japanese gin
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£22.69avg listing price — sweet spot $15–$100
Price range
Great£13.10–£37.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,119.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 41K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, japanese gin is a £92K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
japanese gin market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £68K–£91K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
55
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
2%
- UKIYO67%
- ROKU23%
- Ki No Bi3%
- Padwa Lifestyle2%
- Whitley Neill2%
- Etsu2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Top japanese gin search terms
- japanese gin28K/yr
- ukiyo gin9K/yr
- ukiyo4K/yr
Top japanese gin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UKIYO Blossom | Japanese | Craft | Gin | Floral | Cherry Blossom Yuzu and Sakura | Distilled with 5 native Japanese botanicals | 40% ABV | 70 cl
UKIYO£21.494.7★568 rev
UKIYO Tokyo Dry | Japanese | Craft | Gin | Classic | Yuzu Milan and Sakura | Distilled with 5 native Japanese botanicals | 40 Percent ABV | 70 cl
UKIYO£20.044.7★275 rev
ROKU Japanese Craft Gin 70cl
ROKU£20.664.8★14,698 rev
UKIYO Yuzu | Japanese | Craft | Gin | Citrus | Yuzu Juniper & Coriander | Distilled with 5 native Japanese botanicals | 40% ABV | 70 cl
UKIYO£21.714.7★272 rev
Roku Japanese Craft Gin - Sakura Bloom Edition - 700ml
ROKU£20.984.8★14,698 rev
Newest
by launch dateRoku Japanese Craft Gin - Sakura Bloom Edition - 700ml
ROKU£20.9814,698 rev
Tenjaku Craft Gin 70cl 37.5% ABV Award Winning Premium Japanese Gin great for gifting Gin lovers
Tenjaku£21.3195 rev
Whitley Neill | Limited Edition Karen Millen | Japanese Yuzu & White Strawberry Gin | 70cl
Whitley Neill£16.84237 rev
UKIYO Tokyo Dry | Japanese | Craft | Gin | Classic | Yuzu Milan and Sakura | Distilled with 5 native Japanese botanicals | 40 Percent ABV | 70 cl
UKIYO£20.04275 rev
Padwa Lifestyle Camera Strap - 2 Wide with Cowhide Head Vintage Ukiyo E Style Auspicious Cloud Pure Cotton Camera Shoulder Straps Personalized Adjustable Camera Neck Strap for all DSLR/SLR Cameras
Padwa Lifestyle£13.101,667 rev
Trending
90-day click momentumPadwa Lifestyle Camera Strap - 2 Wide with Cowhide Head Vintage Ukiyo E Style Auspicious Cloud Pure Cotton Camera Shoulder Straps Personalized Adjustable Camera Neck Strap for all DSLR/SLR Cameras
Padwa Lifestyle£13.104.7★
UKIYO Tokyo Dry | Japanese | Craft | Gin | Classic | Yuzu Milan and Sakura | Distilled with 5 native Japanese botanicals | 40 Percent ABV | 70 cl
UKIYO£20.044.7★
UKIYO Blossom | Japanese | Craft | Gin | Floral | Cherry Blossom Yuzu and Sakura | Distilled with 5 native Japanese botanicals | 40% ABV | 70 cl
UKIYO£21.494.7★
Roku Japanese Craft Gin - Sakura Bloom Edition - 700ml
ROKU£20.984.8★
ROKU Japanese Craft Gin 70cl
ROKU£20.664.8★
What buyers say about japanese gin
What buyers praise and complain about, mined from review topics.What buyers love
“Nice smooth drink”
“Delicious”
“Perfect for a gift”
“Good priced and lovely bottle”
“Great flavours”
“Its so well made,delicate and smooth,well filtered and being from rice,its gluten free”
“Refreshing”
“exactly what i wanted”
“Very botanical”
“I bought it for its great design too”
What buyers complain about
“tastes like an incredibly cheap house vodka”
“Annoying that I chose this particular gin because its advertised”
“3 stars cause the bottle was leaking from the sealed cap upon delivery”
“No gift box”
“Smells like sake :”
“There are better, cheaper options”
“not unusually sweet”
“not the best”
“flavour is very unbalanced”
Top return reasons
Common questions
- Is japanese gin profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 11 tracked products. 90-day search growth is +7.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the japanese gin niche?
- 7 brands and 55 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in japanese gin?
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Leak-Proof. The return rate is 0.4%.
- When does demand for japanese gin peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the japanese gin niche?
- Listings span £13.10–£37.34; the average listing price is £22.69 (sweet spot $15–$100). The average incumbent carries 3,120 reviews — the moat a new listing must climb.