Italian Sausage
FailThe top 5 brands take 100% of clicks, so Italian Sausage is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £117K/yr156K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 4 sellers
Flapen Score
Italian Sausage against its category
The dotted line is the Grocery average. Past it, Italian Sausage is stronger. Inside it, weaker.
Market
The Italian Sausage market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Italian Sausage 156K times last year and spent an estimated £117K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
31.3% of searches ended in a purchase last week.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 31.3%
- Market size, estimated
- £117Ka year
- Peak month
- November8.5× the quietest month
- Top search term
- chorizo127K searches a year
02 · Price
A sale here is worth £2.40.
Listings sell for £2.40 on average, from £1.13 to £3.57. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £2.40 that is £7K to £10K a year per listing.
- Average price
- £2.40under the $15 to $100 sweet spot
- Price range
- £1.13–£3.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #59 within Fresh & Chilled. It carries 352 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #59in Fresh & Chilled
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 352per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Italian Sausage products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Spanish Chorizo Ring 200g
- Price
- £2.66
- Rating
- 4.6/5
- Reviews
- 1,015
- Age
- 9y ago

Morrisons Spicy Spanish Chorizo Ring 200g
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 958
- Age
- 9y ago

Morrisons Sliced Chorizo 140g
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 12mo ago

Morrisons Diced Chorizo 140g
- Price
- £2.82
- Rating
- 4.6/5
- Reviews
- 948
- Age
- 13y ago

by Amazon Spicy Chorizo Ring 225g
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 6y ago
Trending
90-day click momentum
Morrisons Sliced Chorizo 140g
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 12mo ago

Morrisons The Best Chorizo Style Sausages 400g
- Price
- £3.25
- Rating
- 4.2/5
- Reviews
- 104
- Age
- 3y ago

by Amazon 22 Spanish Chorizo Slices 100g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 6y ago

Morrisons Sliced Spicy Chorizo 140g
- Price
- £1.85
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 12mo ago

Morrisons Spanish Chorizo Ring 200g
- Price
- £2.66
- Rating
- 4.6/5
- Reviews
- 1,015
- Age
- 9y ago
Newest
by launch date
Morrisons Sliced Chorizo 140g
- Price
- £1.86
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 12mo ago

Morrisons Chorizo 70g
- Price
- £1.13
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 12mo ago

Morrisons Sliced Spicy Chorizo 140g
- Price
- £1.85
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 12mo ago

Morrisons Market Street Deli Chorizo 100g
- Price
- £2.64
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 1y ago

Morrisons The Best Chorizo Style Sausages 400g
- Price
- £3.25
- Rating
- 4.2/5
- Reviews
- 104
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Morrisons87%
- by Amazon10%
- Unearthed3%
- Open — no brand owns it (0%)
Demand
Italian Sausage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.5×
Search terms
Top Italian Sausage search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chorizo127K/yr
- italian sausage13K/yr
- chorizo sausage13K/yr
- spicy sausage3K/yr
Reviews and returns
What reviews say buyers love and hate about Italian Sausage
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Added sugar
bit too spicy for the younger children
Delicious sausages, bit too spicy for the younger children,
smaller than usual
Love
Great tasting Chorizo, cooks lovely
Excellent taste
Delicious
Beautiful quality Sausages, very tasty
Good quality
Great quality and price
Flavoursome
Bought these for our daughter as she loves flavoursome foods
Lovely flavor with heat kick
In use, it delivers a smoky, paprika-led flavour with a mild spice that works well in a variety of dishes
Nicely spiced might be hot for aoMe with low tolerance to spicy foods
Spicy spanish chorizo ring
Great value
For around £1 per pack, it offers strong value and convenience, though its more of a budget option than premium deli chorizo
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Italian Sausage questions
Answered from the same tracked data.









