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Jam

Fail

Prices span $0.94–$14.53, mostly outside the sweet spot, so Jam is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£290K/yr927K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
58%top-5 click share · 9 brands · 75 sellers

Flapen Score

Jam against its category

The dotted line is the Grocery average. Past it, Jam is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jam 927K times last year and spent an estimated £290K. The top 5 brands take 93% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.

Searches, last 12 months
927K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
10.9%
Market size, estimated
£290Ka year
Peak month
October1.8× the quietest month
Top search term
jam787K searches a year

02 · Price

A sale here is worth £2.88.

Listings sell for £2.88 on average, from £0.94 to £14.53. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £2.88 that is £7K to £9K a year per listing.

Average price
£2.88under the $15 to $100 sweet spot
Price range
£0.94–£14.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Jams, Honey & Spreads. It carries 570 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#239in Jams, Honey & Spreads
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
570per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Jam products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£87K£116K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

75

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 97%

Open market

4%

  • Morrisons41%
  • by Amazon28%
  • Hartley's11%
  • Bonne Maman9%
  • Tiptree4%
  • St Dalfour3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Jam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Jam search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jam787K/yr
  • strawberry jam79K/yr
  • jams25K/yr
  • jams & preserves22K/yr
  • seedless jam7K/yr
  • jams preserves & fruit spreads4K/yr
  • jam strawberry3K/yr

Reviews and returns

What reviews say buyers love and hate about Jam

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Sweetness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Actually tastes of fruit not sugar”
A buyer, on “Sweetness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Jam questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data