How competitive is the Irish Whiskey niche on Amazon United Kingdom?

6 brands and 60 sellers compete in Irish Whiskey on Amazon United Kingdom. The top 5 Irish Whiskey products take 59% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Irish Whiskey?

Irish Whiskey buyers on Amazon United Kingdom complain most about Taste-Overall, Alcohol Flavor, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Irish Whiskey niche?

Irish Whiskey sells for £22.19 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.31–£41.34. The average incumbent carries 2,600 reviews — the moat a new listing must climb.

Irish Whiskey

Irish Whiskey shows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Irish Whiskey profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Irish Whiskey is a £1.4M/yr Amazon United Kingdom market (931K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Irish Whiskey: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.6% over the last 90 days and 6.8% of searches end in a purchase.

£1.4M

revenue / yr

Units sold / yr80K

Search volume / yr-14.6%931K

Conversion rate6.8%

Avg price£22.19

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 60

Top-5 product click share59%

Open market1%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Top Irish Whiskey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jameson Original Triple Distilled Blended Irish Whiskey | 40% ABV | 1L | Irish Whiskey with Spicy Wood and Sweet Notes | Blended Irish Whiskey with Signature Smoothness | Triple Distilled in Ireland

Price: £22.42
Rating: 4.8/5
Reviews: 2,607
Age: 13y ago

Jameson Original Triple Distilled Blended Irish Whiskey 40 Percent ABV 70cl Irish Whiskey with Spicy Wood and Sweet Notes Triple Distilled in Ireland Packaging May Vary

Price: £17.39
Rating: 4.8/5
Reviews: 10,246
Age: 16y ago

Jameson Black Barrel Blended Irish Whiskey with Gift Box 700ml

Price: £22.58
Rating: 4.8/5
Reviews: 3,757
Age: 10y ago

Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts

Price: £15.87
Rating: 4.8/5
Reviews: 4,721
Age: 15y ago

Paddy Irish Whisky 700ml

Price: £13.85
Rating: 4.7/5
Reviews: 3,556
Age: 15y ago

Newest

by launch date

Jameson Distillers Batch 70cl

Price: £41.34
Rating: 4.6/5
Reviews: 24
Age: 6mo ago

Bushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts

Price: £27.93
Rating: 4.7/5
Reviews: 217
Age: 10mo ago

Jameson Triple Triple | Blended Irish Whiskey | Triple Distilled | Triple Cask Matured | Unique Blend of Bourbon Sherry and Chestnut Casks | 40% ABV | 70cl | Toffee Cocoa and Toasted Almond Notes

Price: £20.15
Rating: 4.8/5
Reviews: 281
Age: 1y ago

Bushmills 15 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Aged & Cognac Cask | Rich Fruit & Spice Notes | Sipping & Gifts

Price: £33.45
Rating: 4.8/5
Reviews: 73
Age: 2y ago

Pogues Streams of Whiskey 70cl | 40% |Matured in Bourbon casks | Aromas of vanilla and rich oak

Price: £13.31
Rating: 4.5/5
Reviews: 297
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

Jameson64%
Bushmills22%
Paddy5%
The Pogues4%
Tullamore Dew3%
Slane1%
Open — no brand owns it (0%)

Irish Whiskey demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume931KCVR6.8%Products21Brands6Top 5 Brands99%OOS Rate0.0%Rating4.7★Reviews2,600Avg BSR#129

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Top Irish Whiskey search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

irish whiskey240K/yr -15.3%3.0% conv.
jamesons whisky201K/yr -6.6%8.1% conv.
bushmills whiskey82K/yr -8.6%7.2% conv.
jameson70K/yr -10.4%7.1% conv.
jamesons whisky 1l65K/yr -22.2%8.9% conv.
irish whiskey deal of the day39K/yr -1.6%3.4% conv.
bushmills33K/yr -12.3%5.8% conv.
jamesons30K/yr +2.2%8.7% conv.
jameson black barrel whiskey26K/yr -21.4%9.8% conv.
irish whisky23K/yr -19.8%2.6% conv.

What reviews say buyers love and hate about Irish Whiskey

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Alcohol Flavor36%

“Lovely drink”

Value For Money20%

“Good value”

Taste-Overall17%

“Recipient very happy with the taste”

Quality-Overall9%

“Just as good as other named brands”

Flavor8%

“Excellent flavours”

What buyers complain about

79% of reviews

Taste-Overall40%

“Unusual taste”

Alcohol Flavor10%

“Not a nice whiskey”

Quality-Overall10%

“Like 'A brothel in Madrid' Cheap as chips”

Value For Money6%

“not cheap”

Flavor4%

“Has a rather heavy flavour not relieved by mixers”

Common Irish Whiskey questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Irish Whiskey 52/100 on Amazon United Kingdom — Worth a look. The niche generates £1.4M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.