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irish tea

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 14Conversion 97Competition 48Returns 100Price range 46Avg price 46Brand share 3Review moat 87Quality gap 22

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great254.39

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.48

avg listing price — sweet spot $15–$100

Price range

Okay£2.25–£25.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£169K

£169K/yr · 95K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.4%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, irish tea is a £169K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

irish tea market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£115K–£144K
units × avg price
Conversion rate
15.4%
Avg BSR
#377
Page quality
0%
Prime
87%
Sponsored
91%
Out of stock
3.3%
Avg brand age
75 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

60

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

0%

  • Barry's Tea73%
  • Thompson's17%
  • Generic7%
  • BRADY`S1%
  • APG Fine Foods1%
  • Glengettie1%

Demand

Weekly Amazon search volume, last 33 weeks — -21.4% search growth over the last 90 days.
3K2KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top irish tea search terms

  • barrys tea bags43K/yr
  • barrys tea28K/yr
  • thompsons tea bags8K/yr
  • thompsons tea4K/yr
  • irish tea bags4K/yr
  • irish tea4K/yr
  • irish breakfast tea3K/yr
  • barrys tea bags 6003K/yr
All search terms

Top irish tea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£8K10%£17K15%£25K20%£34K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about irish tea

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall39%

“Great taste”

Flavor18%

“gentle flavour”

Quality-Overall12%

“the bags were really good quality”

Value For Money9%

“Good for the price”

Blend/Ratio4%

“Wonderful blend”

Advertised Vs Actual Product4%

“As advertised”

Caffeine Content2%

“Thompson's Decaffeinated Tea Bags are the very best tea you can buy”

Alcohol Flavor2%

“Really great brew”

Soft Feel2%

“Fine tea for soft water”

Freshness2%

“Tasty & refreshing”

What buyers complain about

Taste-Overall33%

“weak in taste”

Strength13%

“Not strong”

Value For Money10%

“have been charged ed £10.40”

Quality-Overall6%

“the tea itself isn't very good”

Bitter4%

“Even when I adjusted the brewing time and added milk, I found it had quite a robust, slightly bitter taste that just wasnt to my liking”

Advertised Vs Actual Product4%

“just misleading showings bags as round when they are square”

Flavor3%

“Bland and flavourless”

Color2%

“didn't produce the colour tea that I prefer”

Size-Overall2%

“a little smaller”

Texture/Consistency-Overall2%

“The tea inside the bags is like a powder”

Common questions

Is irish tea profitable to sell on Amazon United Kingdom?
The niche generates £169K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (46/100).
How competitive is the irish tea niche?
6 brands and 60 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in irish tea?
Top complaints mined from reviews: Taste-Overall, Strength, Value For Money. The return rate is 0.0%.
What does it cost to enter the irish tea niche?
Listings span £2.25–£25.79; the average listing price is £11.48 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.