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Jacket Potatoes

Fail

The top 5 brands take 100% of clicks, so Jacket Potatoes is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£276K/yr285K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
88%top-5 click share · 4 brands · 31 sellers

Flapen Score

Jacket Potatoes against its category

The dotted line is the Grocery average. Past it, Jacket Potatoes is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jacket Potatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jacket Potatoes 285K times last year and spent an estimated £276K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

41.0% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 41.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
41.0%
Market size, estimated
£276Ka year
Peak month
November1.4× the quietest month
Top search term
jacket potatoes145K searches a year

02 · Price

A sale here is worth £2.37.

Listings sell for £2.37 on average, from £0.77 to £5.76. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At £2.37 that is £36K to £47K a year per listing.

Average price
£2.37under the $15 to $100 sweet spot
Price range
£0.77–£5.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
15,000–20,000
Revenue per listing a year
£36K–£47K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,362 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,362per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£28K£55K£83K£111K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Morrisons66%
  • McCain23%
  • by Amazon9%
  • Bannisters' Farm2%

Demand

Jacket Potatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Jacket Potatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jacket potatoes145K/yr
  • baking potatoes62K/yr
  • baked potatoes37K/yr
  • frozen jacket potatoes17K/yr
  • jacket potato15K/yr
  • baked potato6K/yr
  • baking potato2K/yr
  • large potatoes2K/yr

Reviews and returns

What reviews say buyers love and hate about Jacket Potatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.01

Awful taste

The potatoes have a vile unnatural taste to them

you can get once that taste weird

Ingredients-Overall15%−0.05

Sick not sure what they put in it

No mould at all unlikely Tesco

Quality-Overall8%−0.03

Definitely not the best

Used to be good

No, not the best,

Value For Money8%−0.02

Nothing special and very pricey

Durability8%−0.07

Didnt last long

Love

Taste-Overall17%−0.01

These potatoes were lovely

Great tasty spuds

Tasty

Quality-Overall15%−0.03

Amazing quality worth every penny. Only good quality frozen jacket potato I buy

Excellent quality baking potatoes

Good product

Freshness13%+1.57

Nice and fresh

Fresh staple

keeps fresh without going soft like some other potatoes

Baking10%+1.17

Good baking potatoes

Excellent baked potato

Best ready baked potatoes available

Ease Of Use9%+0.36

Easy

Easy to prepare

Easy to make

FAQ

Common Jacket Potatoes questions

Answered from the same tracked data.