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Jasmine Rice

Fail

Demand is soft, at -9.5% this quarter, so Jasmine Rice is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£300K/yr270K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
69%top-5 click share · 9 brands · 53 sellers

Flapen Score

Jasmine Rice against its category

The dotted line is the Grocery average. Past it, Jasmine Rice is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jasmine Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jasmine Rice 270K times last year and spent an estimated £300K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
14.7%
Market size, estimated
£300Ka year
Peak month
November1.4× the quietest month
Top search term
jasmine rice194K searches a year

02 · Price

A sale here is worth £7.55.

Listings sell for £7.55 on average, from £0.84 to £22.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £7.55 that is £15K to £19K a year per listing.

Average price
£7.55under the $15 to $100 sweet spot
Price range
£0.84–£22.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #27 within Rice, Pasta & Pulses. It carries 567 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
93%
Out of stock, average day
2.9%
Average rank
#27in Rice, Pasta & Pulses
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
567per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Jasmine Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

53

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Mai Thai47%
  • GREEN DRAGON27%
  • by Amazon6%
  • Morrisons6%
  • Tilda4%
  • CHIQUO3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Jasmine Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Jasmine Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jasmine rice194K/yr
  • thai rice22K/yr
  • jasmine rice 5kg13K/yr
  • green dragon rice10K/yr
  • thai jasmine rice10K/yr
  • jasmin rice6K/yr
  • rice jasmine5K/yr
  • aaa rice4K/yr
  • thai rice jasmine3K/yr
  • green dragon4K/yr

Reviews and returns

What reviews say buyers love and hate about Jasmine Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.02

Not the best

Very bad quality, avoid

pretty poor

Taste-Overall13%+1.02

Worst rice I had ever cooked & eaten

Different Taste

Quite different taste

Smell8%−0.03

No aroma

No fragrance and no taste

Fragrance and texture lacking a bit

Blend/Ratio7%−0.06

Hardly any difference to regular or average Jasmine rice

Moist/Dry7%−0.02

dry

she who must be obeyed says that it's too dry

Love

Taste-Overall31%+1.02

Yummy rice

Amazing taste

The rice taste nice as well

Value For Money19%+1.92

worth it

Good value

Good value for money

Quality-Overall14%−0.02

It was a good quality rice though

Must say I was pleasantly surprised that the quality of the ride was better than I expected easily prepared and has an amazing taste its going to be my go to rice for the future Im awarding it a5*+fir seller and product

Good Quality

Cooking Instructions11%−0.05

Cooking performance

it's perfect for my little rice cooker

Easy to cook

Flavor10%+0.96

great taste

jasmine is best

I discovered a great type of rice, lovely smell, great texture, delicious taste

FAQ

Common Jasmine Rice questions

Answered from the same tracked data.