Skip to content

Jalapeno Pretzel Pieces

Fail

The top 5 brands take 99% of clicks, so Jalapeno Pretzel Pieces is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£84K/yr79K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
58%top-5 click share · 6 brands · 20 sellers

Flapen Score

Jalapeno Pretzel Pieces against its category

The dotted line is the Grocery average. Past it, Jalapeno Pretzel Pieces is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jalapeno Pretzel Pieces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jalapeno Pretzel Pieces 79K times last year and spent an estimated £84K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
8.1%
Market size, estimated
£84Ka year
Peak month
December1.9× the quietest month
Top search term
snyders pretzel pieces25K searches a year

02 · Price

A sale here is worth £13.23.

Listings sell for £13.23 on average, from £6.20 to £27.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.23 that is £1K to £3K a year per listing.

Average price
£13.23under the $15 to $100 sweet spot
Price range
£6.20–£27.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #23 within Snack Foods. It carries 154 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
89%
Out of stock, average day
2.2%
Average rank
#23in Snack Foods
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
154per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Jalapeno Pretzel Pieces products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

20

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

0%

  • Snyder's of Hanover67%
  • Huligan15%
  • Bharti Ben9%
  • Zen Group4%
  • Love Pub Snacks3%
  • Broadway candy1%

Demand

Jalapeno Pretzel Pieces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Jalapeno Pretzel Pieces search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • snyders pretzel pieces25K/yr
  • pretzel pieces21K/yr
  • jalapeno pretzel pieces12K/yr
  • snyders6K/yr
  • snyders jalapeno pretzel pieces7K/yr
  • snyders pretzels8K/yr

Reviews and returns

What reviews say buyers love and hate about Jalapeno Pretzel Pieces

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“These taste absolutely nothing like the original”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Jalapeno Pretzel Pieces questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data