Jam
FailPrices span $0.94–$14.53, mostly outside the sweet spot, so Jam is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £290K/yr927K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 75 sellers
Flapen Score
Jam against its category
The dotted line is the Grocery average. Past it, Jam is stronger. Inside it, weaker.
Market
The Jam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jam 927K times last year and spent an estimated £290K. The top 5 brands take 93% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.
- Searches, last 12 months
- 927K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £290Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- jam787K searches a year
02 · Price
A sale here is worth £2.88.
Listings sell for £2.88 on average, from £0.94 to £14.53. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £2.88 that is £7K to £9K a year per listing.
- Average price
- £2.88under the $15 to $100 sweet spot
- Price range
- £0.94–£14.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Jams, Honey & Spreads. It carries 570 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #239in Jams, Honey & Spreads
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 570per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Jam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Strawberry Jam 420g
- Price
- £1.19
- Rating
- 4.5/5
- Reviews
- 738
- Age
- 3y ago

by Amazon Strawberry Jam 454g
- Price
- £0.94
- Rating
- 4.3/5
- Reviews
- 1,497
- Age
- 2y ago

Hartleys Strawberry Seedless 300g
- Price
- £1.67
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 3y ago

Morrisons Raspberry Jam Seedless 420g
- Price
- £1.42
- Rating
- 4.5/5
- Reviews
- 419
- Age
- 3y ago

by Amazon Sweet Raspberry Fruit Jam 454g
- Price
- £0.94
- Rating
- 4.5/5
- Reviews
- 691
- Age
- 2y ago
Trending
90-day click momentum
Thursday Cottage Strawberry Jam 112g
- Price
- £1.82
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 11y ago

Hartleys Strawberry Seedless 300g
- Price
- £1.67
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 3y ago

St Dalfour Strawberry Fruit Spread Pack of 1 x 284g Fruit Jam Real No preservatives Gluten Free
- Price
- £2.74
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 15y ago

Hartleys Strawberry Jam 300g
- Price
- £1.67
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 3y ago

Tiptree Little Scarlet Strawberry Conserve 340g
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 2,504
- Age
- 13y ago
Newest
by launch date
by Amazon Strawberry Jam 454g
- Price
- £0.94
- Rating
- 4.3/5
- Reviews
- 1,497
- Age
- 2y ago

by Amazon Sweet Raspberry Fruit Jam 454g
- Price
- £0.94
- Rating
- 4.5/5
- Reviews
- 691
- Age
- 2y ago

by Amazon Blueberry Jam 454g
- Price
- £0.94
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 2y ago

by Amazon Peach Jam 454g
- Price
- £0.94
- Rating
- 4.3/5
- Reviews
- 608
- Age
- 2y ago

Hartleys Strawberry Jam 300g
- Price
- £1.67
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
75
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
4%
- Morrisons41%
- by Amazon28%
- Hartley's11%
- Bonne Maman9%
- Tiptree4%
- St Dalfour3%
- Open — no brand owns it (3 brands, 4%)
Demand
Jam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Jam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jam787K/yr
- strawberry jam79K/yr
- jams25K/yr
- jams & preserves22K/yr
- seedless jam7K/yr
- jams preserves & fruit spreads4K/yr
- jam strawberry3K/yr
Reviews and returns
What reviews say buyers love and hate about Jam
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Actually tastes of fruit not sugar
Too sweet
Maybe a little too much sugar for me
Poor quality, did not taste like peach whatsoever
Lacks flavour
It's not the strongest of Peach flavours
Doesn't taste of anything
Unpleasant taste
tastes even worse
not even sugar/sweet
I tasted a high sugar content
Low sugar content, strange taste
Mouldy jam
and not enough chunks of fruit
Love
Tasteful jam
Great taste
Great taste and full of fruit
Excellent value for money
Good deal
Amazing value
Fantastic flavour
Well flavoured raspberry jam
Lovely tasty jam
Excellent product
Lovely variety
This is good quality jam
It was VERY sweet
I found this Jam sweet
not too sweet as cheap jams can be
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jam questions
Answered from the same tracked data.









