Japanese Rice

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.

Searches, last 12 months

128K

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

9.7%

Market size, estimated

£206Ka year

Peak month

October1.8× the quietest month

Top search term

japanese rice91K searches a year

Listings sell for £16.58 on average, from £1.49 to £47.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £16.58 that is £4K to £8K a year per listing.

Average price

£16.58inside the $15 to $100 sweet spot

Price range

£1.49–£47.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #28 within Rice, Pasta & Pulses. It carries 794 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

95%

Out of stock, average day

3.9%

Average rank

#28in Rice, Pasta & Pulses

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

794per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months