Italian Biscuits
FailShoppers spend an estimated $77K a year here, so Italian Biscuits is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £77K/yr150K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 47%top-5 click share · 11 brands · 48 sellers
Flapen Score
Italian Biscuits against its category
The dotted line is the Grocery average. Past it, Italian Biscuits is stronger. Inside it, weaker.
Market
The Italian Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Italian Biscuits 150K times last year and spent an estimated £77K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £77Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- italian biscuits75K searches a year
02 · Price
A sale here is worth £9.33.
Listings sell for £9.33 on average, from £2.15 to £25.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.33 that is £933 to £2K a year per listing.
- Average price
- £9.33under the $15 to $100 sweet spot
- Price range
- £2.15–£25.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £933–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #205 within Bakery. It carries 368 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 85%
- Out of stock, average day
- 7.2%
- Average rank
- #205in Bakery
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 368per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Italian Biscuits products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mulino Bianco Barilla Abbracci Biscuits Chocolate and Cream Cookies Italian Snack Pack Biscuits - Single Pack of 1 x 350g
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 7y ago

Mulino Bianco | Italian Biscuits | Mulino Bianco Nascondini -330g | Italian Cookies | 11.64 Ounce Total Weight
- Price
- £6.12
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 4y ago

MULINO BIANCO Galletti- Italian Biscuits
- Price
- £4.97
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 13y ago

Matilde Vicenzi MiniVoglie Assorted Italian Biscuit Tin Fine Selected Assorted Cookies Biscuit Gift Tin 500g Traditional Italian Patisserie Elegant Round Gift Box for Birthday Gifts Easter
- Price
- £14.73
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 4mo ago

3X Mulino Bianco Macine Italian Biscuits Cookies 350g
- Price
- £8.85
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 8y ago
Trending
estimated 90-day click momentum
Matilde Vicenzi MiniVoglie Assorted Italian Biscuit Tin Fine Selected Assorted Cookies Biscuit Gift Tin 500g Traditional Italian Patisserie Elegant Round Gift Box for Birthday Gifts Easter
- Price
- £14.73
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 4mo ago

Vicenzi Millefoglie Assorted Filled Puff Pastry Cookies Gift Tin 390g - 4 Flavors Chocolate Milk Cream Raspberry Apricot Vanilla Italian Biscuits. Great Birthday Gifts for Women
- Price
- £17.43
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 4mo ago

Buiteman Parmigiano Reggiano Biscuits 75g
- Price
- £2.26
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago

Mulino Bianco | Italian Biscuits | Mulino Bianco Nascondini -330g | Italian Cookies | 11.64 Ounce Total Weight
- Price
- £6.12
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 4y ago
Newest
by launch date
Matilde Vicenzi MiniVoglie Assorted Italian Biscuit Tin Fine Selected Assorted Cookies Biscuit Gift Tin 500g Traditional Italian Patisserie Elegant Round Gift Box for Birthday Gifts Easter
- Price
- £14.73
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 4mo ago

Vicenzi Millefoglie Assorted Filled Puff Pastry Cookies Gift Tin 390g - 4 Flavors Chocolate Milk Cream Raspberry Apricot Vanilla Italian Biscuits. Great Birthday Gifts for Women
- Price
- £17.43
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 4mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago

La Mole - Italian Biscuits Selection | Amaretti (200g) & Cantuccini (200g)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 11mo ago

La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy
- Price
- £7.99
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
48
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 92%
Open market
8%
- Mulino Bianco43%
- Barilla21%
- Topline13%
- Loacker6%
- PVL Trade5%
- LA MOLE4%
- Open — no brand owns it (5 brands, 8%)
Demand
Italian Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Italian Biscuits search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- italian biscuits75K/yr
- mulino bianco44K/yr
- mulino bianco biscuits15K/yr
- italian snacks12K/yr
- italian biscuits in tin5K/yr
Reviews and returns
What reviews say buyers love and hate about Italian Biscuits
We read the reviews and the return reasons for every product selling here.
“pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Italian Biscuits questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









