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Isotonic Powder

Fail

The top 5 brands take 99% of clicks, so Isotonic Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£97K/yr79K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
62%top-5 click share · 6 brands · 43 sellers

Flapen Score

Isotonic Powder against its category

The dotted line is the Grocery average. Past it, Isotonic Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isotonic Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Isotonic Powder 79K times last year and spent an estimated £97K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
10.1%
Market size, estimated
£97Ka year
Peak month
October9.7× the quietest month
Top search term
fast and up13K searches a year

02 · Price

A sale here is worth £12.26.

Listings sell for £12.26 on average, from £4.29 to £21.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.26 that is £3K to £6K a year per listing.

Average price
£12.26under the $15 to $100 sweet spot
Price range
£4.29–£21.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #59 within Energy Drinks. It carries 871 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#59in Energy Drinks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
871per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Isotonic Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

43

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

0%

  • FAST&UP57%
  • Science in Sport36%
  • Powerbar3%
  • Optimum Nutrition2%
  • HIGH52%
  • Precision Hydration1%

Demand

Isotonic Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 9.7×

Search terms

Top Isotonic Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fast and up13K/yr
  • isotonic powder9K/yr
  • fast and up reload electrolytes12K/yr
  • sis electrolyte powder11K/yr
  • fast up electrolytes10K/yr
  • fast up4K/yr
  • sis carbohydrate powder3K/yr
  • sis go electrolyte powder5K/yr
  • fast&up3K/yr
  • sis powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Isotonic Powder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
32%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Gross taste”
A buyer, on “Taste-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Isotonic Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data