jacket potatoes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible41.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,361.89avg incumbent reviews — the moat a new listing must climb
Market size
Good£276K£276K/yr · 285K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Avg price
Bad£2.37avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.77–£5.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jacket potatoes is a £276K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jacket potatoes market data
- Units sold / yr
- 125K–150K
- avg 15,000–20,000/product
- Revenue / yr
- £296K–£356K
- units × avg price
- Conversion rate
- 41.0%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Morrisons66%
- McCain23%
- by Amazon9%
- Bannisters' Farm2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top jacket potatoes search terms
- jacket potatoes145K/yr
- baking potatoes62K/yr
- baked potatoes37K/yr
- frozen jacket potatoes17K/yr
- jacket potato15K/yr
- baked potato6K/yr
- baking potato2K/yr
- large potatoes2K/yr
Top jacket potatoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Extra Large Baking Potatoes 2pk
Morrisons£1.1218 rev
Morrisons Baking Potatoes 2kg
Morrisons£1.971,749 rev
Bannisters Yorkshire Family Farm 8 Baked Jacket Potatoes 1.2kg (Frozen)
Bannisters' Farm£3.4729 rev
by Amazon Baking Potatoes 4 Pack
by Amazon£0.771,133 rev
McCain 8 Frozen Baked Jacket Potatoes
McCain£5.761,143 rev
Trending
90-day click momentumExtra Large Baking Potatoes 2pk
Morrisons£1.124.5★
Bannisters Yorkshire Family Farm 8 Baked Jacket Potatoes 1.2kg (Frozen)
Bannisters' Farm£3.474.7★
Morrisons The Best Baking Potatoes 700g
Morrisons£1.794.5★
McCain 4 Baked Jacket Potatoes 800G
McCain£3.144.6★
Morrisons Baking Potatoes 2kg
Morrisons£1.974.6★
What buyers say about jacket potatoes
What buyers praise and complain about, mined from review topics.What buyers love
“These potatoes were lovely”
“Amazing quality worth every penny. Only good quality frozen jacket potato I buy”
“Nice and fresh”
“Good baking potatoes”
“Easy”
“Good value for money”
“Nice size”
“Fast food at it's best”
“Crispy”
“Roasted up lovely and tasty”
What buyers complain about
“Awful taste”
“Sick not sure what they put in it”
“Definitely not the best”
“Nothing special and very pricey”
“Didnt last long”
“Very dry”
“The flavour could be improved slightly as I've definitely tasted better”
“The potatoes have a vile unnatural taste to them”
“the texture can be like rubber”
“Very small”
Common questions
- Is jacket potatoes profitable to sell on Amazon United Kingdom?
- The niche generates £276K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the jacket potatoes niche?
- 4 brands and 31 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jacket potatoes?
- Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for jacket potatoes peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the jacket potatoes niche?
- Listings span £0.77–£5.76; the average listing price is £2.37 (sweet spot $15–$100). The average incumbent carries 1,362 reviews — the moat a new listing must climb.