Skip to content

Italian Sausage

Fail

The top 5 brands take 100% of clicks, so Italian Sausage is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£117K/yr156K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
79%top-5 click share · 3 brands · 4 sellers

Flapen Score

Italian Sausage against its category

The dotted line is the Grocery average. Past it, Italian Sausage is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Italian Sausage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Italian Sausage 156K times last year and spent an estimated £117K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

31.3% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
31.3%
Market size, estimated
£117Ka year
Peak month
November8.5× the quietest month
Top search term
chorizo127K searches a year

02 · Price

A sale here is worth £2.40.

Listings sell for £2.40 on average, from £1.13 to £3.57. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £2.40 that is £7K to £10K a year per listing.

Average price
£2.40under the $15 to $100 sweet spot
Price range
£1.13–£3.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #59 within Fresh & Chilled. It carries 352 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#59in Fresh & Chilled
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
11

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
70 months

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Morrisons87%
  • by Amazon10%
  • Unearthed3%
  • Open — no brand owns it (0%)

Demand

Italian Sausage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Italian Sausage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chorizo127K/yr
  • italian sausage13K/yr
  • chorizo sausage13K/yr
  • spicy sausage3K/yr

Reviews and returns

What reviews say buyers love and hate about Italian Sausage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Artificial Sweeteners33%−0.26

Added sugar

Spiciness33%−0.02

bit too spicy for the younger children

Delicious sausages, bit too spicy for the younger children,

Size-Overall17%−0.04

smaller than usual

Love

Taste-Overall55%+3.89

Great tasting Chorizo, cooks lovely

Excellent taste

Delicious

Quality-Overall18%−0.03

Beautiful quality Sausages, very tasty

Good quality

Great quality and price

Flavor8%+0.46

Flavoursome

Bought these for our daughter as she loves flavoursome foods

Lovely flavor with heat kick

Spiciness4%−0.02

In use, it delivers a smoky, paprika-led flavour with a mild spice that works well in a variety of dishes

Nicely spiced might be hot for aoMe with low tolerance to spicy foods

Spicy spanish chorizo ring

Value For Money4%+0.24

Great value

For around £1 per pack, it offers strong value and convenience, though its more of a budget option than premium deli chorizo

FAQ

Common Italian Sausage questions

Answered from the same tracked data.