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Irish Tea

Fail

The top 5 brands take 99% of clicks, so Irish Tea is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£169K/yr95K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
56%top-5 click share · 6 brands · 60 sellers

Flapen Score

Irish Tea against its category

The dotted line is the Grocery average. Past it, Irish Tea is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irish Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Irish Tea 95K times last year and spent an estimated £169K. The top 5 brands take 99% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
15.4%
Market size, estimated
£169Ka year
Top search term
barrys tea bags43K searches a year

02 · Price

A sale here is worth £11.48.

Listings sell for £11.48 on average, from £2.25 to £25.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.48 that is £3K to £6K a year per listing.

Average price
£11.48under the $15 to $100 sweet spot
Price range
£2.25–£25.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #377 within Tea. It carries 254 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
87%
Out of stock, average day
3.3%
Average rank
#377in Tea
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Irish Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

60

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

0%

  • Barry's Tea73%
  • Thompson's17%
  • Generic7%
  • BRADY`S1%
  • APG Fine Foods1%
  • Glengettie1%

Demand

Irish Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Irish Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barrys tea bags43K/yr
  • barrys tea28K/yr
  • thompsons tea bags8K/yr
  • thompsons tea4K/yr
  • irish tea bags4K/yr
  • irish tea4K/yr
  • irish breakfast tea3K/yr
  • barrys tea bags 6003K/yr

Reviews and returns

What reviews say buyers love and hate about Irish Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.03

weak in taste

dont like the taste

Not original taste

Strength13%−0.08

Not strong

Weak

not very strong

Value For Money10%−0.01

have been charged ed £10.40

Cheaper in Morrisons

A bit pricey though

Quality-Overall6%−0.02

the tea itself isn't very good

It was cheap

Perhaps someone who has something to say about production quality sees this

Bitter4%−0.04

Even when I adjusted the brewing time and added milk, I found it had quite a robust, slightly bitter taste that just wasnt to my liking

These ones have no taste and very bitter

Love

Taste-Overall39%−0.03

Great taste

Delicious tea

Great tea

Flavor18%+2.78

gentle flavour

with quite an intense flavour

lovely flavour

Quality-Overall12%−0.02

the bags were really good quality

Good quality tea

Excellent product

Value For Money9%−0.01

Good for the price

Value for money

Value for money

Blend/Ratio4%+0.55

Wonderful blend

The Gold Blend is spot on for everyday drinking — great colour, rich flavour, and holds up well whether you take it black or with milk

Nice tea blend

FAQ

Common Irish Tea questions

Answered from the same tracked data.