Irish Whiskey
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 99% of clicks, so Irish Whiskey is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £1.4M/yr931K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 60 sellers
Flapen Score
Irish Whiskey against its category
The dotted line is the Grocery average. Past it, Irish Whiskey is stronger. Inside it, weaker.
Market
The Irish Whiskey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Irish Whiskey 931K times last year and spent an estimated £1.4M. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 931K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 931K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £1.4Ma year
- Peak month
- December3.6× the quietest month
- Top search term
- irish whiskey240K searches a year
02 · Price
A sale here is worth £22.19.
Listings sell for £22.19 on average, from £13.31 to £41.34. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £22.19 that is £55K to £67K a year per listing.
- Average price
- £22.19inside the $15 to $100 sweet spot
- Price range
- £13.31–£41.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £55K–£67K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Beer, Wine & Spirits. It carries 2,600 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Beer, Wine & Spirits
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,600per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Irish Whiskey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jameson Original Triple Distilled Blended Irish Whiskey | 40% ABV | 1L | Irish Whiskey with Spicy Wood and Sweet Notes | Blended Irish Whiskey with Signature Smoothness | Triple Distilled in Ireland
- Price
- £22.42
- Rating
- 4.8/5
- Reviews
- 2,607
- Age
- 13y ago

Jameson Original Triple Distilled Blended Irish Whiskey 40 Percent ABV 70cl Irish Whiskey with Spicy Wood and Sweet Notes Triple Distilled in Ireland Packaging May Vary
- Price
- £17.39
- Rating
- 4.8/5
- Reviews
- 10,246
- Age
- 16y ago

Jameson Black Barrel Blended Irish Whiskey with Gift Box 700ml
- Price
- £22.58
- Rating
- 4.8/5
- Reviews
- 3,757
- Age
- 10y ago

Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 4,721
- Age
- 15y ago

Paddy Irish Whisky 700ml
- Price
- £13.85
- Rating
- 4.7/5
- Reviews
- 3,556
- Age
- 15y ago
Trending
estimated 90-day click momentum
Jameson Distillers Batch 70cl
- Price
- £41.34
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 6mo ago

Bushmills Black Bush Irish Whiskey 40% ABV 70cl | Award-Winning Premium Irish Whiskey | Rich Dried Fruit Nutty & Oloroso Sherry Cask Notes | Smooth Whiskey Gift
- Price
- £20.83
- Rating
- 4.8/5
- Reviews
- 4,018
- Age
- 15y ago

The Pogues Blended Irish Whiskey 70cl
- Price
- £14.14
- Rating
- 4.5/5
- Reviews
- 880
- Age
- 10y ago

Bushmills Original Irish Whiskey 40% ABV 70cl | Award-Winning Triple Distilled | Smooth Honey Vanilla & Fruity Notes | Sipping Mixing & Gifts
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 4,721
- Age
- 15y ago

Jameson Black Barrel Blended Irish Whiskey with Gift Box 700ml
- Price
- £22.58
- Rating
- 4.8/5
- Reviews
- 3,757
- Age
- 10y ago
Newest
by launch date
Jameson Distillers Batch 70cl
- Price
- £41.34
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 6mo ago

Bushmills 12 Year Old Irish Single Malt Whiskey 40% ABV 70cl | Award-Winning | Marsala Wine Casks | Rich Honey Dried Fruit & Spice Notes | Sipping & Gifts
- Price
- £27.93
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 10mo ago

Jameson Triple Triple | Blended Irish Whiskey | Triple Distilled | Triple Cask Matured | Unique Blend of Bourbon Sherry and Chestnut Casks | 40% ABV | 70cl | Toffee Cocoa and Toasted Almond Notes
- Price
- £20.15
- Rating
- 4.8/5
- Reviews
- 281
- Age
- 1y ago

Bushmills 15 Year Old Single Malt Irish Whiskey 40% ABV 70cl | Award-Winning | Bourbon Barrel Aged & Cognac Cask | Rich Fruit & Spice Notes | Sipping & Gifts
- Price
- £33.45
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 2y ago

Pogues Streams of Whiskey 70cl | 40% |Matured in Bourbon casks | Aromas of vanilla and rich oak
- Price
- £13.31
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
60
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 99%
Open market
0%
- Jameson64%
- Bushmills22%
- Paddy5%
- The Pogues4%
- Tullamore Dew3%
- Slane1%
- Open — no brand owns it (0%)
Demand
Irish Whiskey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Irish Whiskey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- irish whiskey240K/yr
- jamesons whisky201K/yr
- bushmills whiskey82K/yr
- jameson70K/yr
- jamesons whisky 1l65K/yr
- irish whiskey deal of the day39K/yr
- bushmills33K/yr
- jamesons30K/yr
- jameson black barrel whiskey26K/yr
- irish whisky23K/yr
Reviews and returns
What reviews say buyers love and hate about Irish Whiskey
We read the reviews and the return reasons for every product selling here.
“Unusual taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Irish Whiskey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









