Skip to content

Japanese Gin

brand-locked demand (top 5 brands take 97% of clicks) — Japanese Gin doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 23Growth 34Conversion 87Competition 11Returns 98Price range 89Avg price 94Brand share 8Review moat 34Quality gap 19
This niche Category average

Is Japanese Gin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Japanese Gin is a £92K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Japanese Gin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.0% over the last 90 days and 9.9% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr4K
Search volume / yr+7.0%41K
Conversion rate9.9%
Avg price£22.69

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 55
Top-5 product click share87%
Open market3%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews3,120

Top Japanese Gin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£18K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

55

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • UKIYO67%
  • ROKU23%
  • Ki No Bi3%
  • Padwa Lifestyle2%
  • Whitley Neill2%
  • Etsu2%
  • Open — no brand owns it (1 brand, 2%)

Japanese Gin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR9.9%Products11Brands7Top 5 Brands97%OOS Rate0.0%Rating4.7★Reviews3,120Avg BSR#126
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Top Japanese Gin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • japanese gin28K/yr
  • ukiyo gin9K/yr
  • ukiyo4K/yr

What reviews say buyers love and hate about Japanese Gin

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Alcohol Flavor33%

Nice smooth drink

Taste-Overall16%

Delicious

Gifting Purpose14%

Perfect for a gift

Value For Money14%

Good priced and lovely bottle

Flavor5%

Great flavours

What buyers complain about

75% of reviews
Taste-Overall30%

tastes like an incredibly cheap house vodka

Advertised Vs Actual Product10%

Annoying that I chose this particular gin because its advertised

Leak-Proof7%

3 stars cause the bottle was leaking from the sealed cap upon delivery

Gifting Purpose7%

No gift box

Smell7%

Smells like sake :

Japanese Gin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Add-Ons/Attachments
50%
2Size-Overall
50%

Common Japanese Gin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Japanese Gin 42/100 on Amazon United Kingdom — Skip it. The niche generates £92K/yr across 11 tracked products. Search demand moved +7.0% over the last 90 days.
Search demand for Japanese Gin on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.0× the quietest.