How competitive is the Irish Tea niche on Amazon United Kingdom?

6 brands and 60 sellers compete in Irish Tea on Amazon United Kingdom. The top 5 Irish Tea products take 56% of clicks and its top 5 brands hold 99% of demand.

What does it cost to enter the Irish Tea niche?

Irish Tea sells for £11.48 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.25–£25.79. The average incumbent carries 254 reviews — the moat a new listing must climb.

Irish Tea

brand-locked demand (top 5 brands take 99% of clicks) — Irish Tea doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Irish Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Irish Tea is a £169K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 46/100.

Irish Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.4% over the last 90 days and 15.4% of searches end in a purchase.

£169K

revenue / yr

Units sold / yr13K

Search volume / yr-21.4%95K

Conversion rate15.4%

Avg price£11.48

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 60

Top-5 product click share56%

Open market1%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 23 products

Top Irish Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Barrys Tea Gold Blend 160 Biodegradable Black Tea Bags

Price: £11.41
Rating: 4.8/5
Reviews: 721
Age: 12y ago

Barrys Tea Gold Blend 600 Biodegradable Black Tea Bags

Price: £23.40
Rating: 4.8/5
Reviews: 432
Age: 15y ago

Barrys Tea Gold Blend 80 Teabags (6 Pack) Fresh from Barrys Tea in Ireland

Price: £25.79
Rating: 4.8/5
Reviews: 253
Age: 6y ago

Barrys Tea Master Blend 80s Teabags

Price: £6.80
Rating: 4.8/5
Reviews: 323
Age: 6y ago

Barrys Tea Multilingual Gold Blend Tea Bags 250 g

Price: £6.41
Rating: 4.7/5
Reviews: 254
Age: 9y ago

Newest

by launch date

Barrys Tea Gold Blend Pack of 80

Price: £6.11
Rating: 5.0/5
Reviews: 1
Age: 1mo ago

Thompsons Irish Breakfast 160S Teabags 500G

Price: £6.53
Rating: 4.6/5
Reviews: 16
Age: 11mo ago

Thompsons Decaffeinated Tea Bags 160S 500g

Price: £6.99
Rating: 4.6/5
Reviews: 24
Age: 11mo ago

Thompsons Scottish 440s 1KG

Price: £11.20
Rating: 4.2/5
Reviews: 10
Age: 11mo ago

Barry Tea Gold Blend - 600 Biodegradable Black Tea Bags - Premium Irish Tea Rich Flavor Eco-Friendly Packaging Perfect for Daily Brewing Sustainably Sourced Tea for Quality and Taste

Price: £25.11
Rating: 4.5/5
Reviews: 63
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Barry's Tea73%
Thompson's17%
Generic7%
BRADY`S1%
APG Fine Foods1%
Glengettie1%

Irish Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR15.4%Products23Brands6Top 5 Brands99%OOS Rate3.3%Rating4.7★Reviews254Avg BSR#377

Top Irish Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

barrys tea bags43K/yr -25.6%15.0% conv.
barrys tea28K/yr -29.9%11.5% conv.
thompsons tea bags8K/yr +30.0%9.5% conv.
thompsons tea4K/yr +17.7%5.9% conv.
irish tea bags4K/yr -15.3%5.8% conv.
irish tea4K/yr -18.4%4.3% conv.
irish breakfast tea3K/yr -15.9%2.4% conv.
barrys tea bags 6003K/yr -57.9%13.8% conv.

What reviews say buyers love and hate about Irish Tea

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall39%

“Great taste”

Flavor18%

“gentle flavour”

Quality-Overall12%

“the bags were really good quality”

Value For Money9%

“Good for the price”

Blend/Ratio4%

“Wonderful blend”

What buyers complain about

78% of reviews

Taste-Overall33%

“weak in taste”

Strength13%

“Not strong”

Value For Money10%

“have been charged ed £10.40”

Quality-Overall6%

“the tea itself isn't very good”

Bitter4%

“Even when I adjusted the brewing time and added milk, I found it had quite a robust, slightly bitter taste that just wasnt to my liking”

Common Irish Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Irish Tea 46/100 on Amazon United Kingdom — Skip it. The niche generates £169K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -21.4% over the last 90 days.

Irish Tea buyers on Amazon United Kingdom complain most about Taste-Overall, Strength, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.