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Japanese Sweets

Fail

Demand is soft, at -16.0% this quarter, so Japanese Sweets is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£270K/yr638K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
68%top-5 click share · 11 brands · 11 sellers

Flapen Score

Japanese Sweets against its category

The dotted line is the Grocery average. Past it, Japanese Sweets is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Japanese Sweets 638K times last year and spent an estimated £270K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months
638K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
2.2%
Market size, estimated
£270Ka year
Peak month
December2.9× the quietest month
Top search term
japanese snacks319K searches a year

02 · Price

A sale here is worth £18.94.

Listings sell for £18.94 on average, from £11.10 to £26.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £18.94 that is £9K to £14K a year per listing.

Average price
£18.94inside the $15 to $100 sweet spot
Price range
£11.10–£26.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #265 within Hampers & Gourmet Gifts. It carries 1,212 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
95%
Out of stock, average day
21.3%
Average rank
#265in Hampers & Gourmet Gifts
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,212per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Japanese Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

9%

  • SUSHICANDY The Sweet taste of Japan40%
  • Sakura Box21%
  • OTSUMAMI TOKYO18%
  • Turkish Munchies by Muekzoin5%
  • SHOGUN CANDY4%
  • NINJAZ TREATZ3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Japanese Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Japanese Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese snacks319K/yr
  • japanese sweets78K/yr
  • asian snacks37K/yr
  • japanese snack box33K/yr
  • international snack box20K/yr
  • japanese candy23K/yr
  • japanese kitkats18K/yr
  • chinese sweets13K/yr
  • snacks from around the world9K/yr
  • snack box from around the world12K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.33

Bag is tiny

The bars are also very small

These are tiny

Value For Money21%−0.12

Overpriced

Quite expensive overall

not worth it

Advertised Vs Actual Product8%−0.06

Not what is pictured or expected

False advertisement

misleading

Taste-Overall5%+0.85

the chocolate ones were the worst ones

didnt taste great

however the taste of sakura is not exact

Quality-Overall3%+0.63

Not what expected look like some cheap stuff all just wafer biscuits

Poor quality cheap snacks

Love

Taste-Overall21%+0.85

A fun treat

Nice variety and interesting snacks

Absolutely delicious

Gifting Purpose21%+2.00

Cool gift

Perfect Gift

perfect for gifting

Flavor14%+0.54

The flavours are very unique

Fantastic selection of flavours

Lovely flavours

Quality-Overall10%+0.63

the quality seems consistent

High quality

Good variety

Size-Overall6%−0.33

Amazing size

theres a variety to fit anyone

Good size for the price

FAQ

Common Japanese Sweets questions

Answered from the same tracked data.