Jamon Iberico
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Jamon Iberico is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £147K/yr39K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 49%top-5 click share · 8 brands · 10 sellers
Flapen Score
Jamon Iberico against its category
The dotted line is the Grocery average. Past it, Jamon Iberico is stronger. Inside it, weaker.
Market
The Jamon Iberico market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jamon Iberico 39K times last year and spent an estimated £147K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £147Ka year
- Peak month
- December9.4× the quietest month
- Top search term
- jamon iberico18K searches a year
02 · Price
A sale here is worth £86.67.
Listings sell for £86.67 on average, from £5.65 to £529.00. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £86.67 that is £0 to £9K a year per listing.
- Average price
- £86.67inside the $15 to $100 sweet spot
- Price range
- £5.65–£529.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #39 within Fresh & Chilled. It carries 162 reviews at 3.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 74%
- Out of stock, average day
- 32.6%
- Average rank
- #39in Fresh & Chilled
- Average rating
- 3.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 162per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Jamon Iberico products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
100% Iberian Acorn-fed Ham Shoulder - 100g Ham Slices - Pata Negra - Vacuum packed - Paleta 100% Iberica de Bellota
- Price
- £15.41
- Rating
- 4.2/5
- Reviews
- 298
- Age
- 2y ago

Spanish Iberico Ham Shoulder (Paleta Iberica) by The Black Hoof
- Price
- £108.27
- Rating
- 3.5/5
- Reviews
- 272
- Age
- 7y ago

Spanish Boneless Iberico Ham Cebo Leg by The Black Hoof
- Price
- £45.95
- Rating
- 3.0/5
- Reviews
- 155
- Age
- 2y ago

100% Iberian Acorn-fed Ham - Hand Cut Slices 100g - Iberico Ham Pata Negra - Vacuum packed - 100% Jamon Iberico de Bellota
- Price
- £16.43
- Rating
- 4.2/5
- Reviews
- 298
- Age
- 2y ago

4-4.5 Kg Iberico Ham Shoulder Pata Negra 100% Natural - from Free Range Iberico Pigs raised in Dehesas - Spanish Jamon Iberico Pata Negra - Paleta Iberica de Cebo de Campo
- Price
- £122.95
- Rating
- 3.2/5
- Reviews
- 184
- Age
- 7y ago
Trending
90-day click momentum
Spanish Boneless Iberico Ham Cebo Leg by The Black Hoof
- Price
- £57.41
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago

Spanish Serrano Ham (Duroc) Great Reserve Matured for +24 Months - Hand Cut Slices 100g - Duroc Ham Serrano - Vacuum packed - Jamon Serrano Gran Reserva
- Price
- £7.07
- Rating
- 4.2/5
- Reviews
- 298
- Age
- 2y ago

Spanish Serrano Ham Shoulder with Stand and Knife by The Black Hoof
- Price
- £87.11
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 9mo ago

Spanish Iberico Ham Shoulder with Stand and Knife by The Black Hoof
- Price
- £134.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Senorio de Montanera Senorio Iberico Bellota Lomo Slices 100g
- Price
- £13.04
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 7y ago
Newest
by launch date
Spanish Boneless Iberico Ham Cebo Leg by The Black Hoof
- Price
- £57.41
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago

7.5-8.5 Kg 100% Iberico Ham Bellota - from Iberico Pigs Fed with Acorns and 100% Natural Curation Process - Spanish Jamon Pata Negra - Jamon 100% Iberico Bellota
- Price
- £529.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Spanish Iberico Ham Shoulder with Stand and Knife by The Black Hoof
- Price
- £134.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

4-4.5 Kg Iberico Ham Shoulder Pata Negra 100% Natural with Stand Made in Spain - from Free Range Iberico Pigs raised in Dehesas - Jamon Iberico Pata Negra - Paleta Iberica de Cebo de Campo
- Price
- £132.28
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 8mo ago

Spanish Serrano Ham Shoulder with Stand and Knife by The Black Hoof
- Price
- £87.11
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
10
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
2%
- THE BLACK HOOF49%
- Alises30%
- JAMONNATURAL7%
- Senorio de Montanera5%
- Generic4%
- C&G2%
- Open — no brand owns it (2 brands, 2%)
Demand
Jamon Iberico search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Search terms
Top Jamon Iberico search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jamon iberico18K/yr
- iberico ham14K/yr
- iberico3K/yr
- iberico ham leg5K/yr
Reviews and returns
What reviews say buyers love and hate about Jamon Iberico
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too dry for my taste
Too dry to eat
Very dry and hard
expensive for what it is
Waste of £90
Probably why the price drop
knife isnt the best
quality a bit expensive
Not deserved any stars very poor quality wasted of money
Tough
The hams its very dry and hard
was very difficult to carve
It doesn't taste good
not a great taste
Love
This Serrano ham was very good quality I normally
Excellent quality
Great product
Excellent ham
Good taste
Delicious
Excellent value for money
Good value for money a bit salty
didn't come across as cheap
Flavour ok,
fine tasting typical Spanish
10stars trust me very soft
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jamon Iberico questions
Answered from the same tracked data.









