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Jasmine Rice 10kg

Fail

The top 5 brands take 100% of clicks, so Jasmine Rice 10kg is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£40K/yr46K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
91%top-5 click share · 4 brands · 29 sellers

Flapen Score

Jasmine Rice 10kg against its category

The dotted line is the Grocery average. Past it, Jasmine Rice 10kg is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jasmine Rice 10kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jasmine Rice 10kg 46K times last year and spent an estimated £40K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
6.5%
Market size, estimated
£40Ka year
Top search term
mai thai aaa jasmine rice14K searches a year

02 · Price

A sale here is worth £13.21.

Listings sell for £13.21 on average, from £3.03 to £22.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.21 that is £1K to £3K a year per listing.

Average price
£13.21under the $15 to $100 sweet spot
Price range
£3.03–£22.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #34 within Rice, Pasta & Pulses. It carries 759 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#34in Rice, Pasta & Pulses
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
759per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Jasmine Rice 10kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Mai Thai80%
  • GREEN DRAGON13%
  • Royal Umbrella4%
  • MUAY NATION3%

Search terms

Top Jasmine Rice 10kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mai thai aaa jasmine rice14K/yr
  • jasmine rice 10kg19K/yr
  • mai thai6K/yr
  • thai jasmine rice 10kg4K/yr
  • 10kg jasmine rice3K/yr

Reviews and returns

What reviews say buyers love and hate about Jasmine Rice 10kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.06

Not the best

Very bad quality, avoid

pretty poor

Taste-Overall17%+1.06

Worst rice I had ever cooked & eaten

Different Taste

Quite different taste

Smell11%−0.05

No aroma

No fragrance and no taste

Fragrance and texture lacking a bit

Cooking Instructions9%−0.10

Very starchy & difficult to cook

Upon cooking, the texture is rough, gluey, and entirely unpalatable

Blend/Ratio9%−0.08

Hardly any difference to regular or average Jasmine rice

Love

Taste-Overall29%+1.06

Yummy rice

Good taste

Its the best rice I've ever tasted on the market

Value For Money20%+2.29

Great value

Great price

worth it

Quality-Overall15%−0.06

Must say I was pleasantly surprised that the quality of the ride was better than I expected easily prepared and has an amazing taste its going to be my go to rice for the future Im awarding it a5*+fir seller and product

Good Quality

Great value, and the quality is exactly what youd expect

Cooking Instructions12%−0.10

Cooking performance

Easy to cook

it's perfect for my little rice cooker

Flavor10%+0.59

great taste

jasmine is best

I discovered a great type of rice, lovely smell, great texture, delicious taste

FAQ

Common Jasmine Rice 10kg questions

Answered from the same tracked data.