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Jacket Potatoes

Fail

The top 5 brands take 100% of clicks, so Jacket Potatoes is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£276K/yr285K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
88%top-5 click share · 4 brands · 31 sellers

Flapen Score

Jacket Potatoes against its category

The dotted line is the Grocery average. Past it, Jacket Potatoes is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jacket Potatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jacket Potatoes 285K times last year and spent an estimated £276K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 41.0% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 41.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
41.0%
Market size, estimated
£276Ka year
Peak month
November1.4× the quietest month
Top search term
jacket potatoes145K searches a year

02 · Price

A sale here is worth £2.37.

Listings sell for £2.37 on average, from £0.77 to £5.76. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At £2.37 that is £36K to £47K a year per listing.

Average price
£2.37under the $15 to $100 sweet spot
Price range
£0.77–£5.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
15,000–20,000
Revenue per listing a year
£36K–£47K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,362 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,362per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Jacket Potatoes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£28K£55K£83K£111K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

31

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • Morrisons66%
  • McCain23%
  • by Amazon9%
  • Bannisters' Farm2%

Demand

Jacket Potatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Jacket Potatoes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jacket potatoes145K/yr
  • baking potatoes62K/yr
  • baked potatoes37K/yr
  • frozen jacket potatoes17K/yr
  • jacket potato15K/yr
  • baked potato6K/yr
  • baking potato2K/yr
  • large potatoes2K/yr

Reviews and returns

What reviews say buyers love and hate about Jacket Potatoes

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful taste”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Jacket Potatoes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data