jam portions
Worth a lookShows low returns (0.0%), but a small market ($69K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great295.19avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Price range
Okay£5.00–£24.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£69K£69K/yr · 65K searches
According to Flapen's Amazon United Kingdom niche tracking, jam portions is a £69K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jam portions market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £62K–£74K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 52%
- Out of stock
- 4.3%
- Avg brand age
- 62 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
47
Top-5 brand share
72%
Top 20: 94%
Top-5 click share
48%
Top 20: 93%
Open market
22%
- Hartleys29%
- Country Range16%
- Shop4Choice14%
- Urban Wellbeing7%
- Lichfields6%
- --6%
Demand
Weekly Amazon search volume, last 42 weeks — -0.6% search growth over the last 90 days.Top jam portions search terms
- jam portions28K/yr
- individual jam portions16K/yr
- jam sachets7K/yr
- jam portions assorted5K/yr
- strawberry jam portions4K/yr
- hartleys jam4K/yr
Top jam portions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hartleys Jams Individual Portions Assorted Flavours - 20 g 20
Hartleys£6.654.7★1,319 rev
Country Range Assorted Jam Portions - 1x100x20g
Country Range£14.534.8★764 rev
Strawberry Jam Portions - 32 Portions x 20g - Individual portions fresh and easy to open (Pack of 32) By Shop4Choice
Shop4Choice£8.654.7★62 rev
Hartleys Assorted Jam Individual Portions - 20g (Pack of 40)
Hartleys£9.284.6★254 rev
Country Range Strawberry Jam Portions - 100 x 20g
Country Range£15.144.6★161 rev
Newest
by launch date
Bulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)
JOLAFUNBS£20.810 rev
20 Strawberry Jam Mini Jars 28g Individually Portioned Fruit Preserve Pots for Breakfast Hotels Cafés Catering Offices & Hospitality Use Espresso Yourself
Espresso Yourself£16.894 rev
Individual Jam Portions Selection- Breakfast Jams Spreads Preserves Honey Biscoff Spread Lyles Golden Syrup and Marmalade | Single Serve Jam | 36 Portions
Urban Wellbeing£16.4111 rev
Individual Jam Portions Selection- Breakfast Jams Spreads Preserves Honey Lotus Biscoff Spread Lyles Golden Syrup and Robertsons Marmalade | 16 Portions
Urban Wellbeing£8.7632 rev
Jam Portions 15g | Pick N Mix Choose From 3 Flavours | Orange Raspberry Strawberry | 30 Sachets (10 Sachets of Each Flavour) | Compatible For Bonne Maman By Luxe Bitez
Luxe Bitez£12.273 rev
Trending
90-day click momentumBulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)
JOLAFUNBS£20.810.0★
Jam Portions 15g | Pick N Mix Choose From 3 Flavours | Orange Raspberry Strawberry | 30 Sachets (10 Sachets of Each Flavour) | Compatible For Bonne Maman By Luxe Bitez
Luxe Bitez£12.275.0★
Country Range Strawberry Jam Portions - 100 x 20g
Country Range£15.144.6★
20 Strawberry Jam Mini Jars 28g Individually Portioned Fruit Preserve Pots for Breakfast Hotels Cafés Catering Offices & Hospitality Use Espresso Yourself
Espresso Yourself£16.895.0★
Individual Jam Portions Selection- Breakfast Jams Spreads Preserves Honey Biscoff Spread Lyles Golden Syrup and Marmalade | Single Serve Jam | 36 Portions
Urban Wellbeing£16.414.4★
What buyers say about jam portions
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent price”
“tasty jams”
“Perfect size”
“Lovely Flavour”
“do the job”
“Gift”
“Handy to use”
“The assortment was great”
“Pleasant jam in a good size jar for occaisional use”
What buyers complain about
“Quite expensive”
“delivery man or woman did not follow instructions left it behind wall again not happy”
“the jars are often to big”
“they arent thick plastic”
Common questions
- Is jam portions profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the jam portions niche?
- 13 brands and 47 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in jam portions?
- Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the jam portions niche?
- Listings span £5.00–£24.59; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.