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Italian Coffee Beans

Fail

The top 5 brands take 100% of clicks, so Italian Coffee Beans is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£287K/yr150K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
65%top-5 click share · 4 brands · 20 sellers

Flapen Score

Italian Coffee Beans against its category

The dotted line is the Grocery average. Past it, Italian Coffee Beans is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Italian Coffee Beans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Italian Coffee Beans 150K times last year and spent an estimated £287K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
9.3%
Market size, estimated
£287Ka year
Top search term
kimbo coffee beans71K searches a year

02 · Price

A sale here is worth £20.62.

Listings sell for £20.62 on average, from £4.77 to £64.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £20.62 that is £10K to £15K a year per listing.

Average price
£20.62inside the $15 to $100 sweet spot
Price range
£4.77–£64.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #72 within Coffee. It carries 1,605 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#72in Coffee
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,605per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Italian Coffee Beans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£57K£86K£115K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Kimbo95%
  • Harboryam3%
  • Pellini1%
  • by Amazon1%

Demand

Italian Coffee Beans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 2.1× · 10 of 12 months tracked

Search terms

Top Italian Coffee Beans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kimbo coffee beans71K/yr
  • italian coffee beans26K/yr
  • kimbo21K/yr
  • kimbo coffee18K/yr
  • coffee beans italian5K/yr
  • coffee beans kimbo4K/yr
  • kimbo coffee beans 1kg5K/yr

Reviews and returns

What reviews say buyers love and hate about Italian Coffee Beans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+1.81

Taste horrible

Taste is odd

Bland taste

Smell13%−0.11

However, has a strong fish smell to it which is odd

The beans had a sharp musty unplesent odour

Smells bad

Flavor11%−0.05

Not the most intense flavour

the flavour is very bland

Lacking flavour

Bitter10%−0.10

Too bitter for me

The coffee left a bitter aftertaste

it tasted very bitter to me

Value For Money7%+0.71

More expensive than some other brands

What a waste of money

expensive

Love

Taste-Overall36%+1.81

rich taste

Delicious coffee

Good taste

Caffeine Content14%+1.42

Full body, dark roast and very high in caffeine

it gives you a caffeine hit like no other

Good coffee

Quality-Overall11%

the quality is reliable

Best quality

this coffee is very good quality

Flavor9%−0.05

Lovely flavor very smooth my current favorite

Amazing flavour

Nice flavour,great cup of coffee

Value For Money9%+0.71

Excellent value for money

Great price

value for money

FAQ

Common Italian Coffee Beans questions

Answered from the same tracked data.