Islay Whisky
Islay Whisky shows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Flapen Score
Is Islay Whisky profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Islay Whisky is a £1.1M/yr Amazon United Kingdom market (500K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Islay Whisky: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.5% over the last 90 days and 6.1% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 23 products
Top Islay Whisky products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Laphroaig 10 YO Single Malt Whisky 70cl
- Price
- £24.15
- Rating
- 4.8/5
- Reviews
- 8,774
- Age
- 15y ago
Ardbeg Ten Years Old Islay Single Malt Scotch Whisky Peaty & Smokey Gift Box 70cl Ideal Gift for Fathers Day
- Price
- £29.94
- Rating
- 4.8/5
- Reviews
- 1,345
- Age
- 9y ago
Laphroaig Oak Select | Scotch | Islay | Single Malt Peated Whisky | Smoky Salty & Sweet | 40% ABV | 70cl (Packaging may vary)
- Price
- £20.90
- Rating
- 4.7/5
- Reviews
- 6,010
- Age
- 12y ago
Bunnahabhain Stiuireadair Islay Single Malt Scotch Whisky 70cl | 46.3% vol | Fruity Nutty Spicey Unpeated Islay Whisky | Islay Single Malt Whisky
- Price
- £22.42
- Rating
- 4.7/5
- Reviews
- 5,771
- Age
- 9y ago
Bunnahabhain 12 Year Old Islay Single Malt Scotch Whisky 70cl | 46.3% ABV | Nutty Sweet Unpeated Islay Whisky | Islay Single Malt Whisky
- Price
- £32.23
- Rating
- 4.8/5
- Reviews
- 6,364
- Age
- 15y ago
Trending
90-day click momentum
Bruichladdich The Classic Laddie 10 Unpeated Islay Single Malt Scotch Whisky 70cl
- Price
- £28.56
- Rating
- 4.8/5
- Reviews
- 2,149
- Age
- 12y ago
Smokehead Islay Peated Single Malt Scotch Whisky | Gift Box Included | Heavily Peated | Bonfire Smoke Lemon Spice & Honey | Smoky Islay Malt | 70cl | 40% ABV | Whisky Gift for Fathers Day
- Price
- £22.13
- Rating
- 4.6/5
- Reviews
- 3,994
- Age
- 14y ago
Ardbeg 10 Year Old - Warehouse Pack
- Price
- £33.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8y ago
Caol Ila 12 Year Old Single Malt Whisky | 43% vol | 70cl | Scotch Whisky | Peaty Whisky from Islay | Distinct Smokiness | Fresh | Sweetly Fruity & Smooth-Bodied
- Price
- £35.52
- Rating
- 4.8/5
- Reviews
- 6,159
- Age
- 15y ago
Laphroaig 10 YO Single Malt Whisky 70cl
- Price
- £24.15
- Rating
- 4.8/5
- Reviews
- 8,774
- Age
- 15y ago
Newest
by launch date
Laphroaig 10 Years Old Sherry Oak Finish | Single Malt Peated Scotch Whisky | Islay | Maple Syrup and Dark Chocolate | Bourbon and Oloroso Sherry Oak Cask Matured | 48 Percent ABV | 70 cl
- Price
- £43.98
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 3y ago
Laphroaig 10 Years Old Cask Strength Batch 16 | Scotch | Islay | Single Malt Peated Whisky | Smoky Salty and Sweet | Cask Strength | 58.5% ABV | 70cl
- Price
- £45.44
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 3y ago
Ardbeg Wee Beastie Islay Single Malt Scotch Whisky Peaty & Smokey 70cl Ideal Gift for Fathers Day
- Price
- £25.36
- Rating
- 4.7/5
- Reviews
- 1,495
- Age
- 6y ago
Port Charlotte 10 Year Old Heavily Peated Islay Single Malt Scotch Whisky 70cl
- Price
- £38.26
- Rating
- 4.7/5
- Reviews
- 1,932
- Age
- 8y ago
Ardbeg 10 Year Old - Warehouse Pack
- Price
- £33.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
58
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
9%
- Laphroaig38%
- Ardbeg23%
- Bunnahabhain17%
- Bruichladdich5%
- Port Charlotte5%
- Smokehead4%
- Open — no brand owns it (3 brands, 9%)
Islay Whisky demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top Islay Whisky search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- laphroaig whisky79K/yr
- ardbeg54K/yr
- bunnahabhain whisky46K/yr
- islay whisky45K/yr
- laphroaig30K/yr
- laphroaig 10 year old29K/yr
- bruichladdich whisky20K/yr
- ardbeg 1020K/yr
- caol ila19K/yr
- smokehead whisky16K/yr
What reviews say buyers love and hate about Islay Whisky
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Perfectly described fantastic drink”
“Amazing smokey taste”
“it was good value”
“So much smooth flavour”
“Great product and availability”
What buyers complain about
86% of reviews“Really Bad Taste”
“more expensive”
“I am a fan of big flavoured Islay malts which this definitely is not”
“Quite cheap”
“When you buy a Laphraoig, you expect the smell of seaweed, peat smoke and traditional blackface sheep”
Common Islay Whisky questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
