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Jalapenos

Fail

Prices span $0.56–$16.06, mostly outside the sweet spot, so Jalapenos is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£94K/yr113K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
63%top-5 click share · 13 brands · 49 sellers

Flapen Score

Jalapenos against its category

The dotted line is the Grocery average. Past it, Jalapenos is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jalapenos market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jalapenos 113K times last year and spent an estimated £94K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

19.6% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
19.6%
Market size, estimated
£94Ka year
Peak month
November3.9× the quietest month
Top search term
jalapenos92K searches a year

02 · Price

A sale here is worth £4.22.

Listings sell for £4.22 on average, from £0.56 to £16.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.22 that is £3K to £4K a year per listing.

Average price
£4.22under the $15 to $100 sweet spot
Price range
£0.56–£16.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #381 within Tinned & Jarred Food. It carries 241 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#381in Tinned & Jarred Food
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Jalapenos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

49

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

  • Morrisons27%
  • Aleyna26%
  • Santa Maria12%
  • Old El Paso8%
  • Melis5%
  • CO OP4%

Demand

Jalapenos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Jalapenos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jalapenos92K/yr
  • jalapeno14K/yr
  • pickled jalapenos3K/yr
  • jalapeños3K/yr

Reviews and returns

What reviews say buyers love and hate about Jalapenos

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.10

the vinegar taste is a bit like malt vinegar

Salt Content17%−0.06

Over salty

Salty

Flavor17%−0.04

Poor flavour

Spiciness17%+0.98

So mild white pepper is hotter

Love

Spiciness26%+0.98

Lovely fresh chillies

Lovely and spicy

They were good quality chillies which were relatively spicy

Taste-Overall23%−0.10

Taste wonderful

Beautiful and tasty I could eat the whole jar

Nice, tasty, tangy pickled jalapeños

Value For Money14%+1.30

Well worth the money

great value for money

Good value

Quality-Overall12%+1.08

High quality chillies

Excellent product

edible good product

Baking8%+0.73

Good for making Nachos

I buy regularly love them on pizzas

FAQ

Common Jalapenos questions

Answered from the same tracked data.