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Jamon Iberico

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Jamon Iberico is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£147K/yr39K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
49%top-5 click share · 8 brands · 10 sellers

Flapen Score

Jamon Iberico against its category

The dotted line is the Grocery average. Past it, Jamon Iberico is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jamon Iberico market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jamon Iberico 39K times last year and spent an estimated £147K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
4.3%
Market size, estimated
£147Ka year
Peak month
December9.4× the quietest month
Top search term
jamon iberico18K searches a year

02 · Price

A sale here is worth £86.67.

Listings sell for £86.67 on average, from £5.65 to £529.00. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £86.67 that is £0 to £9K a year per listing.

Average price
£86.67inside the $15 to $100 sweet spot
Price range
£5.65–£529.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #39 within Fresh & Chilled. It carries 162 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
74%
Out of stock, average day
32.6%
Average rank
#39in Fresh & Chilled
Average rating
3.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Jamon Iberico products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

2%

  • THE BLACK HOOF49%
  • Alises30%
  • JAMONNATURAL7%
  • Senorio de Montanera5%
  • Generic4%
  • C&G2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Jamon Iberico search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Jamon Iberico search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jamon iberico18K/yr
  • iberico ham14K/yr
  • iberico3K/yr
  • iberico ham leg5K/yr

Reviews and returns

What reviews say buyers love and hate about Jamon Iberico

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry17%−0.52

Too dry for my taste

Too dry to eat

Very dry and hard

Value For Money15%−0.16

expensive for what it is

Waste of £90

Probably why the price drop

Quality-Overall13%+2.41

knife isnt the best

quality a bit expensive

Not deserved any stars very poor quality wasted of money

Hard Feel12%−0.36

Tough

The hams its very dry and hard

was very difficult to carve

Taste-Overall11%+1.26

It doesn't taste good

not a great taste

Love

Quality-Overall32%+2.41

This Serrano ham was very good quality I normally

Excellent quality

Great product

Taste-Overall25%+1.26

Excellent ham

Good taste

Delicious

Value For Money12%−0.16

Excellent value for money

Good value for money a bit salty

didn't come across as cheap

Flavor7%+0.21

Flavour ok,

fine tasting typical Spanish

Soft Feel5%

10stars trust me very soft

FAQ

Common Jamon Iberico questions

Answered from the same tracked data.