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Jam

Fail

Prices span $0.94–$14.53, mostly outside the sweet spot, so Jam is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£290K/yr927K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
58%top-5 click share · 9 brands · 75 sellers

Flapen Score

Jam against its category

The dotted line is the Grocery average. Past it, Jam is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jam 927K times last year and spent an estimated £290K. The top 5 brands take 93% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.

Searches, last 12 months
927K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
10.9%
Market size, estimated
£290Ka year
Peak month
October1.8× the quietest month
Top search term
jam787K searches a year

02 · Price

A sale here is worth £2.88.

Listings sell for £2.88 on average, from £0.94 to £14.53. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £2.88 that is £7K to £9K a year per listing.

Average price
£2.88under the $15 to $100 sweet spot
Price range
£0.94–£14.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Jams, Honey & Spreads. It carries 570 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#239in Jams, Honey & Spreads
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
570per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£87K£116K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

75

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

4%

  • Morrisons41%
  • by Amazon28%
  • Hartley's11%
  • Bonne Maman9%
  • Tiptree4%
  • St Dalfour3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Jam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Jam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jam787K/yr
  • strawberry jam79K/yr
  • jams25K/yr
  • jams & preserves22K/yr
  • seedless jam7K/yr
  • jams preserves & fruit spreads4K/yr
  • jam strawberry3K/yr

Reviews and returns

What reviews say buyers love and hate about Jam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness20%−0.20

Actually tastes of fruit not sugar

Too sweet

Maybe a little too much sugar for me

Flavor15%−0.01

Poor quality, did not taste like peach whatsoever

Lacks flavour

It's not the strongest of Peach flavours

Taste-Overall14%+2.24

Doesn't taste of anything

Unpleasant taste

tastes even worse

Artificial Sweeteners6%−0.03

not even sugar/sweet

I tasted a high sugar content

Low sugar content, strange taste

Chunk/Clump/Collection4%−0.01

Mouldy jam

and not enough chunks of fruit

Love

Taste-Overall31%+2.24

Tasteful jam

Great taste

Great taste and full of fruit

Value For Money18%+1.28

Excellent value for money

Good deal

Amazing value

Flavor12%−0.01

Fantastic flavour

Well flavoured raspberry jam

Lovely tasty jam

Quality-Overall9%+0.15

Excellent product

Lovely variety

This is good quality jam

Sweetness6%−0.20

It was VERY sweet

I found this Jam sweet

not too sweet as cheap jams can be

FAQ

Common Jam questions

Answered from the same tracked data.