Is irish whiskey profitable to sell on Amazon United Kingdom?

The niche generates £1.4M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the irish whiskey niche?

6 brands and 60 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in irish whiskey?

Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Quality-Overall. The return rate is 0.3%.

When does demand for irish whiskey peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the irish whiskey niche?

Listings span £13.31–£41.34; the average listing price is £22.19 (sweet spot $15–$100). The average incumbent carries 2,600 reviews — the moat a new listing must climb.

irish whiskey

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£22.19

avg listing price — sweet spot $15–$100

Price range

Great£13.31–£41.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£1.4M

£1.4M/yr · 931K searches

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,599.57

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, irish whiskey is a £1.4M/yr Amazon United Kingdom market (931K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

irish whiskey market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: £1.3M–£1.8M; units × avg price
Conversion rate: 6.8%
Avg BSR: #129
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 86 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

Jameson64%
Bushmills22%
Paddy5%
The Pogues4%
Tullamore Dew3%
Slane1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top irish whiskey search terms

irish whiskey240K/yr -15.3%3.0% conv.
jamesons whisky201K/yr -6.6%8.1% conv.
bushmills whiskey82K/yr -8.6%7.2% conv.
jameson70K/yr -10.4%7.1% conv.
jamesons whisky 1l65K/yr -22.2%8.9% conv.
irish whiskey deal of the day39K/yr -1.6%3.4% conv.
bushmills33K/yr -12.3%5.8% conv.
jamesons30K/yr +2.2%8.7% conv.
jameson black barrel whiskey26K/yr -21.4%9.8% conv.
irish whisky23K/yr -19.8%2.6% conv.

All search terms

Top irish whiskey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jameson£22.424.8★2,607 rev

Jameson Original Triple Distilled Blended Irish Whiskey 40 Percent ABV 70cl Irish Whiskey with Spicy Wood and Sweet Notes Triple Distilled in Ireland Packaging May Vary

Jameson£17.394.8★10,246 rev

Jameson Black Barrel Blended Irish Whiskey with Gift Box 700ml

Jameson£22.584.8★3,757 rev

Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts

Bushmills£15.874.8★4,721 rev

Paddy Irish Whisky 700ml

Paddy£13.854.7★3,556 rev

Newest

by launch date

Jameson Distillers Batch 70cl

Jameson£41.3424 rev

6mo ago

Bushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts

Bushmills£27.93217 rev

10mo ago

Jameson£20.15281 rev

1y ago

Bushmills 15 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Aged & Cognac Cask | Rich Fruit & Spice Notes | Sipping & Gifts

Bushmills£33.4573 rev

2y ago

Pogues Streams of Whiskey 70cl | 40% |Matured in Bourbon casks | Aromas of vanilla and rich oak

The Pogues£13.31297 rev

2y ago

What buyers say about irish whiskey

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor36%

“Lovely drink”

Value For Money20%

“Good value”

Taste-Overall17%

“Recipient very happy with the taste”

Quality-Overall9%

“Just as good as other named brands”

Flavor8%

“Excellent flavours”

Gifting Purpose4%

“Was gifted and came in a lovely gift bag”

Smell1%

“Taste & Aroma”

Ease Of Use1%

“Very easy to use”

Sweetness1%

“Sweet as always”

Blend/Ratio1%

“Really beautiful blend”

What buyers complain about

Taste-Overall40%

“Unusual taste”

Alcohol Flavor10%

“Not a nice whiskey”

Quality-Overall10%

“Like 'A brothel in Madrid' Cheap as chips”

Value For Money6%

“not cheap”

Flavor4%

“Has a rather heavy flavour not relieved by mixers”

Instructions/User Manual/Troubleshooting4%

“Left by my front door not good I set instructions to leave with neighbours not impressed anyone could off taken it as it s an expensive bottle off whiskey”

Alcohol Content2%

“Oh to live in an era before we knew that alcohol is bad for us”

Smell2%

“only to be served something that smells”

Advertised Vs Actual Product2%

“Not as pictured”

Common questions

Is irish whiskey profitable to sell on Amazon United Kingdom?: The niche generates £1.4M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the irish whiskey niche?: 6 brands and 60 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in irish whiskey?: Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Quality-Overall. The return rate is 0.3%.
When does demand for irish whiskey peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the irish whiskey niche?: Listings span £13.31–£41.34; the average listing price is £22.19 (sweet spot $15–$100). The average incumbent carries 2,600 reviews — the moat a new listing must climb.