice3K/yr -38.9%10.9% conv.

What reviews say buyers love and hate about Jasmine Rice 10kg

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Taste-Overall29%

“Yummy rice”

Value For Money20%

“Great value”

Quality-Overall15%

“Must say I was pleasantly surprised that the quality of the ride was better than I expected easily prepared and has an amazing taste its going to be my go to rice for the future Im awarding it a5*+fir seller and product”

Cooking Instructions12%

“Cooking performance”

Flavor10%

“great taste”

What buyers complain about

91% of reviews

Quality-Overall21%

“Not the best”

Taste-Overall17%

“Worst rice I had ever cooked & eaten”

Smell11%

“No aroma”

Cooking Instructions9%

“Very starchy & difficult to cook”

Blend/Ratio9%

“Hardly any difference to regular or average Jasmine rice”

Common Jasmine Rice 10kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jasmine Rice 10kg 33/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 8 tracked products. Search demand moved -20.0% over the last 90 days.

Jasmine Rice 10kg buyers on Amazon United Kingdom complain most about Quality-Overall, Taste-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.