How competitive is the Jam Portions niche on Amazon United Kingdom?

13 brands and 47 sellers compete in Jam Portions on Amazon United Kingdom. The top 5 Jam Portions products take 48% of clicks and its top 5 brands hold 72% of demand.

What does it cost to enter the Jam Portions niche?

Jam Portions sells for £12.32 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.00–£24.59. The average incumbent carries 295 reviews — the moat a new listing must climb.

Jam Portions

Jam Portions shows low returns (0.0%), but a small market ($69K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Jam Portions profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jam Portions is a £69K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.

Jam Portions: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.6% over the last 90 days and 8.6% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr6K

Search volume / yr-0.6%65K

Conversion rate8.6%

Avg price£12.32

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers13 · 47

Top-5 product click share48%

Open market28%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Top Jam Portions products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hartleys Jams Individual Portions Assorted Flavours - 20 g 20

Price: £6.65
Rating: 4.7/5
Reviews: 1,319
Age: 11y ago

Country Range Assorted Jam Portions - 1x100x20g

Price: £14.53
Rating: 4.8/5
Reviews: 764
Age: 7y ago

Strawberry Jam Portions - 32 Portions x 20g - Individual portions fresh and easy to open (Pack of 32) By Shop4Choice

Price: £8.65
Rating: 4.7/5
Reviews: 62
Age: 1y ago

Hartleys Assorted Jam Individual Portions - 20g (Pack of 40)

Price: £9.28
Rating: 4.6/5
Reviews: 254
Age: 11y ago

Country Range Strawberry Jam Portions - 100 x 20g

Price: £15.14
Rating: 4.6/5
Reviews: 161
Age: 7y ago

Newest

by launch date

Bulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)

Price: £20.81
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

20 Strawberry Jam Mini Jars 28g Individually Portioned Fruit Preserve Pots for Breakfast Hotels Cafés Catering Offices & Hospitality Use Espresso Yourself

Price: £16.89
Rating: 5.0/5
Reviews: 4
Age: 6mo ago

Individual Jam Portions Selection- Breakfast Jams Spreads Preserves Honey Biscoff Spread Lyles Golden Syrup and Marmalade | Single Serve Jam | 36 Portions

Price: £16.41
Rating: 4.4/5
Reviews: 11
Age: 11mo ago

Individual Jam Portions Selection- Breakfast Jams Spreads Preserves Honey Lotus Biscoff Spread Lyles Golden Syrup and Robertsons Marmalade | 16 Portions

Price: £8.76
Rating: 4.6/5
Reviews: 32
Age: 1y ago

Jam Portions 15g | Pick N Mix Choose From 3 Flavours | Orange Raspberry Strawberry | 30 Sachets (10 Sachets of Each Flavour) | Compatible For Bonne Maman By Luxe Bitez

Price: £12.27
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

Top-5 brand share

72%

Top 20: 94%

Top-5 click share

48%

Top 20: 93%

Open market

22%

Hartleys29%
Country Range16%
Shop4Choice14%
Urban Wellbeing7%
Lichfields6%
--6%

Jam Portions demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR8.6%Products27Brands13Top 5 Brands72%OOS Rate4.3%Rating4.7★Reviews295Avg BSR#79

Top Jam Portions search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jam portions28K/yr +1.6%7.0% conv.
individual jam portions16K/yr -6.5%5.6% conv.
jam sachets7K/yr +7.1%5.8% conv.
jam portions assorted5K/yr -11.7%8.5% conv.
strawberry jam portions4K/yr +12.2%11.6% conv.
hartleys jam4K/yr -1.6%2.4% conv.

What reviews say buyers love and hate about Jam Portions

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall19%

“Excellent product”

Value For Money18%

“Excellent price”

Taste-Overall17%

“tasty jams”

Size-Overall10%

“Perfect size”

Flavor9%

“Lovely Flavour”

What buyers complain about

38% of reviews

Value For Money15%

“Quite expensive”

Instructions/User Manual/Troubleshooting10%

“delivery man or woman did not follow instructions left it behind wall again not happy”

Size-Overall7%

“the jars are often to big”

Thickness7%

“they arent thick plastic”

Common Jam Portions questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jam Portions 51/100 on Amazon United Kingdom — Worth a look. The niche generates £69K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -0.6% over the last 90 days.

Jam Portions buyers on Amazon United Kingdom complain most about Value For Money, Instructions/User Manual/Troubleshooting, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.