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Jamon Iberico

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Jamon Iberico is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£147K/yr39K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
49%top-5 click share · 8 brands · 10 sellers

Flapen Score

Jamon Iberico against its category

The dotted line is the Grocery average. Past it, Jamon Iberico is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jamon Iberico market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jamon Iberico 39K times last year and spent an estimated £147K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
4.3%
Market size, estimated
£147Ka year
Peak month
December9.4× the quietest month
Top search term
jamon iberico18K searches a year

02 · Price

A sale here is worth £86.67.

Listings sell for £86.67 on average, from £5.65 to £529.00. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £86.67 that is £0 to £9K a year per listing.

Average price
£86.67inside the $15 to $100 sweet spot
Price range
£5.65–£529.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #39 within Fresh & Chilled. It carries 162 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
74%
Out of stock, average day
32.6%
Average rank
#39in Fresh & Chilled
Average rating
3.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
27

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Jamon Iberico products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

10

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 92%

Open market

2%

  • THE BLACK HOOF49%
  • Alises30%
  • JAMONNATURAL7%
  • Senorio de Montanera5%
  • Generic4%
  • C&G2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Jamon Iberico search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Jamon Iberico search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jamon iberico18K/yr
  • iberico ham14K/yr
  • iberico3K/yr
  • iberico ham leg5K/yr

Reviews and returns

What reviews say buyers love and hate about Jamon Iberico

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too dry for my taste”
A buyer, on “Moist/Dry”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Jamon Iberico questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data