Jacket Potatoes
FailThe top 5 brands take 100% of clicks, so Jacket Potatoes is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £276K/yr285K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 31 sellers
Flapen Score
Jacket Potatoes against its category
The dotted line is the Grocery average. Past it, Jacket Potatoes is stronger. Inside it, weaker.
Market
The Jacket Potatoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jacket Potatoes 285K times last year and spent an estimated £276K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 41.0% of those searches ended in a purchase.
Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 41.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.
- Searches, last 12 months
- 285K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 41.0%
- Market size, estimated
- £276Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- jacket potatoes145K searches a year
02 · Price
A sale here is worth £2.37.
Listings sell for £2.37 on average, from £0.77 to £5.76. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At £2.37 that is £36K to £47K a year per listing.
- Average price
- £2.37under the $15 to $100 sweet spot
- Price range
- £0.77–£5.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £36K–£47K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,362 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,362per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Jacket Potatoes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baking Potatoes 4 pack
- Price
- £0.95
- Rating
- 4.6/5
- Reviews
- 2,484
- Age
- 9y ago

Morrisons The Best Baking Potatoes 700g
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 1,095
- Age
- 7y ago

McCain 4 Baked Jacket Potatoes 800G
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 3,367
- Age
- 11y ago

Morrisons Baking Potatoes 2kg
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 2y ago

by Amazon Baking Potatoes 4 Pack
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 3y ago
Trending
estimated 90-day click momentum
Extra Large Baking Potatoes 2pk
- Price
- £1.12
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 8mo ago

Bannisters Yorkshire Family Farm 8 Baked Jacket Potatoes 1.2kg (Frozen)
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 3y ago

Morrisons The Best Baking Potatoes 700g
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 1,095
- Age
- 7y ago

McCain 4 Baked Jacket Potatoes 800G
- Price
- £3.14
- Rating
- 4.6/5
- Reviews
- 3,367
- Age
- 11y ago

Morrisons Baking Potatoes 2kg
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 2y ago
Newest
by launch date
Extra Large Baking Potatoes 2pk
- Price
- £1.12
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 8mo ago

Morrisons Baking Potatoes 2kg
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 2y ago

Bannisters Yorkshire Family Farm 8 Baked Jacket Potatoes 1.2kg (Frozen)
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 3y ago

by Amazon Baking Potatoes 4 Pack
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 3y ago

McCain 8 Frozen Baked Jacket Potatoes
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Morrisons66%
- McCain23%
- by Amazon9%
- Bannisters' Farm2%
Demand
Jacket Potatoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Jacket Potatoes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jacket potatoes145K/yr
- baking potatoes62K/yr
- baked potatoes37K/yr
- frozen jacket potatoes17K/yr
- jacket potato15K/yr
- baked potato6K/yr
- baking potato2K/yr
- large potatoes2K/yr
Reviews and returns
What reviews say buyers love and hate about Jacket Potatoes
We read the reviews and the return reasons for every product selling here.
“Awful taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jacket Potatoes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









