Japanese Rice
Japanese Rice shows low returns (0.1%), but soft demand (-14.4% this quarter) keeps it on the watch list.
Flapen Score
Is Japanese Rice profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Japanese Rice is a £206K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.
Japanese Rice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.4% over the last 90 days and 9.7% of searches end in a purchase.
£206K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Japanese Rice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yutaka - Standard Koshi Yutaka Rice 5kg - Japanese-Style Short-Grain Rice - Soft Slightly Sticky Texture - Ideal for Sushi Donburi Bento & Authentic Japanese Meals
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 1y ago
Toyama Koshihikari Japanese Rice 5kg
- Price
- £25.15
- Rating
- 4.6/5
- Reviews
- 432
- Age
- 11y ago
Yutaka Koshi Rice 5kg | Premium Grade Japanese Short Grain Rice | Authentic Japanese Rice Round Grain | Perfect for sushi rice sticky rice and everyday Asian cooking
- Price
- £13.89
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 6y ago
YUMENISHIKI Short Grain Rice 5 kg
- Price
- £21.34
- Rating
- 4.6/5
- Reviews
- 591
- Age
- 16y ago
Emma Basic - Koshi Haruki Sushi Rice 5kg | Superior Grade | Gluten Free | Sticky | Perfect for sushi rice and everyday Asian cooking
- Price
- £12.59
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 1y ago
Trending
90-day click momentum
Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
Aksoy Premium Sushi Rice 5KG | Authentic Japanese-Style Short Grain Rice | Perfect Texture for Sushi & Asian Dishes | Non-GMO Soft & Sticky | Ideal for Rolls Nigiri Onigiri (Pack may vary)
- Price
- £5.61
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 5y ago
Nishiki Premium Grade Rice (Medium Grain) 5kg
- Price
- £16.61
- Rating
- 4.0/5
- Reviews
- 185
- Age
- 5y ago
Yutaka - Standard Koshi Yutaka Rice 5kg - Japanese-Style Short-Grain Rice - Soft Slightly Sticky Texture - Ideal for Sushi Donburi Bento & Authentic Japanese Meals
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 1y ago
Hokkaido Nanatsuboshi Rice 10kg | Premium Japanese Short Grain Rice | Soft Fluffy Texture with Natural Sweetness | Ideal for Sushi Rice Bowls & Everyday Meals
- Price
- £47.60
- Rating
- 4.2/5
- Reviews
- 1,078
- Age
- 11mo ago
Newest
by launch dateEmma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago
Hokkaido Nanatsuboshi Rice 10kg | Premium Japanese Short Grain Rice | Soft Fluffy Texture with Natural Sweetness | Ideal for Sushi Rice Bowls & Everyday Meals
- Price
- £47.60
- Rating
- 4.2/5
- Reviews
- 1,078
- Age
- 11mo ago
Yutaka - Standard Koshi Yutaka Rice 5kg - Japanese-Style Short-Grain Rice - Soft Slightly Sticky Texture - Ideal for Sushi Donburi Bento & Authentic Japanese Meals
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 1y ago
Emma Basic - Koshi Haruki Sushi Rice 5kg | Superior Grade | Gluten Free | Sticky | Perfect for sushi rice and everyday Asian cooking
- Price
- £12.59
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 1y ago
Ubara Japanese Rice 5kg | Premium Short Grain Rice from Ibaraki Japan
- Price
- £17.65
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
18%
- Yutaka34%
- 神明17%
- Emma Basic13%
- Yume Nishiki8%
- あかふじ6%
- Hyakushoichiba Co4%
Japanese Rice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top Japanese Rice search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- japanese rice91K/yr
- short grain rice21K/yr
- koshihikari rice6K/yr
- japanese short grain rice3K/yr
- rice japanese3K/yr
- japonica rice2K/yr
What reviews say buyers love and hate about Japanese Rice
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Fantastic creamy rice”
“Good quality”
“GREAT PRICE”
“Easy to cook following the simple instructions”
“It was the best pudding rice ever”
What buyers complain about
74% of reviews“really bad taste”
“Disappointing quality”
“expensive”
“This bag is massive”
“False Advertising”
Common Japanese Rice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
