How competitive is the Jam niche on Amazon United Kingdom?

9 brands and 75 sellers compete in Jam on Amazon United Kingdom. The top 5 Jam products take 58% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Jam?

Jam buyers on Amazon United Kingdom complain most about Sweetness, Flavor, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Jam niche?

Jam sells for £2.88 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.94–£14.53. The average incumbent carries 570 reviews — the moat a new listing must climb.

Jam

prices mostly outside the sweet spot ($0.94–$14.53) — Jam doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Jam profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jam is a £290K/yr Amazon United Kingdom market (927K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.

Jam: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.2% over the last 90 days and 10.9% of searches end in a purchase.

£290K

revenue / yr

Units sold / yr100K

Search volume / yr+3.2%927K

Conversion rate10.9%

Avg price£2.88

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers9 · 75

Top-5 product click share58%

Open market7%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Jam products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Strawberry Jam 420g

Price: £1.19
Rating: 4.5/5
Reviews: 738
Age: 3y ago

by Amazon Strawberry Jam 454g

Price: £0.94
Rating: 4.3/5
Reviews: 1,497
Age: 2y ago

Hartleys Strawberry Seedless 300g

Price: £1.67
Rating: 4.7/5
Reviews: 38
Age: 3y ago

Morrisons Raspberry Jam Seedless 420g

Price: £1.42
Rating: 4.5/5
Reviews: 419
Age: 3y ago

by Amazon Sweet Raspberry Fruit Jam 454g

Price: £0.94
Rating: 4.5/5
Reviews: 691
Age: 2y ago

Newest

by launch date

by Amazon Strawberry Jam 454g

Price: £0.94
Rating: 4.3/5
Reviews: 1,497
Age: 2y ago

by Amazon Sweet Raspberry Fruit Jam 454g

Price: £0.94
Rating: 4.5/5
Reviews: 691
Age: 2y ago

by Amazon Blueberry Jam 454g

Price: £0.94
Rating: 4.4/5
Reviews: 905
Age: 2y ago

by Amazon Peach Jam 454g

Price: £0.94
Rating: 4.3/5
Reviews: 608
Age: 2y ago

Hartleys Strawberry Jam 300g

Price: £1.67
Rating: 4.5/5
Reviews: 9
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

Morrisons41%
by Amazon28%
Hartley's11%
Bonne Maman9%
Tiptree4%
St Dalfour3%
Open — no brand owns it (3 brands, 4%)

Jam demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume927KCVR10.9%Products22Brands9Top 5 Brands93%OOS Rate0.0%Rating4.5★Reviews570Avg BSR#239

Peak months: Oct · busiest ÷ quietest = 1.8×

Top Jam search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jam787K/yr +5.1%6.5% conv.
strawberry jam79K/yr -6.0%18.9% conv.
jams25K/yr -14.9%4.0% conv.
jams & preserves22K/yr +0.4%0.6% conv.
seedless jam7K/yr +13.5%14.2% conv.
jams preserves & fruit spreads4K/yr -7.9%0.8% conv.
jam strawberry3K/yr -39.0%13.0% conv.

What reviews say buyers love and hate about Jam

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall31%

“Tasteful jam”

Value For Money18%

“Excellent value for money”

Flavor12%

“Fantastic flavour”

Quality-Overall9%

“Excellent product”

Sweetness6%

“It was VERY sweet”

What buyers complain about

75% of reviews

Sweetness20%

“Actually tastes of fruit not sugar”

Flavor15%

“Poor quality, did not taste like peach whatsoever”

Taste-Overall14%

“Doesn't taste of anything”

Artificial Sweeteners6%

“not even sugar/sweet”

Chunk/Clump/Collection4%

“Mouldy jam”

Common Jam questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jam 48/100 on Amazon United Kingdom — Skip it. The niche generates £290K/yr across 22 tracked products. Search demand moved +3.2% over the last 90 days.