jam
Skip itPrices mostly outside the sweet spot ($0.94–$14.53) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Good569.64avg incumbent reviews — the moat a new listing must climb
Market size
Good£290K£290K/yr · 927K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£2.88avg listing price — sweet spot $15–$100
Price range
Bad£0.94–£14.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jam is a £290K/yr Amazon United Kingdom market (927K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jam market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- £230K–£288K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
75
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
4%
- Morrisons41%
- by Amazon28%
- Hartley's11%
- Bonne Maman9%
- Tiptree4%
- St Dalfour3%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.8×
Top jam search terms
- jam787K/yr
- strawberry jam79K/yr
- jams25K/yr
- jams & preserves22K/yr
- seedless jam7K/yr
- jams preserves & fruit spreads4K/yr
- jam strawberry3K/yr
Top jam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Strawberry Jam 420g
Morrisons£1.194.5★738 rev
by Amazon Strawberry Jam 454g
by Amazon£0.944.3★1,497 rev
Hartleys Strawberry Seedless 300g
Hartley's£1.674.7★38 rev
Morrisons Raspberry Jam Seedless 420g
Morrisons£1.424.5★419 rev
by Amazon Sweet Raspberry Fruit Jam 454g
by Amazon£0.944.5★691 rev
Newest
by launch date
Trending
90-day click momentum
Thursday Cottage Strawberry Jam 112g
Thursday Cottage£1.823.3★
Hartleys Strawberry Seedless 300g
Hartley's£1.674.7★
St Dalfour Strawberry Fruit Spread Pack of 1 x 284g Fruit Jam Real No preservatives Gluten Free
St Dalfour£2.744.8★
Hartleys Strawberry Jam 300g
Hartley's£1.674.5★
Tiptree Little Scarlet Strawberry Conserve 340g
Tiptree£4.664.6★
What buyers say about jam
What buyers praise and complain about, mined from review topics.What buyers love
“Tasteful jam”
“Excellent value for money”
“Fantastic flavour”
“Excellent product”
“It was VERY sweet”
“Yum - nice jam”
“a lovely consistency too”
“better than expected”
“nice selection and very handy to use”
“even tasty on muffins whatever you feel like putting it on”
What buyers complain about
“Actually tastes of fruit not sugar”
“Poor quality, did not taste like peach whatsoever”
“Doesn't taste of anything”
“not even sugar/sweet”
“Mouldy jam”
“Maybe a bad batch”
“Unlike jam usually that is gloopy-this was very thick”
“I aren't eat from either as they could be contaminated”
“Overcoocked stodge”
“It's a weird texture, with no visible fruit, it's smooth, and tastes like a very low quality jam”
Common questions
- Is jam profitable to sell on Amazon United Kingdom?
- The niche generates £290K/yr across 22 tracked products. 90-day search growth is +3.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the jam niche?
- 9 brands and 75 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in jam?
- Top complaints mined from reviews: Sweetness, Flavor, Taste-Overall. The return rate is 0.0%.
- When does demand for jam peak?
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the jam niche?
- Listings span £0.94–£14.53; the average listing price is £2.88 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.