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Italian Wine

Fail

Shoppers spend an estimated $15K a year here, so Italian Wine is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£15K/yr34K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
52%top-5 click share · 16 brands · 37 sellers

Flapen Score

Italian Wine against its category

The dotted line is the Grocery average. Past it, Italian Wine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Italian Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Italian Wine 34K times last year and spent an estimated £15K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
3.3%
Market size, estimated
£15Ka year
Peak month
December4.5× the quietest month
Top search term
italian red wine16K searches a year

02 · Price

A sale here is worth £13.57.

Listings sell for £13.57 on average, from £4.86 to £34.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.57 that is £0 to £1K a year per listing.

Average price
£13.57under the $15 to $100 sweet spot
Price range
£4.86–£34.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #361 within Beer, Wine & Spirits. It carries 163 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#361in Beer, Wine & Spirits
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
163per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Italian Wine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£740£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

37

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 95%

Open market

27%

  • Novantaceppi27%
  • Lo Zoccolaio11%
  • Morrisons10%
  • Freixenet10%
  • Sant'Orsola8%
  • Villa Verde6%

Demand

Italian Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Italian Wine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • italian red wine16K/yr
  • italian wine12K/yr
  • italian red wines5K/yr

Reviews and returns

What reviews say buyers love and hate about Italian Wine

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Alcohol Flavor”
0.4%of orders come back
“a total bland horrible wine”
A buyer, on “Alcohol Flavor”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Italian Wine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data