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Jalapeno Pretzel Pieces

Fail

The top 5 brands take 99% of clicks, so Jalapeno Pretzel Pieces is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£84K/yr79K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
58%top-5 click share · 6 brands · 20 sellers

Flapen Score

Jalapeno Pretzel Pieces against its category

The dotted line is the Grocery average. Past it, Jalapeno Pretzel Pieces is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jalapeno Pretzel Pieces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jalapeno Pretzel Pieces 79K times last year and spent an estimated £84K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
8.1%
Market size, estimated
£84Ka year
Peak month
December1.9× the quietest month
Top search term
snyders pretzel pieces25K searches a year

02 · Price

A sale here is worth £13.23.

Listings sell for £13.23 on average, from £6.20 to £27.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.23 that is £1K to £3K a year per listing.

Average price
£13.23under the $15 to $100 sweet spot
Price range
£6.20–£27.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #23 within Snack Foods. It carries 154 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
89%
Out of stock, average day
2.2%
Average rank
#23in Snack Foods
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
154per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Jalapeno Pretzel Pieces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

20

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Snyder's of Hanover67%
  • Huligan15%
  • Bharti Ben9%
  • Zen Group4%
  • Love Pub Snacks3%
  • Broadway candy1%

Demand

Jalapeno Pretzel Pieces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Jalapeno Pretzel Pieces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snyders pretzel pieces25K/yr
  • pretzel pieces21K/yr
  • jalapeno pretzel pieces12K/yr
  • snyders6K/yr
  • snyders jalapeno pretzel pieces7K/yr
  • snyders pretzels8K/yr

Reviews and returns

What reviews say buyers love and hate about Jalapeno Pretzel Pieces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+2.31

These taste absolutely nothing like the original

These pretzels taste nothing like the original version

not much taste

Value For Money20%+0.39

Expensive

so darn expensive

Seem quite expensive for a snack

Flavor11%−0.03

the new improved flavour is worse / less intense

Very disappointed quality and flavour

The jalapeño flavour tastes much more like wasabi

Burnt/Roasted/Overbaked7%−0.15

Burnt

Burnt and a very bad batch, tasted like the Jalepeno ones

Salt Content5%−0.10

Too salty

Far too salty for me

Love

Taste-Overall41%+2.31

Really tasty Snack

Great Snack

Lovely taste

Flavor18%−0.03

Great snack, so hard to find this specific flavour, family favourite

Great flavour, nice crunchy texture

Authentic flavour

Quality-Overall12%+0.09

Great quality

These are really good quality and taste amazing

Great product though

Spiciness8%+1.35

Nice and spicy

pretty spicy hot too

Spicy, savoury and youl finish the bag before you know it

Crispiness4%

Very tasty and crispy snack, the flavours come through well and they're not really dry

Delicious snack, full of flavour and crunchy

nice crunchy texture

FAQ

Common Jalapeno Pretzel Pieces questions

Answered from the same tracked data.