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Jalapenos

Fail

Prices span $0.56–$16.06, mostly outside the sweet spot, so Jalapenos is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£94K/yr113K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
63%top-5 click share · 13 brands · 49 sellers

Flapen Score

Jalapenos against its category

The dotted line is the Grocery average. Past it, Jalapenos is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jalapenos market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jalapenos 113K times last year and spent an estimated £94K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 19.6% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
19.6%
Market size, estimated
£94Ka year
Peak month
November3.9× the quietest month
Top search term
jalapenos92K searches a year

02 · Price

A sale here is worth £4.22.

Listings sell for £4.22 on average, from £0.56 to £16.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.22 that is £3K to £4K a year per listing.

Average price
£4.22under the $15 to $100 sweet spot
Price range
£0.56–£16.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #381 within Tinned & Jarred Food. It carries 241 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#381in Tinned & Jarred Food
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Jalapenos products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

49

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

18%

  • Morrisons27%
  • Aleyna26%
  • Santa Maria12%
  • Old El Paso8%
  • Melis5%
  • CO OP4%

Demand

Jalapenos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Jalapenos search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jalapenos92K/yr
  • jalapeno14K/yr
  • pickled jalapenos3K/yr
  • jalapeños3K/yr

Reviews and returns

What reviews say buyers love and hate about Jalapenos

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Spiciness”
50%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the vinegar taste is a bit like malt vinegar”
A buyer, on “Taste-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Jalapenos questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data