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Isotonic Powder

Fail

The top 5 brands take 99% of clicks, so Isotonic Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£97K/yr79K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
62%top-5 click share · 6 brands · 43 sellers

Flapen Score

Isotonic Powder against its category

The dotted line is the Grocery average. Past it, Isotonic Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isotonic Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Isotonic Powder 79K times last year and spent an estimated £97K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
10.1%
Market size, estimated
£97Ka year
Peak month
October9.7× the quietest month
Top search term
fast and up13K searches a year

02 · Price

A sale here is worth £12.26.

Listings sell for £12.26 on average, from £4.29 to £21.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.26 that is £3K to £6K a year per listing.

Average price
£12.26under the $15 to $100 sweet spot
Price range
£4.29–£21.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #59 within Energy Drinks. It carries 871 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#59in Energy Drinks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
871per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Isotonic Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

43

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • FAST&UP57%
  • Science in Sport36%
  • Powerbar3%
  • Optimum Nutrition2%
  • HIGH52%
  • Precision Hydration1%

Demand

Isotonic Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 9.7×

Search terms

Top Isotonic Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fast and up13K/yr
  • isotonic powder9K/yr
  • fast and up reload electrolytes12K/yr
  • sis electrolyte powder11K/yr
  • fast up electrolytes10K/yr
  • fast up4K/yr
  • sis carbohydrate powder3K/yr
  • sis go electrolyte powder5K/yr
  • fast&up3K/yr
  • sis powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Isotonic Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%−0.13

Gross taste

Horrid taste

taste is chalky

Flavor14%−0.04

Weak flavour

Very artificial flavours

Very weak flavour taste

Solubility10%−0.04

Not dissolving

Dissolves slowly

Doesnt mix well

Salt Content5%−0.02

Doesnt taste like salt like the other brand I bought

Really salty

This is overpriced lo-salt

Sweetness3%−0.02

I don't like overly sugary drinks

Too sweet

So sweet I couldn't drink it

Love

Taste-Overall24%−0.13

Love the taste very refreshing

Very strong taste

Great taste

Flavor11%−0.04

Great flavour

Amazing strawberry flavour yumyum

All the flavours were refreshing

Quality-Overall11%+1.34

Best performance brand there is

Excellent Product

Quality products

Value For Money7%+0.84

Excellent value for money

Value for money

Good value

Moist/Dry7%+0.75

Good for hydration

Great hydration

Great Hydration

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof50%▁▁▁▁█▁
Vitamin50%▁▁▁▁█▁

FAQ

Common Isotonic Powder questions

Answered from the same tracked data.