Irish Whiskey
MaybeReturns run at only 0.3% of orders. But the top 5 brands take 99% of clicks, so Irish Whiskey is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £1.4M/yr931K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 60 sellers
Flapen Score
Irish Whiskey against its category
The dotted line is the Grocery average. Past it, Irish Whiskey is stronger. Inside it, weaker.
Market
The Irish Whiskey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Irish Whiskey 931K times last year and spent an estimated £1.4M. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 931K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 931K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £1.4Ma year
- Peak month
- December3.6× the quietest month
- Top search term
- irish whiskey240K searches a year
02 · Price
A sale here is worth £22.19.
Listings sell for £22.19 on average, from £13.31 to £41.34. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £22.19 that is £55K to £67K a year per listing.
- Average price
- £22.19inside the $15 to $100 sweet spot
- Price range
- £13.31–£41.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £55K–£67K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Beer, Wine & Spirits. It carries 2,600 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Beer, Wine & Spirits
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,600per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Irish Whiskey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jameson Original Triple Distilled Blended Irish Whiskey | 40% ABV | 1L | Irish Whiskey with Spicy Wood and Sweet Notes | Blended Irish Whiskey with Signature Smoothness | Triple Distilled in Ireland
- Price
- £22.42
- Rating
- 4.8/5
- Reviews
- 2,607
- Age
- 13y ago

Jameson Original Triple Distilled Blended Irish Whiskey 40 Percent ABV 70cl Irish Whiskey with Spicy Wood and Sweet Notes Triple Distilled in Ireland Packaging May Vary
- Price
- £17.39
- Rating
- 4.8/5
- Reviews
- 10,246
- Age
- 16y ago

Jameson Black Barrel Blended Irish Whiskey with Gift Box 700ml
- Price
- £22.58
- Rating
- 4.8/5
- Reviews
- 3,757
- Age
- 10y ago

Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 4,721
- Age
- 15y ago

Paddy Irish Whisky 700ml
- Price
- £13.85
- Rating
- 4.7/5
- Reviews
- 3,556
- Age
- 15y ago
Trending
90-day click momentum
Jameson Distillers Batch 70cl
- Price
- £41.34
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 6mo ago

Bushmills Black Bush Irish Whiskey 40% ABV 70cl | Award-Winning Premium Irish Whiskey | Rich Dried Fruit Nutty & Oloroso Sherry Cask Notes | Smooth Whiskey Gift
- Price
- £20.83
- Rating
- 4.8/5
- Reviews
- 4,018
- Age
- 15y ago

The Pogues Blended Irish Whiskey 70cl
- Price
- £14.14
- Rating
- 4.5/5
- Reviews
- 880
- Age
- 10y ago

Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 4,721
- Age
- 15y ago

Jameson Black Barrel Blended Irish Whiskey with Gift Box 700ml
- Price
- £22.58
- Rating
- 4.8/5
- Reviews
- 3,757
- Age
- 10y ago
Newest
by launch date
Jameson Distillers Batch 70cl
- Price
- £41.34
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 6mo ago

Bushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts
- Price
- £27.93
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 10mo ago

Jameson Triple Triple | Blended Irish Whiskey | Triple Distilled | Triple Cask Matured | Unique Blend of Bourbon Sherry and Chestnut Casks | 40% ABV | 70cl | Toffee Cocoa and Toasted Almond Notes
- Price
- £20.15
- Rating
- 4.8/5
- Reviews
- 281
- Age
- 1y ago

Bushmills 15 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Aged & Cognac Cask | Rich Fruit & Spice Notes | Sipping & Gifts
- Price
- £33.45
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 2y ago

Pogues Streams of Whiskey 70cl | 40% |Matured in Bourbon casks | Aromas of vanilla and rich oak
- Price
- £13.31
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
60
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
0%
- Jameson64%
- Bushmills22%
- Paddy5%
- The Pogues4%
- Tullamore Dew3%
- Slane1%
- Open — no brand owns it (0%)
Demand
Irish Whiskey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Irish Whiskey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- irish whiskey240K/yr
- jamesons whisky201K/yr
- bushmills whiskey82K/yr
- jameson70K/yr
- jamesons whisky 1l65K/yr
- irish whiskey deal of the day39K/yr
- bushmills33K/yr
- jamesons30K/yr
- jameson black barrel whiskey26K/yr
- irish whisky23K/yr
Reviews and returns
What reviews say buyers love and hate about Irish Whiskey
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unusual taste
Not to my taste
I find the taste to be harsh
Not a nice whiskey
please be aware, Black Barrel and Black Barrel reserve series are TWO different whiskeys and taste slightly different
Not what I call a good Irish whiskey its a bit rough more like a cheap blended scotch cant drink it without ice
Like 'A brothel in Madrid' Cheap as chips
Okay quality cheap whisky
Its not as good as. say
not cheap
But price still goes up when not on offer
It was offered at a lower price than generally offered
Has a rather heavy flavour not relieved by mixers
Love
Lovely drink
Excellent taste smooth drink
Smooth to drink
Good value
good value for money too
Excellent value
Recipient very happy with the taste
Great taste
It has a smooth taste
Just as good as other named brands
Excellent product
My P. O.V. No complaints
Excellent flavours
Lovely smooth flavour
Flavour is rich and slightly sweet with caramel, vanilla and a bit of spice
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Irish Whiskey questions
Answered from the same tracked data.









