Skip to content

Jasmine Rice 10kg

Fail

The top 5 brands take 100% of clicks, so Jasmine Rice 10kg is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£40K/yr46K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
91%top-5 click share · 4 brands · 29 sellers

Flapen Score

Jasmine Rice 10kg against its category

The dotted line is the Grocery average. Past it, Jasmine Rice 10kg is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jasmine Rice 10kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jasmine Rice 10kg 46K times last year and spent an estimated £40K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
6.5%
Market size, estimated
£40Ka year
Top search term
mai thai aaa jasmine rice14K searches a year

02 · Price

A sale here is worth £13.21.

Listings sell for £13.21 on average, from £3.03 to £22.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.21 that is £1K to £3K a year per listing.

Average price
£13.21under the $15 to $100 sweet spot
Price range
£3.03–£22.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #34 within Rice, Pasta & Pulses. It carries 759 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#34in Rice, Pasta & Pulses
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
759per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Jasmine Rice 10kg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

29

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Mai Thai80%
  • GREEN DRAGON13%
  • Royal Umbrella4%
  • MUAY NATION3%

Search terms

Top Jasmine Rice 10kg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mai thai aaa jasmine rice14K/yr
  • jasmine rice 10kg19K/yr
  • mai thai6K/yr
  • thai jasmine rice 10kg4K/yr
  • 10kg jasmine rice3K/yr

Reviews and returns

What reviews say buyers love and hate about Jasmine Rice 10kg

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Not the best”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Jasmine Rice 10kg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data