How competitive is the Jasmine Rice niche on Amazon United Kingdom?

9 brands and 53 sellers compete in Jasmine Rice on Amazon United Kingdom. The top 5 Jasmine Rice products take 69% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Jasmine Rice?

Jasmine Rice buyers on Amazon United Kingdom complain most about Quality-Overall, Taste-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Jasmine Rice niche?

Jasmine Rice sells for £7.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.84–£22.68. The average incumbent carries 567 reviews — the moat a new listing must climb.

Jasmine Rice

soft demand (-9.5% this quarter) — Jasmine Rice doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Jasmine Rice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jasmine Rice is a £300K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.

Jasmine Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.5% over the last 90 days and 14.7% of searches end in a purchase.

£300K

revenue / yr

Units sold / yr50K

Search volume / yr-9.5%270K

Conversion rate14.7%

Avg price£7.55

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 53

Top-5 product click share69%

Open market10%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Jasmine Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mai Thai AAA Jasmine Rice 10 KG

Price: £13.23
Rating: 4.6/5
Reviews: 520
Age: 14y ago

Mai Thai AAA Jasmine Rice (Pack of 1) 5kg

Price: £6.46
Rating: 4.7/5
Reviews: 981
Age: 9y ago

Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine

Price: £6.40
Rating: 4.7/5
Reviews: 343
Age: 11y ago

Mai Thai AAA Jasmine Rice 2 Kg

Price: £3.03
Rating: 4.6/5
Reviews: 520
Age: 1y ago

Green Dragon Thai Fragrant Jasmine Rice 5KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 5KG

Price: £10.81
Rating: 4.5/5
Reviews: 1,391
Age: 14y ago

Newest

by launch date

Dragon Star AAA Jasmine Fragrant Rice | Long Grain and Authentic Rice | Aromatic Flavour | Soft and Fluffy Texture | Perfect for Traditional Recipes | Weight 5kg | Pack of 1

Price: £9.49
Rating: 4.3/5
Reviews: 71
Age: 1y ago

Mai Thai AAA Jasmine Rice 2 Kg

Price: £3.03
Rating: 4.6/5
Reviews: 520
Age: 1y ago

Chiquo AAA Premium Jasmine Fragrant Rice 5kg Vegan & 100% Gluten Free Perfect for Traditional Asian & Afro-Caribbean Recipes

Price: £9.54
Rating: 4.6/5
Reviews: 105
Age: 1y ago

by Amazon Jasmine Rice 1kg

Price: £3.17
Rating: 4.6/5
Reviews: 257
Age: 3y ago

Tilda Microwave Fragrant Jasmine Rice 250g

Price: £1.12
Rating: 4.7/5
Reviews: 477
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Mai Thai47%
GREEN DRAGON27%
by Amazon6%
Morrisons6%
Tilda4%
CHIQUO3%
Open — no brand owns it (3 brands, 7%)

Jasmine Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume270KCVR14.7%Products15Brands9Top 5 Brands90%OOS Rate2.9%Rating4.6★Reviews567Avg BSR#27

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Jasmine Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jasmine rice194K/yr -9.3%12.5% conv.
thai rice22K/yr -15.9%8.7% conv.
jasmine rice 5kg13K/yr +14.8%6.7% conv.
green dragon rice10K/yr +4.2%10.6% conv.
thai jasmine rice10K/yr -23.3%8.0% conv.
jasmin rice6K/yr -3.8%13.2% conv.
rice jasmine5K/yr -12.8%11.2% conv.
aaa rice4K/yr -8.8%6.0% conv.
thai rice jasmine3K/yr -31.2%8.8% conv.
green dragon4K/yr -35.2%2.1% conv.

What reviews say buyers love and hate about Jasmine Rice

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Taste-Overall31%

“Yummy rice”

Value For Money19%

“worth it”

Quality-Overall14%

“It was a good quality rice though”

Cooking Instructions11%

“Cooking performance”

Flavor10%

“great taste”

What buyers complain about

83% of reviews

Quality-Overall17%

“Not the best”

Taste-Overall13%

“Worst rice I had ever cooked & eaten”

Smell8%

“No aroma”

Blend/Ratio7%

“Hardly any difference to regular or average Jasmine rice”

Moist/Dry7%

“dry”

Common Jasmine Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jasmine Rice 46/100 on Amazon United Kingdom — Skip it. The niche generates £300K/yr across 15 tracked products. Search demand moved -9.5% over the last 90 days.