Italian Wine
FailShoppers spend only $15K a year here, so Italian Wine is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £15K/yr34K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 52%top-5 click share · 16 brands · 37 sellers
Flapen Score
Italian Wine against its category
The dotted line is the Grocery average. Past it, Italian Wine is stronger. Inside it, weaker.
Market
The Italian Wine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Italian Wine 34K times last year and spent an estimated £15K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £15Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- italian red wine16K searches a year
02 · Price
A sale here is worth £13.57.
Listings sell for £13.57 on average, from £4.86 to £34.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.57 that is £0 to £1K a year per listing.
- Average price
- £13.57under the $15 to $100 sweet spot
- Price range
- £4.86–£34.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #361 within Beer, Wine & Spirits. It carries 163 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 11.4%
- Average rank
- #361in Beer, Wine & Spirits
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 163per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Italian Wine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Novantaceppi Montepulciano DAbruzzo DOC - Italian Red Wine
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 6y ago

Freixenet Italian Still Wine Chianti
- Price
- £7.66
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 5y ago

Lo Zoccolaio Langhe Rosso DOC Baccanera Piedmont Red Dry Wine with Wood Case - 1x750 ml
- Price
- £16.59
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 4y ago

Novantaceppi Nero Di Troia Puglia Red Wine - 75cl
- Price
- £8.64
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 1y ago

Red Wine - Italy Montepulciano DAbruzzo 75cl
- Price
- £6.51
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 7y ago
Trending
90-day click momentum
Barolo and Barbaresco: The King and Queen of Italian Wine
- Price
- £28.15
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 12y ago

AIKARO - Wine Air Aerator Automatic Decanter with Filter Stand and Corkscrow (Set)
- Price
- £16.62
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 3y ago

by Amazon Argentinian Malbec Red Wine 75cl
- Price
- £6.14
- Rating
- 4.3/5
- Reviews
- 332
- Age
- 3y ago

Novantaceppi Nero Di Troia Puglia Red Wine - 75cl
- Price
- £8.64
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 1y ago

Morrisons The Best Organic Montepulciano DAbruzzo 75cl
- Price
- £8.29
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 4y ago
Newest
by launch date
Novantaceppi Nero Di Troia Puglia Red Wine - 75cl
- Price
- £8.64
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 1y ago

Canti - Gran Passero Italian Red Passito I.G.T. Wine 14.5% Appassimento of Apulian Grapes Smooth and Velverty Flavor with a Sweet and Floral Taste 1x750 ml
- Price
- £8.28
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago

by Amazon Argentinian Malbec Red Wine 75cl
- Price
- £6.14
- Rating
- 4.3/5
- Reviews
- 332
- Age
- 3y ago

by Amazon Our Selection Cotes Du Rhone Villages AOC Red Wine 75cl
- Price
- £6.98
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 3y ago

AIKARO - Wine Air Aerator Automatic Decanter with Filter Stand and Corkscrow (Set)
- Price
- £16.62
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
37
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
27%
- Novantaceppi27%
- Lo Zoccolaio11%
- Morrisons10%
- Freixenet10%
- Sant'Orsola8%
- Villa Verde6%
Demand
Italian Wine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Italian Wine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- italian red wine16K/yr
- italian wine12K/yr
- italian red wines5K/yr
Reviews and returns
What reviews say buyers love and hate about Italian Wine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a total bland horrible wine
Its cheap wine
Delightful, wish it was offered more often at special price
Harshest wine I have tasted
THERE IS NO ORGANIC CERTIFICATION ON THIS PRODUCT
NO ORGANIC CERTIFICATION ON THE WINE
Fairly low quality - makes me question the authenticity if the ieganic label
Low quality
Love
On checking the aerator prior to gifting the quality seemed really good
Well made item
Good quality
seems good value for money
A decent wine for the price
There's much nicer. and cheaper
A good red wine
It's Red and smooth, a lovely wine, so much so, I had to order a second bottle
Easy to use
Easy to use and looks good
Very nice full bodied red
Return
0.4% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Italian Wine questions
Answered from the same tracked data.









