Isotonic Drink
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Isotonic Drink is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £1.5M/yr1.5M searches / yr
- 90-day growth
- +32.9%search demand this quarter
- Competition
- 54%top-5 click share · 3 brands · 123 sellers
Flapen Score
Isotonic Drink against its category
The dotted line is the Grocery average. Past it, Isotonic Drink is stronger. Inside it, weaker.
Market
The Isotonic Drink market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Isotonic Drink 1.5M times last year and spent an estimated £1.5M. All 3 brands take every click. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 16.9% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +32.9%
- Conversion, latest week
- 16.9%
- Market size, estimated
- £1.5Ma year
- Top search term
- lucozade657K searches a year
02 · Price
A sale here is worth £6.08.
Listings sell for £6.08 on average, from £1.46 to £24.73. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £6.08 that is £61K to £76K a year per listing.
- Average price
- £6.08under the $15 to $100 sweet spot
- Price range
- £1.46–£24.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £61K–£76K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Energy Drinks. It carries 873 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #107in Energy Drinks
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 873per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Isotonic Drink products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lucozade Sport Body Fuel - Orange 4x500ml Isotonic sports drink with Electrolytes and Vitamin B3 Still Bursting with Flavour
- Price
- £2.59
- Rating
- 4.7/5
- Reviews
- 2,804
- Age
- 11y ago

Lucozade Sport Body Fuel - Raspberry 4x500ml| Isotonic sports drink with Electrolytes and Vitamin B3 | Still | Bursting with Flavour
- Price
- £2.59
- Rating
- 4.7/5
- Reviews
- 1,215
- Age
- 13y ago

Lucozade Energy Orange 380ml (Pack of 4)
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 2,110
- Age
- 12y ago

Lucozade Energy Original 380ml (Pack of 4)
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 1,869
- Age
- 10y ago

Lucozade Sport Body Fuel Orange 500ml x12 Isotonic Electrolyte Drink
- Price
- £9.01
- Rating
- 4.5/5
- Reviews
- 1,846
- Age
- 8y ago
Trending
estimated 90-day click momentum
Lucozade Energy Cherry 380ml (Pack of 4)
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 12y ago

Powerade Blue Berry Tropical | 500ml x 15
- Price
- £24.73
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 4y ago

Lucozade Energy Caribbean Crush 380ml (Pack of 4)
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 393
- Age
- 5y ago

Lucozade Energy Drink Original 330 ml (Pack of 24)
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 171
- Age
- 2y ago

Lucozade Sport Body Fuel - Raspberry 4x500ml| Isotonic sports drink with Electrolytes and Vitamin B3 | Still | Bursting with Flavour
- Price
- £2.59
- Rating
- 4.7/5
- Reviews
- 1,215
- Age
- 13y ago
Newest
by launch date
Lucozade Sport Ice Kick Jude Bellingham Edition 4x500ml Isotonic sports drink with electrolytes and vitamin B3 | Still | Bursting with flavour
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 1y ago

Lucozade Sport Ice Kick Jude Bellingham Edition 500ml (Pack of 12) Isotonic sports drink with electrolytes and vitamin B3 | Still | Bursting with flavour
- Price
- £8.46
- Rating
- 4.6/5
- Reviews
- 294
- Age
- 1y ago

Lucozade Energy Drink Original 330 ml (Pack of 24)
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 171
- Age
- 2y ago

Boost Sports Drink Orange Flavour 12 Isotonic Drink with Vitamin B12 and B6 Electrolyte Drink Maximum Hydration Drinks Low Calorie Vegan Adult Soft Drinks Multipacks 12x500ml
- Price
- £6.79
- Rating
- 4.7/5
- Reviews
- 508
- Age
- 3y ago

Boost Sports Drinks Mixed Berry 12 Isotonic Drink with Vitamin B12 and B6 Electrolyte Drink Maximum Hydration Drinks Low Calorie Vegan Adult Soft Drinks Multipacks 12x500ml
- Price
- £6.82
- Rating
- 4.7/5
- Reviews
- 347
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
123
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
0%
- Lucozade89%
- Boost7%
- Powerade4%
- Open — no brand owns it (0%)
Demand
Isotonic Drink search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 8.2× · 11 of 12 months tracked
Search terms
Top Isotonic Drink search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lucozade657K/yr
- lucozade sport365K/yr
- powerade70K/yr
- boost energy drink75K/yr
- boost75K/yr
- isotonic drink44K/yr
- powerade blue25K/yr
- lucozade sport orange31K/yr
- sports drinks23K/yr
- lucozade sport raspberry20K/yr
Reviews and returns
What reviews say buyers love and hate about Isotonic Drink
We read the reviews and the return reasons for every product selling here.
“Doesn't quite taste how it should”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Isotonic Drink questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









