jack daniels
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 1.8M searches
Avg price
Great£22.12avg listing price — sweet spot $15–$100
Price range
Great£14.25–£52.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,433.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jack daniels is a £2.5M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
jack daniels market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- £2.2M–£2.8M
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- JACKDANIEL'S98%
- BEAMS INTERNATIONAL2%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — +10.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Top jack daniels search terms
- jack daniels1.0M/yr
- jack daniels 1l207K/yr
- jack daniels gift set191K/yr
- jack daniels blackberry95K/yr
- jack daniels gifts for men44K/yr
- jack daniels gifts30K/yr
- jack daniels whiskey18K/yr
- 1 litre jack daniels whiskey15K/yr
- jack daniels special edition8K/yr
- jack daniel11K/yr
Top jack daniels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jack Daniels Old No. 7 Tennessee Whiskey 1L
JACKDANIEL'S£18.264.9★2,055 rev
Jack Daniels Old No. 7 Tennessee Whiskey 70cl
JACKDANIEL'S£16.284.8★1,596 rev
Jack Daniels Tennessee Blackberry 70cl
JACKDANIEL'S£17.624.7★191 rev
Jack Daniels Gentleman Jack Tennessee Whiskey 70cl
JACKDANIEL'S£17.434.8★20,616 rev
Jack Daniels Old No. 7 Tennessee Whiskey 1L
JACKDANIEL'S£21.744.8★3,287 rev
Newest
by launch dateJack Daniels Tennessee Blackberry 70cl
JACKDANIEL'S£17.62191 rev
Jack Daniels McLaren Limited Edition 2025
JACKDANIEL'S£18.95914 rev
Jack Daniels Gift Set - Honey Fire JD Whisky Old No7 3x 5cl Mini Alcohol Bottles and JD Tennessee Whiskey Glass - Official Licensed Jack Daniels Gifts for Men Boyfriend Fathers Day
BEAMS INTERNATIONAL£14.251,958 rev
Jack Daniels Single Optic (25ml Measure) Heavy Duty Wooden Spirit Bottle Stand
JACKDANIEL'S£52.61116 rev
Jack Daniels Old No. 7 Tennessee Whiskey 1L
JACKDANIEL'S£18.262,055 rev
Trending
90-day click momentumJack Daniels Tennessee Blackberry 70cl
JACKDANIEL'S£17.624.7★
Jack Daniels Tennessee Honey 1L
JACKDANIEL'S£22.424.8★
Jack Daniels Single Optic (25ml Measure) Heavy Duty Wooden Spirit Bottle Stand
JACKDANIEL'S£52.614.6★
Jack Daniels Old No. 7 Tennessee Whiskey 1L
JACKDANIEL'S£18.264.9★
Jack Daniels Old No. 7 Tennessee Whiskey 70cl
JACKDANIEL'S£16.284.8★
What buyers say about jack daniels
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“lovely taste of blackberry”
“wonderful drink neat”
“Great Gift”
“Great value good quality true to size”
“Lovely flavoured whiskey”
“Theres a lovely balance of sweetness, oak, and a gentle warmth that makes it perfect for sipping neat or over a single cube”
“It does the job”
“Great size”
“Mixes well with ginger ale”
What buyers complain about
“He hasn't tasted it for smoothness as its a limited edition and storing it”
“Alcohol, what's not to like”
“for me it's to sweet it was good price”
“Didnt last long”
“Rubbish”
“Product is not a proscribed”
“Truthfully, Im a little sensitive to alcohol”
“A little more expensive than a supermarket”
Top return reasons
Common questions
- Is jack daniels profitable to sell on Amazon United Kingdom?
- The niche generates £2.5M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the jack daniels niche?
- 2 brands and 60 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jack daniels?
- Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Sweetness. The return rate is 0.4%.
- When does demand for jack daniels peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the jack daniels niche?
- Listings span £14.25–£52.61; the average listing price is £22.12 (sweet spot $15–$100). The average incumbent carries 3,433 reviews — the moat a new listing must climb.