Jack Daniels
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Jack Daniels is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £2.5M/yr1.8M searches / yr
- 90-day growth
- +10.3%search demand this quarter
- Competition
- 79%top-5 click share · 2 brands · 60 sellers
Flapen Score
Jack Daniels against its category
The dotted line is the Grocery average. Past it, Jack Daniels is stronger. Inside it, weaker.
Market
The Jack Daniels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jack Daniels 1.8M times last year and spent an estimated £2.5M. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +10.3%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £2.5Ma year
- Peak month
- December4.8× the quietest month
- Top search term
- jack daniels1.0M searches a year
02 · Price
A sale here is worth £22.12.
Listings sell for £22.12 on average, from £14.25 to £52.61. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £22.12 that is £111K to £133K a year per listing.
- Average price
- £22.12inside the $15 to $100 sweet spot
- Price range
- £14.25–£52.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £111K–£133K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Beer, Wine & Spirits. It carries 3,433 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #76in Beer, Wine & Spirits
- Average rating
- 4.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,433per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Jack Daniels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jack Daniels Old No. 7 Tennessee Whiskey 1L
- Price
- £18.26
- Rating
- 4.9/5
- Reviews
- 2,055
- Age
- 7y ago
Jack Daniels Old No. 7 Tennessee Whiskey 70cl
- Price
- £16.28
- Rating
- 4.8/5
- Reviews
- 1,596
- Age
- 16y ago
Jack Daniels Tennessee Blackberry 70cl
- Price
- £17.62
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 8mo ago
Jack Daniels Gentleman Jack Tennessee Whiskey 70cl
- Price
- £17.43
- Rating
- 4.8/5
- Reviews
- 20,616
- Age
- 15y ago
Jack Daniels Old No. 7 Tennessee Whiskey 1L
- Price
- £21.74
- Rating
- 4.8/5
- Reviews
- 3,287
- Age
- 14y ago
Trending
90-day click momentumJack Daniels Tennessee Blackberry 70cl
- Price
- £17.62
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 8mo ago
Jack Daniels Tennessee Honey 1L
- Price
- £22.42
- Rating
- 4.8/5
- Reviews
- 1,704
- Age
- 13y ago
Jack Daniels Single Optic (25ml Measure) Heavy Duty Wooden Spirit Bottle Stand
- Price
- £52.61
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 6y ago
Jack Daniels Old No. 7 Tennessee Whiskey 1L
- Price
- £18.26
- Rating
- 4.9/5
- Reviews
- 2,055
- Age
- 7y ago
Jack Daniels Old No. 7 Tennessee Whiskey 70cl
- Price
- £16.28
- Rating
- 4.8/5
- Reviews
- 1,596
- Age
- 16y ago
Newest
by launch dateJack Daniels Tennessee Blackberry 70cl
- Price
- £17.62
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 8mo ago
Jack Daniels McLaren Limited Edition 2025
- Price
- £18.95
- Rating
- 4.8/5
- Reviews
- 914
- Age
- 1y ago
Jack Daniels Gift Set - Honey Fire JD Whisky Old No7 3x 5cl Mini Alcohol Bottles and JD Tennessee Whiskey Glass - Official Licensed Jack Daniels Gifts for Men Boyfriend Fathers Day
- Price
- £14.25
- Rating
- 4.6/5
- Reviews
- 1,958
- Age
- 1y ago
Jack Daniels Single Optic (25ml Measure) Heavy Duty Wooden Spirit Bottle Stand
- Price
- £52.61
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 6y ago
Jack Daniels Old No. 7 Tennessee Whiskey 1L
- Price
- £18.26
- Rating
- 4.9/5
- Reviews
- 2,055
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- JACKDANIEL'S98%
- BEAMS INTERNATIONAL2%
Demand
Jack Daniels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Jack Daniels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jack daniels1.0M/yr
- jack daniels 1l207K/yr
- jack daniels gift set191K/yr
- jack daniels blackberry95K/yr
- jack daniels gifts for men44K/yr
- jack daniels gifts30K/yr
- jack daniels whiskey18K/yr
- 1 litre jack daniels whiskey15K/yr
- jack daniels special edition8K/yr
- jack daniel11K/yr
Reviews and returns
What reviews say buyers love and hate about Jack Daniels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
He hasn't tasted it for smoothness as its a limited edition and storing it
Banging taste
Tasted off
Alcohol, what's not to like
got me super drunk
We have this sometimes in our afternoon cocktails, the trouble is you can't taste much of the bourbon, which after a few takes effect, naughty
for me it's to sweet it was good price
however if you coming from genuine whisky then this will be too sweet
Didnt last long
Long gone
sadly didnt last long
Rubbish
Not always reliable
Love
Great value for money
Great value
Good value
lovely taste of blackberry
Very tasty
Nice smooth taste definitely one of my new favourites
wonderful drink neat
Smooth drink
It's luscious, and too easy to drink
Great Gift
great for gifting
Great to give as gift
Great value good quality true to size
Great value whiskey and quality
Good quality
Return
0.4% Return rate 0% Fixable by listing
Rubbish
Not always reliable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jack Daniels questions
Answered from the same tracked data.