jalapenos
Skip itPrices mostly outside the sweet spot ($0.56–$16.06) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great240.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Market size
Bad£94K£94K/yr · 113K searches
Avg price
Bad£4.22avg listing price — sweet spot $15–$100
Price range
Bad£0.56–£16.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jalapenos is a £94K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jalapenos market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £84K–£106K
- units × avg price
- Conversion rate
- 19.6%
- Avg BSR
- #381
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 16%
- Out of stock
- 1.4%
- Avg brand age
- 64 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
49
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- Morrisons27%
- Aleyna26%
- Santa Maria12%
- Old El Paso8%
- Melis5%
- CO OP4%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -1.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Top jalapenos search terms
- jalapenos92K/yr
- jalapeno14K/yr
- pickled jalapenos3K/yr
- jalapeños3K/yr
Top jalapenos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aleyna Sliced Green Jalapeno Peppers 480g
Aleyna£1.204.6★298 rev
Morrisons Mexican Style Green Jalapenos 340g
Morrisons£1.582.7★3 rev
Santa Maria Latin American Kitchen Green Jalapeños 90 g
Santa Maria£1.674.5★219 rev
Old El Paso Slice Green Jalapenos 215g
Old El Paso£2.054.4★169 rev
Melis Pickled Hot Jalapeno Peppers 650g
Melis£2.484.7★37 rev
Newest
by launch dateMorrisons Mexican Style Green Jalapenos 340g
Morrisons£1.583 rev
Morrisons Jalapenos Bites 180g
Morrisons£2.20131 rev
Epicure Green Jalapeno Slices Tangy Spicy Flavour 350 g (Pack of 12)
Epicure£16.066 rev
Co-op Mexican Menu Sliced Green Jalapeños 225g
CO OP£1.4319 rev
Walkers Max Jalapeno & Cheese 140G
Walkers£1.76575 rev
Trending
90-day click momentumMorrisons Mexican Style Green Jalapenos 340g
Morrisons£1.582.7★
Epicure Green Jalapeno Slices Tangy Spicy Flavour 350 g (Pack of 12)
Epicure£16.064.0★
Aleyna Sliced Green Jalapeno Peppers 480g
Aleyna£1.204.6★
Walkers Max Jalapeno & Cheese 140G
Walkers£1.764.6★
Morrisons Jalapenos Bites 180g
Morrisons£2.204.2★
What buyers say about jalapenos
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely fresh chillies”
“Taste wonderful”
“Well worth the money”
“High quality chillies”
“Good for making Nachos”
“Old El Paso products, are the Best”
“Good texture”
“Quality Chillies”
“crunchy”
“with soft skin”
What buyers complain about
“the vinegar taste is a bit like malt vinegar”
“Over salty”
“Poor flavour”
“So mild white pepper is hotter”
Common questions
- Is jalapenos profitable to sell on Amazon United Kingdom?
- The niche generates £94K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the jalapenos niche?
- 13 brands and 49 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in jalapenos?
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- When does demand for jalapenos peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the jalapenos niche?
- Listings span £0.56–£16.06; the average listing price is £4.22 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.