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Japanese Gin

Fail

The top 5 brands take 97% of clicks, so Japanese Gin is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£92K/yr41K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
87%top-5 click share · 7 brands · 55 sellers

Flapen Score

Japanese Gin against its category

The dotted line is the Grocery average. Past it, Japanese Gin is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Gin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Japanese Gin 41K times last year and spent an estimated £92K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
9.9%
Market size, estimated
£92Ka year
Peak month
December5.0× the quietest month
Top search term
japanese gin28K searches a year

02 · Price

A sale here is worth £22.69.

Listings sell for £22.69 on average, from £13.10 to £37.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £22.69 that is £6K to £11K a year per listing.

Average price
£22.69inside the $15 to $100 sweet spot
Price range
£13.10–£37.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Beer, Wine & Spirits. It carries 3,120 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#126in Beer, Wine & Spirits
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,120per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Japanese Gin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

55

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • UKIYO67%
  • ROKU23%
  • Ki No Bi3%
  • Padwa Lifestyle2%
  • Whitley Neill2%
  • Etsu2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Japanese Gin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Japanese Gin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese gin28K/yr
  • ukiyo gin9K/yr
  • ukiyo4K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Gin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.06

tastes like an incredibly cheap house vodka

Horrible taste

Tastes like a cheap house vodka

Advertised Vs Actual Product10%−0.01

Annoying that I chose this particular gin because its advertised

This should not be advertised as being in a gift box as it doesnt come in one

it didn't come with the gift box pictured

Leak-Proof7%

3 stars cause the bottle was leaking from the sealed cap upon delivery

Gifting Purpose7%−0.02

No gift box

Don't come with gift box

Smell7%+0.13

Smells like sake :

Love

Alcohol Flavor33%+2.76

Nice smooth drink

nice drink

For cocktails or if you like sweet liquors, neat

Taste-Overall16%−0.06

Delicious

still tastes elegant every time

We absolutely loved the taste, so refreshing

Gifting Purpose14%−0.02

Perfect for a gift

Great gift

A treat for you and perfect gift

Value For Money14%+0.81

Good priced and lovely bottle

Great value

Great price

Flavor5%+0.45

Great flavours

Good product smooth nice flavour

The flavour is just beautiful: delicate, slightly floral, with that subtle citrus taste

Return

0.4% Return rate 50% Fixable by listing

Add-Ons/Attachments50%▁▁▁▁█▁
Size-Overall50%▁▁▁▁█▁

FAQ

Common Japanese Gin questions

Answered from the same tracked data.