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Irish Whiskey

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 99% of clicks, so Irish Whiskey is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£1.4M/yr931K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
59%top-5 click share · 6 brands · 60 sellers

Flapen Score

Irish Whiskey against its category

The dotted line is the Grocery average. Past it, Irish Whiskey is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irish Whiskey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Irish Whiskey 931K times last year and spent an estimated £1.4M. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 931K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
931K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
6.8%
Market size, estimated
£1.4Ma year
Peak month
December3.6× the quietest month
Top search term
irish whiskey240K searches a year

02 · Price

A sale here is worth £22.19.

Listings sell for £22.19 on average, from £13.31 to £41.34. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £22.19 that is £55K to £67K a year per listing.

Average price
£22.19inside the $15 to $100 sweet spot
Price range
£13.31–£41.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£55K–£67K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Beer, Wine & Spirits. It carries 2,600 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#129in Beer, Wine & Spirits
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,600per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
86 months

Products

Top Irish Whiskey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£140K£281K£421K£562K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

60

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

0%

  • Jameson64%
  • Bushmills22%
  • Paddy5%
  • The Pogues4%
  • Tullamore Dew3%
  • Slane1%
  • Open — no brand owns it (0%)

Demand

Irish Whiskey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Irish Whiskey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • irish whiskey240K/yr
  • jamesons whisky201K/yr
  • bushmills whiskey82K/yr
  • jameson70K/yr
  • jamesons whisky 1l65K/yr
  • irish whiskey deal of the day39K/yr
  • bushmills33K/yr
  • jamesons30K/yr
  • jameson black barrel whiskey26K/yr
  • irish whisky23K/yr

Reviews and returns

What reviews say buyers love and hate about Irish Whiskey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall40%−0.06

Unusual taste

Not to my taste

I find the taste to be harsh

Alcohol Flavor10%+3.06

Not a nice whiskey

please be aware, Black Barrel and Black Barrel reserve series are TWO different whiskeys and taste slightly different

Not what I call a good Irish whiskey its a bit rough more like a cheap blended scotch cant drink it without ice

Quality-Overall10%−0.02

Like 'A brothel in Madrid' Cheap as chips

Okay quality cheap whisky

Its not as good as. say

Value For Money6%+1.22

not cheap

But price still goes up when not on offer

It was offered at a lower price than generally offered

Flavor4%0.00

Has a rather heavy flavour not relieved by mixers

Love

Alcohol Flavor36%+3.06

Lovely drink

Excellent taste smooth drink

Smooth to drink

Value For Money20%+1.22

Good value

good value for money too

Excellent value

Taste-Overall17%−0.06

Recipient very happy with the taste

Great taste

It has a smooth taste

Quality-Overall9%−0.02

Just as good as other named brands

Excellent product

My P. O.V. No complaints

Flavor8%0.00

Excellent flavours

Lovely smooth flavour

Flavour is rich and slightly sweet with caramel, vanilla and a bit of spice

FAQ

Common Irish Whiskey questions

Answered from the same tracked data.