Jasmine Rice
FailDemand is soft, at -9.5% this quarter, so Jasmine Rice is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £300K/yr270K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 53 sellers
Flapen Score
Jasmine Rice against its category
The dotted line is the Grocery average. Past it, Jasmine Rice is stronger. Inside it, weaker.
Market
The Jasmine Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jasmine Rice 270K times last year and spent an estimated £300K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
14.7% of searches ended in a purchase last week.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £300Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- jasmine rice194K searches a year
02 · Price
A sale here is worth £7.55.
Listings sell for £7.55 on average, from £0.84 to £22.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £7.55 that is £15K to £19K a year per listing.
- Average price
- £7.55under the $15 to $100 sweet spot
- Price range
- £0.84–£22.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #27 within Rice, Pasta & Pulses. It carries 567 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 93%
- Out of stock, average day
- 2.9%
- Average rank
- #27in Rice, Pasta & Pulses
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 567per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Jasmine Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mai Thai AAA Jasmine Rice 10 KG
- Price
- £13.23
- Rating
- 4.6/5
- Reviews
- 520
- Age
- 14y ago

Mai Thai AAA Jasmine Rice (Pack of 1) 5kg
- Price
- £6.46
- Rating
- 4.7/5
- Reviews
- 981
- Age
- 9y ago

Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine
- Price
- £6.40
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 11y ago

Mai Thai AAA Jasmine Rice 2 Kg
- Price
- £3.03
- Rating
- 4.6/5
- Reviews
- 520
- Age
- 1y ago

Green Dragon Thai Fragrant Jasmine Rice 5KG | Thai Hom Mali | AAA | Premium Rice | White Rice | Chinese Ingredients | Chinese Asian Cooking | 5KG
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 1,391
- Age
- 14y ago
Trending
90-day click momentum
Tilda Fragrant Jasmine Rice 500g
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 14y ago

Mai Thai AAA Jasmine Rice 10 KG
- Price
- £13.23
- Rating
- 4.6/5
- Reviews
- 520
- Age
- 14y ago

Green Dragon Thai Fragrant Jasmine Rice 2KG - Thai Hom Mali - AAA Premium White Rice - Ideal for Thai and Asian Cuisine
- Price
- £6.40
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 11y ago

Tilda Microwave Fragrant Jasmine Rice 250g
- Price
- £1.12
- Rating
- 4.7/5
- Reviews
- 477
- Age
- 6y ago

Veetee Thai Jasmine Rice 2 x 140g
- Price
- £1.09
- Rating
- 4.7/5
- Reviews
- 505
- Age
- 7y ago
Newest
by launch date
Dragon Star AAA Jasmine Fragrant Rice | Long Grain and Authentic Rice | Aromatic Flavour | Soft and Fluffy Texture | Perfect for Traditional Recipes | Weight 5kg | Pack of 1
- Price
- £9.49
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 1y ago

Mai Thai AAA Jasmine Rice 2 Kg
- Price
- £3.03
- Rating
- 4.6/5
- Reviews
- 520
- Age
- 1y ago

Chiquo AAA Premium Jasmine Fragrant Rice 5kg Vegan & 100% Gluten Free Perfect for Traditional Asian & Afro-Caribbean Recipes
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 1y ago

by Amazon Jasmine Rice 1kg
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 3y ago

Tilda Microwave Fragrant Jasmine Rice 250g
- Price
- £1.12
- Rating
- 4.7/5
- Reviews
- 477
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
53
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Mai Thai47%
- GREEN DRAGON27%
- by Amazon6%
- Morrisons6%
- Tilda4%
- CHIQUO3%
- Open — no brand owns it (3 brands, 7%)
Demand
Jasmine Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Jasmine Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jasmine rice194K/yr
- thai rice22K/yr
- jasmine rice 5kg13K/yr
- green dragon rice10K/yr
- thai jasmine rice10K/yr
- jasmin rice6K/yr
- rice jasmine5K/yr
- aaa rice4K/yr
- thai rice jasmine3K/yr
- green dragon4K/yr
Reviews and returns
What reviews say buyers love and hate about Jasmine Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the best
Very bad quality, avoid
pretty poor
Worst rice I had ever cooked & eaten
Different Taste
Quite different taste
No aroma
No fragrance and no taste
Fragrance and texture lacking a bit
Hardly any difference to regular or average Jasmine rice
dry
she who must be obeyed says that it's too dry
Love
Yummy rice
Amazing taste
The rice taste nice as well
worth it
Good value
Good value for money
It was a good quality rice though
Must say I was pleasantly surprised that the quality of the ride was better than I expected easily prepared and has an amazing taste its going to be my go to rice for the future Im awarding it a5*+fir seller and product
Good Quality
Cooking performance
it's perfect for my little rice cooker
Easy to cook
great taste
jasmine is best
I discovered a great type of rice, lovely smell, great texture, delicious taste
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jasmine Rice questions
Answered from the same tracked data.









