Isotonic Powder
FailThe top 5 brands take 99% of clicks, so Isotonic Powder is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £97K/yr79K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 62%top-5 click share · 6 brands · 43 sellers
Flapen Score
Isotonic Powder against its category
The dotted line is the Grocery average. Past it, Isotonic Powder is stronger. Inside it, weaker.
Market
The Isotonic Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Isotonic Powder 79K times last year and spent an estimated £97K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £97Ka year
- Peak month
- October9.7× the quietest month
- Top search term
- fast and up13K searches a year
02 · Price
A sale here is worth £12.26.
Listings sell for £12.26 on average, from £4.29 to £21.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.26 that is £3K to £6K a year per listing.
- Average price
- £12.26under the $15 to $100 sweet spot
- Price range
- £4.29–£21.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #59 within Energy Drinks. It carries 871 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #59in Energy Drinks
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 871per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Isotonic Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fast&Up Reload Energising Electrolyte Drink - Variety Pack - 80 Effervescent Hydration Tablets - Added Vitamin C & B12 - Vegan
- Price
- £12.69
- Rating
- 4.3/5
- Reviews
- 546
- Age
- 4y ago

Science In Sport GO Electrolyte Powder Energy Drinks High Carbohydrates and Sodium Lemon and Lime Flavour 32 Servings Per 1.6kg
- Price
- £20.77
- Rating
- 4.6/5
- Reviews
- 1,550
- Age
- 19y ago

Fast&Up Reload Energising Electrolyte Drink - Mixed Berry Flavour - 80 Effervescent Hydration Tablets - Added Vitamin C & B12 - Vegan
- Price
- £13.38
- Rating
- 4.5/5
- Reviews
- 2,461
- Age
- 4y ago

Science In Sport GO Electrolyte Powder Energy Drinks High Carbohydrates and Sodium Blackcurrant Flavour 32 Servings Per 1.6kg
- Price
- £21.15
- Rating
- 4.4/5
- Reviews
- 855
- Age
- 19y ago

Fast&Up Reload - Energising Electrolyte Drink - Mixed Berry Flavour - 20 Effervescent Hydration Tablets - Added Vitamin C & B12 - Vegan
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 2,461
- Age
- 5y ago
Trending
90-day click momentum
Science In Sport GO Electrolyte Powder Energy Drinks High Carbohydrates and Sodium Blackcurrant Flavour 12 Servings Per 500 g
- Price
- £10.65
- Rating
- 4.4/5
- Reviews
- 855
- Age
- 19y ago

Fast&Up Reload Energising Electrolyte Drink - Variety Pack - 80 Effervescent Hydration Tablets - Added Vitamin C & B12 - Vegan
- Price
- £12.69
- Rating
- 4.3/5
- Reviews
- 546
- Age
- 4y ago

Optimum Nutrition Electrolyte Powder Forest Berries Ready-to-Mix Formula Sodium Magnesium Potassium Food Supplement for Workouts and Intense Training 264 g 33 Servings
- Price
- £6.71
- Rating
- 4.1/5
- Reviews
- 688
- Age
- 1y ago

Fast&Up Reload Zero Electrolyte Tablets | Zero Sugar & Calories | Summer Fruits Flavour | 100 Effervescent Tablets with Vitamin C & B12 | Instant Hydration & Energy
- Price
- £11.71
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 10mo ago

Powerbar Isoactive (600g) Orange - Energy & Endurance - Electrolytes
- Price
- £8.80
- Rating
- 4.4/5
- Reviews
- 2,054
- Age
- 8y ago
Newest
by launch date
Fast&Up Reload Zero Electrolyte Tablets | Zero Sugar & Calories | Summer Fruits Flavour | 100 Effervescent Tablets with Vitamin C & B12 | Instant Hydration & Energy
- Price
- £11.71
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 10mo ago

Fast&Up Reload Zero Electrolyte Tablets | Zero Sugar & Calories | Lemon & Lime Flavour | 100 Effervescent Tablets with Vitamin C & B12 | Instant Hydration & Energy
- Price
- £13.25
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 10mo ago

Fast&Up Reload Zero Electrolyte Tablets | Zero Sugar & Calories | Summer Fruits Flavour | 25 Effervescent Tablets with Vitamin C & B12 | Instant Hydration & Energy
- Price
- £6.08
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 10mo ago

Optimum Nutrition Electrolyte Powder Forest Berries Ready-to-Mix Formula Sodium Magnesium Potassium Food Supplement for Workouts and Intense Training 264 g 33 Servings
- Price
- £6.71
- Rating
- 4.1/5
- Reviews
- 688
- Age
- 1y ago

Science in Sport Hydro+ Electrolytes Powder Sachets with 5 Essential Electrolytes and Added Vitamins C B6 and B12 for Hydration Drink | Berry Pack of 20 Sachets
- Price
- £18.19
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
43
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- FAST&UP57%
- Science in Sport36%
- Powerbar3%
- Optimum Nutrition2%
- HIGH52%
- Precision Hydration1%
Demand
Isotonic Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 9.7×
Search terms
Top Isotonic Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fast and up13K/yr
- isotonic powder9K/yr
- fast and up reload electrolytes12K/yr
- sis electrolyte powder11K/yr
- fast up electrolytes10K/yr
- fast up4K/yr
- sis carbohydrate powder3K/yr
- sis go electrolyte powder5K/yr
- fast&up3K/yr
- sis powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Isotonic Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Gross taste
Horrid taste
taste is chalky
Weak flavour
Very artificial flavours
Very weak flavour taste
Not dissolving
Dissolves slowly
Doesnt mix well
Doesnt taste like salt like the other brand I bought
Really salty
This is overpriced lo-salt
I don't like overly sugary drinks
Too sweet
So sweet I couldn't drink it
Love
Love the taste very refreshing
Very strong taste
Great taste
Great flavour
Amazing strawberry flavour yumyum
All the flavours were refreshing
Best performance brand there is
Excellent Product
Quality products
Excellent value for money
Value for money
Good value
Good for hydration
Great hydration
Great Hydration
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Isotonic Powder questions
Answered from the same tracked data.









