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J Cloths

Maybe

Buyers convert on 23.4% of searches. But the top 5 products take 74% of clicks, so J Cloths is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£274K/yr146K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
74%top-5 click share · 9 brands · 72 sellers

Flapen Score

J Cloths against its category

The dotted line is the Grocery average. Past it, J Cloths is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The J Cloths market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for J Cloths 146K times last year and spent an estimated £274K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

23.4% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
23.4%
Market size, estimated
£274Ka year
Peak month
March1.3× the quietest month
Top search term
j cloths48K searches a year

02 · Price

A sale here is worth £8.02.

Listings sell for £8.02 on average, from £1.21 to £20.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.02 that is £24K to £32K a year per listing.

Average price
£8.02under the $15 to $100 sweet spot
Price range
£1.21–£20.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Air Fresheners. It carries 1,090 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#195in Air Fresheners
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,090per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top J Cloths products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£27K£55K£82K£110K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

72

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

  • Spontex39%
  • SOL16%
  • andarta10%
  • SMITH'S 20159%
  • JINYUDOME7%
  • J Cloth6%
  • Open — no brand owns it (3 brands, 13%)

Demand

J Cloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top J Cloths search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • j cloths48K/yr
  • jay cloths19K/yr
  • blue cloths17K/yr
  • j cloth11K/yr
  • all purpose cloths9K/yr
  • j cloths on a roll8K/yr
  • j cloths the original blue - 50 cloths3K/yr
  • blue cloth5K/yr
  • blue cleaning cloths5K/yr
  • jcloths3K/yr

Reviews and returns

What reviews say buyers love and hate about J Cloths

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.20

Not fit for purpose

Too small

Tiny they are smaller than a jiffy cloth half th size

Thickness28%−0.26

thin

Very thin, small sections

thinner than normal

Quality-Overall13%+0.81

Feel very cheap

Poor quality

Rubbish

Ease Of Cleaning5%+1.19

Worse cleaning cloth ever

Makes cleaning harder

its not good for cleaning

Advertised Vs Actual Product2%+0.25

the advertisement and pictures are deceiving, totally wrong pictures and information they given

It doesn't work as explained in the advertisement

Love

Quality-Overall24%+0.81

Good quality

Quite simply the best

Decent product

Ease Of Cleaning18%+1.19

clean work surface's

Very useful for cleaning and so on

Perfect for professional cleaning

Value For Money11%+0.97

Great value

Good value

Material Quality6%+0.55

A delightful cloth

Absolutely glorious cloth

Size-Overall6%−0.20

Fit for purpose

Return

0.1% Return rate 44% Fixable by listing

Size-Overall41%▄█▇▆▇▄

Not fit for purpose

Too small

Tiny they are smaller than a jiffy cloth half th size

Quality-Overall21%█▇▆▇█▆

Feel very cheap

Poor quality

Rubbish

Thin13%█▇▅▄▁▅
Material Quality11%▄▁▁▁▄█
Ease Of Cleaning4%▁▁▁▁█▆

Worse cleaning cloth ever

Makes cleaning harder

its not good for cleaning

FAQ

Common J Cloths questions

Answered from the same tracked data.