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Japanese

Fail

The top 5 brands take 100% of clicks, so Japanese is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£408K/yr852K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
86%top-5 click share · 4 brands · 32 sellers

Flapen Score

Japanese against its category

The dotted line is the Grocery average. Past it, Japanese is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Japanese 852K times last year and spent an estimated £408K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £408K a year.

Searches, last 12 months
852K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
5.1%
Market size, estimated
£408Ka year
Peak month
December5.0× the quietest month
Top search term
japanese289K searches a year

02 · Price

A sale here is worth £9.42.

Listings sell for £9.42 on average, from £3.63 to £16.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £9.42 that is £14K to £19K a year per listing.

Average price
£9.42under the $15 to $100 sweet spot
Price range
£3.63–£16.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #247 within Condiments & Sauces. It carries 1,933 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#247in Condiments & Sauces
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,933per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Japanese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£61K£122K£183K£245K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Kewpie87%
  • London Grocery6%
  • Sock Affairs5%
  • SUSHICANDY The Sweet taste of Japan2%
  • Open — no brand owns it (0%)

Demand

Japanese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Japanese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese289K/yr
  • kewpie mayo130K/yr
  • japanese gifts254K/yr
  • japanese food70K/yr
  • kewpie27K/yr
  • kewpie mayonnaise15K/yr
  • japanese mayonnaise16K/yr
  • japanese gifts for men31K/yr
  • japanese mayo8K/yr
  • japan gifts11K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%+0.26

Just wish it was a bit cheaper

Bit pricey

Its expensive here in the UK

Taste-Overall15%+2.83

Tastes like salad cream

Tastes rank

there was a strong overwhelming taste of FISH

Size-Overall12%−0.17

Tiny box

Tiny

Bag is tiny

Salt Content7%−0.05

It is saltier

It was way too salty and acidic

It's literally just salty salad cream made with more oil

Thickness5%−0.03

It's much thicker

This is a lot thinner in consistency. but is half the price

Love

Taste-Overall46%+2.83

Fantastic taste

Sensational taste

rich taste

Flavor12%+0.47

this has depths of flavour

Rich and full of flavour

has a much stronger flavour

Value For Money10%+0.26

Worth, every penny

Worth the money

Good value

Gifting Purpose4%+0.32

A unique gift

leaflet accompanying the snacks was nice so still made a decent gift

Nice and unusual gift

Quality-Overall3%0.00

the high-quality ingredients

Great quality

It's a good product

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

FAQ

Common Japanese questions

Answered from the same tracked data.