How competitive is the Jack Daniels niche on Amazon United Kingdom?

2 brands and 60 sellers compete in Jack Daniels on Amazon United Kingdom. The top 5 Jack Daniels products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Jack Daniels?

Jack Daniels buyers on Amazon United Kingdom complain most about Taste-Overall, Alcohol Flavor, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Jack Daniels niche?

Jack Daniels sells for £22.12 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £14.25–£52.61. The average incumbent carries 3,433 reviews — the moat a new listing must climb.

Jack Daniels

Jack Daniels shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Jack Daniels profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jack Daniels is a £2.5M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Jack Daniels: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.3% over the last 90 days and 6.4% of searches end in a purchase.

£2.5M

revenue / yr

Units sold / yr125K

Search volume / yr+10.3%1.8M

Conversion rate6.4%

Avg price£22.12

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 60

Top-5 product click share79%

Open market0%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 12 products

Top Jack Daniels products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jack Daniels Old No. 7 Tennessee Whiskey 1L

Price: £18.26
Rating: 4.9/5
Reviews: 2,055
Age: 7y ago

Jack Daniels Old No. 7 Tennessee Whiskey 70cl

Price: £16.28
Rating: 4.8/5
Reviews: 1,596
Age: 16y ago

Jack Daniels Tennessee Blackberry 70cl

Price: £17.62
Rating: 4.7/5
Reviews: 191
Age: 8mo ago

Jack Daniels Gentleman Jack Tennessee Whiskey 70cl

Price: £17.43
Rating: 4.8/5
Reviews: 20,616
Age: 15y ago

Jack Daniels Old No. 7 Tennessee Whiskey 1L

Price: £21.74
Rating: 4.8/5
Reviews: 3,287
Age: 14y ago

Newest

by launch date

Jack Daniels Tennessee Blackberry 70cl

Price: £17.62
Rating: 4.7/5
Reviews: 191
Age: 8mo ago

Jack Daniels McLaren Limited Edition 2025

Price: £18.95
Rating: 4.8/5
Reviews: 914
Age: 1y ago

Jack Daniels Gift Set - Honey Fire JD Whisky Old No7 3x 5cl Mini Alcohol Bottles and JD Tennessee Whiskey Glass - Official Licensed Jack Daniels Gifts for Men Boyfriend Fathers Day

Price: £14.25
Rating: 4.6/5
Reviews: 1,958
Age: 1y ago

Jack Daniels Single Optic (25ml Measure) Heavy Duty Wooden Spirit Bottle Stand

Price: £52.61
Rating: 4.6/5
Reviews: 116
Age: 6y ago

Jack Daniels Old No. 7 Tennessee Whiskey 1L

Price: £18.26
Rating: 4.9/5
Reviews: 2,055
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

JACKDANIEL'S98%
BEAMS INTERNATIONAL2%

Jack Daniels demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR6.4%Products12Brands2Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews3,433Avg BSR#76

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Top Jack Daniels search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jack daniels1.0M/yr +4.0%5.3% conv.
jack daniels 1l207K/yr +41.3%8.3% conv.
jack daniels gift set191K/yr +20.0%1.6% conv.
jack daniels blackberry95K/yr -5.4%7.6% conv.
jack daniels gifts for men44K/yr +49.4%0.7% conv.
jack daniels gifts30K/yr +18.1%0.7% conv.
jack daniels whiskey18K/yr -14.6%2.3% conv.
1 litre jack daniels whiskey15K/yr -32.9%4.3% conv.
jack daniels special edition8K/yr +68.5%0.4% conv.
jack daniel11K/yr -22.5%6.3% conv.

What reviews say buyers love and hate about Jack Daniels

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Value For Money28%

“Great value for money”

Taste-Overall22%

“lovely taste of blackberry”

Alcohol Flavor17%

“wonderful drink neat”

Gifting Purpose15%

“Great Gift”

Quality-Overall7%

“Great value good quality true to size”

What buyers complain about

85% of reviews

Taste-Overall35%

“He hasn't tasted it for smoothness as its a limited edition and storing it”

Alcohol Flavor12%

“Alcohol, what's not to like”

Sweetness10%

“for me it's to sweet it was good price”

Durability10%

“Didnt last long”

Quality-Overall10%

“Rubbish”

Jack Daniels return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Assembly/Installation

33%

2Maintenance And Repair

33%

3Adhesion/Stickiness

17%

4Quality-Overall

17%

Common Jack Daniels questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jack Daniels 52/100 on Amazon United Kingdom — Worth a look. The niche generates £2.5M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +10.3% over the last 90 days.