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Japanese Whisky

Maybe

Returns run at only 0.6% of orders. But the products selling today already average 4.6★, so Japanese Whisky is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£836K/yr403K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
67%top-5 click share · 11 brands · 34 sellers

Flapen Score

Japanese Whisky against its category

The dotted line is the Grocery average. Past it, Japanese Whisky is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Whisky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Japanese Whisky 403K times last year and spent an estimated £836K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £836K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
4.5%
Market size, estimated
£836Ka year
Peak month
December4.4× the quietest month
Top search term
japanese whisky203K searches a year

02 · Price

A sale here is worth £46.37.

Listings sell for £46.37 on average, from £11.93 to £108.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £46.37 that is £35K to £46K a year per listing.

Average price
£46.37inside the $15 to $100 sweet spot
Price range
£11.93–£108.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£35K–£46K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #303 within Beer, Wine & Spirits. It carries 1,531 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
1.4%
Average rank
#303in Beer, Wine & Spirits
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,531per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Japanese Whisky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£84K£167K£251K£334K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

34

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

  • Hibiki24%
  • Suntory21%
  • Nikka20%
  • Toki.13%
  • Tenjaku7%
  • Akashi5%
  • Open — no brand owns it (5 brands, 10%)

Demand

Japanese Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Japanese Whisky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese whisky203K/yr
  • hibiki japanese whisky35K/yr
  • yamazaki whisky22K/yr
  • japanese whiskey27K/yr
  • hibiki19K/yr
  • nikka whisky17K/yr
  • nikka from the barrel14K/yr
  • yamazaki15K/yr
  • whisky japanese9K/yr
  • hibiki whisky4K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Whisky

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.10

Expensive for what it is

I think it is overpriced as I have tried much better whiskey at this price range

Not worth the price

Taste-Overall22%+0.40

Nice stuff a little harsh for my palate though

If, like me, you miss the discontinued Suntory Old, this is a reasonably similar taste, not so smooth,

Smell6%+0.28

One for those who think most whiskies even smell off-putting

Advertised Vs Actual Product6%−0.02

Glass isnt as pictured

Thickness6%−0.02

very thick

Love

Alcohol Flavor22%+1.74

The bottle is lovely too

Good whiskey

Lovely Whiskey, smooth taste, lovely bottle design

Taste-Overall19%+0.40

Very smooth beautiful taste of varied notes

One of the smoothest tasting whiskys I have ever had

Very tasty

Quality-Overall17%+1.27

Good quality

Product itself is perfect

Great product

Value For Money15%−0.10

Good value

Lovely, good value for Money

good value for a special person

Flavor8%+0.55

Smooth strong and flavour for days

Additionally there is a strong fruit flavour that I thought was lychees

Nice whiskey good flavour

Return

0.6% Return rate 23% Fixable by listing

Quality-Overall32%▁▅▁█▃▁
Advertised Vs Actual Product23%▁▆▁▁▃█

Glass isnt as pictured

Material Quality18%▁▁█▁▁▁
Engraving/Paint/Sublimation9%▁▁▁▁█▁
Value For Money9%▁▁▁▁▁█

Expensive for what it is

I think it is overpriced as I have tried much better whiskey at this price range

Not worth the price

FAQ

Common Japanese Whisky questions

Answered from the same tracked data.