jasmine rice
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Good567.2avg incumbent reviews — the moat a new listing must climb
Market size
Good£300K£300K/yr · 270K searches
Price range
Okay£0.84–£22.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.55avg listing price — sweet spot $15–$100
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jasmine rice is a £300K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jasmine rice market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £302K–£378K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 60%
- Out of stock
- 2.9%
- Avg brand age
- 63 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
53
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Mai Thai47%
- GREEN DRAGON27%
- by Amazon6%
- Morrisons6%
- Tilda4%
- CHIQUO3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top jasmine rice search terms
- jasmine rice194K/yr
- thai rice22K/yr
- jasmine rice 5kg13K/yr
- green dragon rice10K/yr
- thai jasmine rice10K/yr
- jasmin rice6K/yr
- rice jasmine5K/yr
- aaa rice4K/yr
- thai rice jasmine3K/yr
- green dragon4K/yr
Top jasmine rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mai Thai AAA Jasmine Rice 10 KG
Mai Thai£13.234.6★520 rev
Mai Thai AAA Jasmine Rice (Pack of 1) 5kg
Mai Thai£6.464.7★981 rev
Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine
GREEN DRAGON£6.404.7★343 rev
Mai Thai AAA Jasmine Rice 2 Kg
Mai Thai£3.034.6★520 rev
Green Dragon Thai Fragrant Jasmine Rice 5KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 5KG
GREEN DRAGON£10.814.5★1,391 rev
Newest
by launch date
Dragon Star AAA Jasmine Fragrant Rice | Long Grain and Authentic Rice | Aromatic Flavour | Soft and Fluffy Texture | Perfect for Traditional Recipes | Weight 5kg | Pack of 1
Dragon Star£9.4971 rev
Mai Thai AAA Jasmine Rice 2 Kg
Mai Thai£3.03520 rev
Chiquo AAA Premium Jasmine Fragrant Rice 5kg Vegan & 100% Gluten Free Perfect for Traditional Asian & Afro-Caribbean Recipes
CHIQUO£9.54105 rev
by Amazon Jasmine Rice 1kg
by Amazon£3.17257 rev
Tilda Microwave Fragrant Jasmine Rice 250g
Tilda£1.12477 rev
Trending
90-day click momentum
Tilda Fragrant Jasmine Rice 500g
Tilda£2.524.5★
Mai Thai AAA Jasmine Rice 10 KG
Mai Thai£13.234.6★
Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine
GREEN DRAGON£6.404.7★
Tilda Microwave Fragrant Jasmine Rice 250g
Tilda£1.124.7★
Veetee Thai Jasmine Rice 2 x 140g
VEETEE£1.094.7★
What buyers say about jasmine rice
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy rice”
“worth it”
“It was a good quality rice though”
“Cooking performance”
“great taste”
“Beautiful Aroma: The fragrant part of the name is no joke”
“Fragrant Rice”
“which feels reasonable for the convenience”
“Great fresh aroma”
“All good, perfect for everyday meals”
What buyers complain about
“Not the best”
“Worst rice I had ever cooked & eaten”
“No aroma”
“Hardly any difference to regular or average Jasmine rice”
“dry”
“Rice. It didnt test like jasmine rice that test was bad would not buy it again”
“Rice too wet”
“Very starchy & difficult to cook”
“texture lacking a bit”
“No aroma”
Common questions
- Is jasmine rice profitable to sell on Amazon United Kingdom?
- The niche generates £300K/yr across 15 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the jasmine rice niche?
- 9 brands and 53 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in jasmine rice?
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Smell. The return rate is 0.0%.
- When does demand for jasmine rice peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the jasmine rice niche?
- Listings span £0.84–£22.68; the average listing price is £7.55 (sweet spot $15–$100). The average incumbent carries 567 reviews — the moat a new listing must climb.