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Jam Sugar

Fail

The top 5 products take 93% of clicks, so Jam Sugar is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£47K/yr59K searches / yr
90-day growth
+148.6%search demand this quarter
Competition
93%top-5 click share · 6 brands · 16 sellers

Flapen Score

Jam Sugar against its category

The dotted line is the Grocery average. Past it, Jam Sugar is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jam Sugar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jam Sugar 59K times last year and spent an estimated £47K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +148.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+148.6%
Conversion, latest week
8.0%
Market size, estimated
£47Ka year
Peak month
August11.7× the quietest month
Top search term
jam sugar34K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £3.16 to £18.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.88 that is £2K to £5K a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£3.16–£18.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #104 within Baking Supplies. It carries 72 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
43%
Out of stock, average day
2.0%
Average rank
#104in Baking Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
72per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Jam Sugar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

16

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Tate & Lyle60%
  • Silver Spoon14%
  • Silver12%
  • Whitworths7%
  • Brightdale4%
  • Universal Product Solutions3%
  • Open — no brand owns it (0%)

Demand

Jam Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 11.7×

Search terms

Top Jam Sugar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jam sugar34K/yr
  • jam sugar with pectin 2kg9K/yr
  • jam sugar with pectin 1kg6K/yr
  • preserving sugar7K/yr
  • jam sugar for making jam2K/yr

Reviews and returns

What reviews say buyers love and hate about Jam Sugar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.19

Average value, product is expensive everywhere

Smell50%−0.19

Cant be used as smells of laundry detergent

Love

Artificial Sweeteners50%+2.72

good quality sugar

Reliable sugar for jam making when you need a bit of an extra pectin boost

Ease Of Use25%+1.09

Raspberry jam made easy

Advertised Vs Actual Product25%+1.09

Exactly what I ordered

FAQ

Common Jam Sugar questions

Answered from the same tracked data.