Jack Daniels
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Jack Daniels is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £2.5M/yr1.8M searches / yr
- 90-day growth
- +10.3%search demand this quarter
- Competition
- 79%top-5 click share · 2 brands · 60 sellers
Flapen Score
Jack Daniels against its category
The dotted line is the Grocery average. Past it, Jack Daniels is stronger. Inside it, weaker.
Market
The Jack Daniels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jack Daniels 1.8M times last year and spent an estimated £2.5M. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +10.3%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £2.5Ma year
- Peak month
- December4.8× the quietest month
- Top search term
- jack daniels1.0M searches a year
02 · Price
A sale here is worth £22.12.
Listings sell for £22.12 on average, from £14.25 to £52.61. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £22.12 that is £111K to £133K a year per listing.
- Average price
- £22.12inside the $15 to $100 sweet spot
- Price range
- £14.25–£52.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £111K–£133K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Beer, Wine & Spirits. It carries 3,433 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #76in Beer, Wine & Spirits
- Average rating
- 4.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,433per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Jack Daniels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jack Daniels Old No. 7 Tennessee Whiskey 1L
- Price
- £18.26
- Rating
- 4.9/5
- Reviews
- 2,055
- Age
- 7y ago

Jack Daniels Old No. 7 Tennessee Whiskey 70cl
- Price
- £16.28
- Rating
- 4.8/5
- Reviews
- 1,596
- Age
- 16y ago

Jack Daniels Tennessee Blackberry 70cl
- Price
- £17.62
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 8mo ago

Jack Daniels Gentleman Jack Tennessee Whiskey 70cl
- Price
- £17.43
- Rating
- 4.8/5
- Reviews
- 20,616
- Age
- 15y ago

Jack Daniels Old No. 7 Tennessee Whiskey 1L
- Price
- £21.74
- Rating
- 4.8/5
- Reviews
- 3,287
- Age
- 14y ago
Trending
estimated 90-day click momentum
Jack Daniels Tennessee Blackberry 70cl
- Price
- £17.62
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 8mo ago

Jack Daniels Tennessee Honey 1L
- Price
- £22.42
- Rating
- 4.8/5
- Reviews
- 1,704
- Age
- 13y ago

Jack Daniels Single Optic (25ml Measure) Heavy Duty Wooden Spirit Bottle Stand
- Price
- £52.61
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 6y ago

Jack Daniels Old No. 7 Tennessee Whiskey 1L
- Price
- £18.26
- Rating
- 4.9/5
- Reviews
- 2,055
- Age
- 7y ago

Jack Daniels Old No. 7 Tennessee Whiskey 70cl
- Price
- £16.28
- Rating
- 4.8/5
- Reviews
- 1,596
- Age
- 16y ago
Newest
by launch date
Jack Daniels Tennessee Blackberry 70cl
- Price
- £17.62
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 8mo ago

Jack Daniels McLaren Limited Edition 2025
- Price
- £18.95
- Rating
- 4.8/5
- Reviews
- 914
- Age
- 1y ago

Jack Daniels Gift Set - Honey Fire JD Whisky Old No7 3x 5cl Mini Alcohol Bottles and JD Tennessee Whiskey Glass - Official Licensed Jack Daniels Gifts for Men Boyfriend Fathers Day
- Price
- £14.25
- Rating
- 4.6/5
- Reviews
- 1,958
- Age
- 1y ago

Jack Daniels Single Optic (25ml Measure) Heavy Duty Wooden Spirit Bottle Stand
- Price
- £52.61
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 6y ago

Jack Daniels Old No. 7 Tennessee Whiskey 1L
- Price
- £18.26
- Rating
- 4.9/5
- Reviews
- 2,055
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
60
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- JACKDANIEL'S98%
- BEAMS INTERNATIONAL2%
Demand
Jack Daniels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Jack Daniels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jack daniels1.0M/yr
- jack daniels 1l207K/yr
- jack daniels gift set191K/yr
- jack daniels blackberry95K/yr
- jack daniels gifts for men44K/yr
- jack daniels gifts30K/yr
- jack daniels whiskey18K/yr
- 1 litre jack daniels whiskey15K/yr
- jack daniels special edition8K/yr
- jack daniel11K/yr
Reviews and returns
What reviews say buyers love and hate about Jack Daniels
We read the reviews and the return reasons for every product selling here.
“He hasn't tasted it for smoothness as its a limited edition and storing it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jack Daniels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









