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J Cloths

Maybe

Buyers convert on 23.4% of searches. But the top 5 products take 74% of clicks, so J Cloths is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£274K/yr146K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
74%top-5 click share · 9 brands · 72 sellers

Flapen Score

J Cloths against its category

The dotted line is the Grocery average. Past it, J Cloths is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The J Cloths market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for J Cloths 146K times last year and spent an estimated £274K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 23.4% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
23.4%
Market size, estimated
£274Ka year
Peak month
March1.3× the quietest month
Top search term
j cloths48K searches a year

02 · Price

A sale here is worth £8.02.

Listings sell for £8.02 on average, from £1.21 to £20.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.02 that is £24K to £32K a year per listing.

Average price
£8.02under the $15 to $100 sweet spot
Price range
£1.21–£20.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Air Fresheners. It carries 1,090 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#195in Air Fresheners
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,090per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top J Cloths products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£27K£55K£82K£110K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

72

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

13%

  • Spontex39%
  • SOL16%
  • andarta10%
  • SMITH'S 20159%
  • JINYUDOME7%
  • J Cloth6%
  • Open — no brand owns it (3 brands, 13%)

Demand

J Cloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top J Cloths search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • j cloths48K/yr
  • jay cloths19K/yr
  • blue cloths17K/yr
  • j cloth11K/yr
  • all purpose cloths9K/yr
  • j cloths on a roll8K/yr
  • j cloths the original blue - 50 cloths3K/yr
  • blue cloth5K/yr
  • blue cleaning cloths5K/yr
  • jcloths3K/yr

Reviews and returns

What reviews say buyers love and hate about J Cloths

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common J Cloths questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data