Japanese Whisky
MaybeReturns run at only 0.6% of orders. But the products selling today already average 4.6★, so Japanese Whisky is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £836K/yr403K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 34 sellers
Flapen Score
Japanese Whisky against its category
The dotted line is the Grocery average. Past it, Japanese Whisky is stronger. Inside it, weaker.
Market
The Japanese Whisky market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Japanese Whisky 403K times last year and spent an estimated £836K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £836K a year.
- Searches, last 12 months
- 403K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £836Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- japanese whisky203K searches a year
02 · Price
A sale here is worth £46.37.
Listings sell for £46.37 on average, from £11.93 to £108.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £46.37 that is £35K to £46K a year per listing.
- Average price
- £46.37inside the $15 to $100 sweet spot
- Price range
- £11.93–£108.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £35K–£46K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #303 within Beer, Wine & Spirits. It carries 1,531 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 94%
- Out of stock, average day
- 1.4%
- Average rank
- #303in Beer, Wine & Spirits
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,531per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Japanese Whisky products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hibiki Japanese Harmony Whisky - Elegant Blend - Floral & Honey Notes - 70 cl 43% ABV
- Price
- £60.21
- Rating
- 4.8/5
- Reviews
- 1,136
- Age
- 12y ago

Nikka from the Barrel Blended Whisky from Japan | 50 cl | 51.4 percent | Iconic Award-Winning Whisky | Gift Box | Perfect for Gifting
- Price
- £31.74
- Rating
- 4.8/5
- Reviews
- 7,253
- Age
- 15y ago

Suntory Japanese Whisky Toki Vibrant Blend of Yamazaki Hakushu & Chita Notes of Green Apple Grapefruit & Vanilla 70 cl 43% ABV
- Price
- £23.04
- Rating
- 4.7/5
- Reviews
- 6,144
- Age
- 10y ago

Suntory Japanese Whisky - Yamazaki Distillers Reserve - Bordeaux Sherry & Mizunara Casks - Cherry Raspberry & White Peach. 70 cl. 43% ABV
- Price
- £59.92
- Rating
- 4.7/5
- Reviews
- 958
- Age
- 12y ago

Suntory Japanese Whisky - Yamazaki 12 Year Old - Japanese Oak Casks - Sweet Ginger Cinnamon Long Finish - 70 cl 43% ABV
- Price
- £108.23
- Rating
- 4.7/5
- Reviews
- 965
- Age
- 15y ago
Trending
90-day click momentum
Fuji Single Malt Japanese Whisky 700ml | 46% ABV | Aged at Mt. Fuji Distillery | Floral & Fruity Profile | Neat or On the Rocks
- Price
- £55.24
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago

Moonlove Whisky Glass Tumbler Japanese Engraved Cup 40th 50th 60th Birthday Gift for Men Whiskey Cocktail Wine Drinking Glasses Gift Set (Cylinder Glass)
- Price
- £11.93
- Rating
- 3.5/5
- Reviews
- 68
- Age
- 5y ago

Suntory Japanese Whisky - Chita Single Grain - Smooth & Silky - Vanilla & Honey - 70 cl 43% ABV
- Price
- £37.58
- Rating
- 4.7/5
- Reviews
- 2,038
- Age
- 9y ago

Suntory Japanese Whisky Toki Vibrant Blend of Yamazaki Hakushu & Chita Notes of Green Apple Grapefruit & Vanilla 70 cl 43% ABV
- Price
- £23.04
- Rating
- 4.7/5
- Reviews
- 6,144
- Age
- 10y ago

Suntory Japanese Whisky - Yamazaki Distillers Reserve - Bordeaux Sherry & Mizunara Casks - Cherry Raspberry & White Peach. 70 cl. 43% ABV
- Price
- £59.92
- Rating
- 4.7/5
- Reviews
- 958
- Age
- 12y ago
Newest
by launch date
Tenjaku Pure Malt Whisky 70cl 43% Award Winning Premium Japanese Whisky Perfect for gifting Whisky lovers
- Price
- £37.39
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago

Fuji Single Malt Japanese Whisky 700ml | 46% ABV | Aged at Mt. Fuji Distillery | Floral & Fruity Profile | Neat or On the Rocks
- Price
- £55.24
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago

Moonlove Whisky Glass Tumbler Japanese Engraved Cup 40th 50th 60th Birthday Gift for Men Whiskey Cocktail Wine Drinking Glasses Gift Set (Cylinder Glass)
- Price
- £11.93
- Rating
- 3.5/5
- Reviews
- 68
- Age
- 5y ago

Tenjaku Japanese Whisky 70cl 40% ABV Gift for Whisky Lovers Expertly Blended Distilled and Aged Entirely in Japan Great Straight or for Cocktails
- Price
- £25.11
- Rating
- 4.6/5
- Reviews
- 1,549
- Age
- 7y ago

Hatozaki Japanese Blended Whisky 70 cl
- Price
- £25.58
- Rating
- 4.6/5
- Reviews
- 684
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
34
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- Hibiki24%
- Suntory21%
- Nikka20%
- Toki.13%
- Tenjaku7%
- Akashi5%
- Open — no brand owns it (5 brands, 10%)
Demand
Japanese Whisky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Japanese Whisky search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- japanese whisky203K/yr
- hibiki japanese whisky35K/yr
- yamazaki whisky22K/yr
- japanese whiskey27K/yr
- hibiki19K/yr
- nikka whisky17K/yr
- nikka from the barrel14K/yr
- yamazaki15K/yr
- whisky japanese9K/yr
- hibiki whisky4K/yr
Reviews and returns
What reviews say buyers love and hate about Japanese Whisky
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive for what it is
I think it is overpriced as I have tried much better whiskey at this price range
Not worth the price
Nice stuff a little harsh for my palate though
If, like me, you miss the discontinued Suntory Old, this is a reasonably similar taste, not so smooth,
One for those who think most whiskies even smell off-putting
Glass isnt as pictured
very thick
Love
The bottle is lovely too
Good whiskey
Lovely Whiskey, smooth taste, lovely bottle design
Very smooth beautiful taste of varied notes
One of the smoothest tasting whiskys I have ever had
Very tasty
Good quality
Product itself is perfect
Great product
Good value
Lovely, good value for Money
good value for a special person
Smooth strong and flavour for days
Additionally there is a strong fruit flavour that I thought was lychees
Nice whiskey good flavour
Return
0.6% Return rate 23% Fixable by listing
Glass isnt as pictured
Expensive for what it is
I think it is overpriced as I have tried much better whiskey at this price range
Not worth the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Japanese Whisky questions
Answered from the same tracked data.









