Japanese Sweets
FailDemand is soft, at -16.0% this quarter, so Japanese Sweets is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £270K/yr638K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 11 sellers
Flapen Score
Japanese Sweets against its category
The dotted line is the Grocery average. Past it, Japanese Sweets is stronger. Inside it, weaker.
Market
The Japanese Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Japanese Sweets 638K times last year and spent an estimated £270K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.
- Searches, last 12 months
- 638K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £270Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- japanese snacks319K searches a year
02 · Price
A sale here is worth £18.94.
Listings sell for £18.94 on average, from £11.10 to £26.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £18.94 that is £9K to £14K a year per listing.
- Average price
- £18.94inside the $15 to $100 sweet spot
- Price range
- £11.10–£26.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #265 within Hampers & Gourmet Gifts. It carries 1,212 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 95%
- Out of stock, average day
- 21.3%
- Average rank
- #265in Hampers & Gourmet Gifts
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,212per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Japanese Sweets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Otsumami Tokyo 30pcs Japanese Snacks Dagashi Selection Bag - Authentic Retro Japan Hamper - Curated Assortment of Rice Crackers Fruit Chews & Savoury Sticks - Unique Cultural Gift Experience
- Price
- £18.79
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 8mo ago

40 Japanese Candy Sweets Assortment February Set Snack kitkat popin Cookin Japanese Food Great Gift
- Price
- £22.97
- Rating
- 4.4/5
- Reviews
- 2,829
- Age
- 9y ago

Japanese Snacks & Candy Box w/English Pamphlet 20 Pieces Dagashi Sweets Snacks Candy Gum
- Price
- £16.09
- Rating
- 4.4/5
- Reviews
- 2,581
- Age
- 8y ago

Japanese snack assortment bag Japanese candy and Japanese sweets
- Price
- £12.69
- Rating
- 4.1/5
- Reviews
- 2,326
- Age
- 9y ago

Japanese Kit Kat & Tirol 30 pc selection DIFFERENT FLAVORS assortment
- Price
- £20.99
- Rating
- 3.7/5
- Reviews
- 1,006
- Age
- 10y ago
Trending
90-day click momentum
20 Japanese KitKat Chocolate Bar Variety Pack Multiple Flavours
- Price
- £15.16
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 3mo ago

30 Japanese Snacks & Candy Box Dagashi Sweets Chips Gum included in the Box an English Pamphlet
- Price
- £16.65
- Rating
- 3.9/5
- Reviews
- 269
- Age
- 3y ago

Otsumami Tokyo 30pcs Japanese Snacks Dagashi Selection Bag - Authentic Retro Japan Hamper - Curated Assortment of Rice Crackers Fruit Chews & Savoury Sticks - Unique Cultural Gift Experience
- Price
- £18.79
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 8mo ago

International Food Hamper | Premium Exotic Foreign Foods | Unique Hampers & Gourmet Gift for Men and Women | American Alike Retro Turkish Foods | Full-Size + Bonus Snacks
- Price
- £19.62
- Rating
- 4.3/5
- Reviews
- 4,907
- Age
- 5y ago

SHOGUN CANDY 40 Pcs Japanese Snacks and Japanese Candy Popin Cookin Snack Boxes Kawaii Dagashi Box (SHOGUN(Gluten free)
- Price
- £22.71
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Newest
by launch date
20 Japanese KitKat Chocolate Bar Variety Pack Multiple Flavours
- Price
- £15.16
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 3mo ago

Otsumami Tokyo 30pcs Japanese Snacks Dagashi Selection Bag - Authentic Retro Japan Hamper - Curated Assortment of Rice Crackers Fruit Chews & Savoury Sticks - Unique Cultural Gift Experience
- Price
- £18.79
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 8mo ago

Pocky Variety Pack (Japanese Snack Pocky Chocolate Biscuit Sticks Set of 10 Flavor Variety Pack (Pack of 10) Gift with Planet Allstars Packaging)
- Price
- £25.52
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 8mo ago

Premium Japanese Assorted Snack Pack 15 Pieces Variety
- Price
- £12.45
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 11mo ago

15pcs Mystery Japanese Snack and Dagashi Box. 2 Umaibo + Triol Japanese Chocolate + Japanese Sweets & Snacks. Perfect Anime Gift Snack Gift
- Price
- £14.10
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
11
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
9%
- SUSHICANDY The Sweet taste of Japan40%
- Sakura Box21%
- OTSUMAMI TOKYO18%
- Turkish Munchies by Muekzoin5%
- SHOGUN CANDY4%
- NINJAZ TREATZ3%
- Open — no brand owns it (5 brands, 9%)
Demand
Japanese Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Japanese Sweets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- japanese snacks319K/yr
- japanese sweets78K/yr
- asian snacks37K/yr
- japanese snack box33K/yr
- international snack box20K/yr
- japanese candy23K/yr
- japanese kitkats18K/yr
- chinese sweets13K/yr
- snacks from around the world9K/yr
- snack box from around the world12K/yr
Reviews and returns
What reviews say buyers love and hate about Japanese Sweets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bag is tiny
The bars are also very small
These are tiny
Overpriced
Quite expensive overall
not worth it
Not what is pictured or expected
False advertisement
misleading
the chocolate ones were the worst ones
didnt taste great
however the taste of sakura is not exact
Not what expected look like some cheap stuff all just wafer biscuits
Poor quality cheap snacks
Love
A fun treat
Nice variety and interesting snacks
Absolutely delicious
Cool gift
Perfect Gift
perfect for gifting
The flavours are very unique
Fantastic selection of flavours
Lovely flavours
the quality seems consistent
High quality
Good variety
Amazing size
theres a variety to fit anyone
Good size for the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Japanese Sweets questions
Answered from the same tracked data.









