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Jam Portions

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $69K a year here, so Jam Portions is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£69K/yr65K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
48%top-5 click share · 13 brands · 47 sellers

Flapen Score

Jam Portions against its category

The dotted line is the Grocery average. Past it, Jam Portions is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jam Portions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jam Portions 65K times last year and spent an estimated £69K. The top 5 brands take 72% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
8.6%
Market size, estimated
£69Ka year
Top search term
jam portions28K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £5.00 to £24.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.32 that is £1K to £3K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£5.00–£24.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #79 within Jams, Honey & Spreads. It carries 295 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
67%
Out of stock, average day
4.3%
Average rank
#79in Jams, Honey & Spreads
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Jam Portions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

47

Top-5 brand share

72%

Top 20: 94%

Top-5 click share

48%

Top 20: 93%

Open market

22%

  • Hartleys29%
  • Country Range16%
  • Shop4Choice14%
  • Urban Wellbeing7%
  • Lichfields6%
  • --6%

Demand

Jam Portions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Search terms

Top Jam Portions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jam portions28K/yr
  • individual jam portions16K/yr
  • jam sachets7K/yr
  • jam portions assorted5K/yr
  • strawberry jam portions4K/yr
  • hartleys jam4K/yr

Reviews and returns

What reviews say buyers love and hate about Jam Portions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+1.55

Quite expensive

price is a little expensive

Instructions/User Manual/Troubleshooting10%−0.05

delivery man or woman did not follow instructions left it behind wall again not happy

Size-Overall7%−0.01

the jars are often to big

Thickness7%

they arent thick plastic

Love

Quality-Overall19%−0.12

Excellent product

Reliable product

The variety was great

Value For Money18%+1.55

Excellent price

Good Value for the Money

They are very reasonably priced

Taste-Overall17%+0.59

tasty jams

Ideal size and taste for me and my grandchildren

Very good taste

Size-Overall10%−0.01

Perfect size

Just the right size jars

Handy size

Flavor9%+0.88

Lovely Flavour

Lovely little box of jams and different flavours

The strawberry flavour is lovely

FAQ

Common Jam Portions questions

Answered from the same tracked data.