irish sea moss
Worth a lookShows low returns (0.1%), but a small market ($21K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great404.69avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.92avg listing price — sweet spot $15–$100
Price range
Okay£3.14–£25.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad£21K£21K/yr · 37K searches
According to Flapen's Amazon United Kingdom niche tracking, irish sea moss is a £21K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
irish sea moss market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £24K–£30K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #740
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 85%
- Out of stock
- 14.7%
- Avg brand age
- 44 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
40
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
40%
Top 20: 83%
Open market
47%
- MetaSuperfoods11%
- YAYAH Products10%
- Nutri-things10%
- BUIE9%
- SS Sport Supplies8%
- NEW LEAF PRODUCTS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top irish sea moss search terms
- irish sea moss22K/yr
- irish moss7K/yr
- sea moss raw6K/yr
- irish moss organic2K/yr
Top irish sea moss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Irish Sea Moss 100% Natural Vegan Full of Essential Minerals Golden.
YAYAH Products£7.724.5★42 rev
Organic Irish Sea Moss - Raw Sea Moss Gel Base Wildcrafted Superfood - Rich in Protein Fiber 92 Essential Minerals - Vegan Non-GMO Organic Formula - 116g
Nutri-things£12.524.1★161 rev
Sea Moss Complex 14 000mg Extract Including Bladderwrack & Burdock Root - 120 High Strength Capsules Providing 120 Day Supply - North Atlantic Irish Sea Moss Supplement - Vegan & UK Made
SS Sport Supplies£8.224.5★681 rev
Dried Irish Sea Moss 100g | Caribbean Sea Moss | UK Made | Vegan | Wild Harvested | Non GMO | Natural Vitamins & Minerals | Dr Sebi
MetaSuperfoods£10.764.5★541 rev
Golden Irish Sea Moss | Wildcrafted from St. Lucia | 55g Makes ~0.85L Sea Moss Gel | 100% Natural Raw & Sun-Dried | Dr. Sebi Inspired Nutrient-Rich Irish Moss for Health & Wellness
BUIE£10.034.4★466 rev
Newest
by launch date
Golden Irish Sea Moss | Wildcrafted from St. Lucia | 110g Makes ~1.7L Sea Moss Gel | 100% Natural Raw & Sun-Dried | Dr. Sebi Inspired Nutrient-Rich Irish Moss for Health & Wellness
BUIE£14.98466 rev
Golden Irish Sea Moss | Wildcrafted from St. Lucia | 55g Makes ~0.85L Sea Moss Gel | 100% Natural Raw & Sun-Dried | Dr. Sebi Inspired Nutrient-Rich Irish Moss for Health & Wellness
BUIE£10.03466 rev
Sea Moss and Bladderwrack - 4000mg - 60 Capsules - Vegan Friendly - Wild Harvested Irish Seamoss - UK Made MOBU
MOBU£5.8039 rev
Raw Saint Lucia Golden Organic Sea Moss Wildcrafted and Sun Dried Sea Moss - Vegan Superfood Non-GMO - 100% Natural - Rich in Nutrients with 92 essential minerals - 100 gm
CHERISHED FRUITS LTD£13.8747 rev
Irish Sea Moss Bladderwrack & Burdock Root Complex 14 000mg | 120 High Strength Capsules Providing 120 Day Supply | North Atlantic Irish Sea Moss Supplement | No Fillers or Binders | Vegan & UK Made
NutriVolv£7.9139 rev
Trending
90-day click momentum
Sea Moss and Bladderwrack 120 Capsules (4000mg) | 1-A-Day 4 Months Supply | Vegan | Wild Harvested Sea Moss | Non GMO | Dr Sebi Irish Sea Moss | UK Company (120 Count Pack of 1)
MetaSuperfoods£13.614.5★
Mylas Moss Organic Sea Moss Gel Wildcrafted & Made in The UK Pure Irish Moss for Immunity Gut Health & Skin Vegan Non-GMO No Fillers (720g)
MYLAS MOSS£24.734.0★
Irish Moss Hath Pearlwort Lawn 1200 Seeds + Plant tag + Freebie - Sagina subulata
Happy Green Shop£3.142.9★
Irish Moss Sun Dried Premium Grade 116g
Generic£8.230.0★
Golden Irish Sea Moss | Wildcrafted from St. Lucia | 55g Makes ~0.85L Sea Moss Gel | 100% Natural Raw & Sun-Dried | Dr. Sebi Inspired Nutrient-Rich Irish Moss for Health & Wellness
BUIE£10.034.4★
What buyers say about irish sea moss
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to add to my routine”
“Good price”
“Does the job”
“easy to use”
“more energy”
“Sleeping better”
“The gel tastes fresh with a very mild taste so its easy to take daily”
“Works well”
“Easy to swallow”
“The dosage is decent compared to similar products”
What buyers complain about
“tasted almost chemical”
“A bit overpriced for the amount received in the package”
“This is not a cheap product”
“No effect”
“Large capsules”
“Let down moss didnt grow”
“But I felt no difference at all after taking as prescribed”
“Highly disappointed with this as I struggle to take tablets”
“Smelt really horrible”
“made my stomach cramp badly”
Top return reasons
Common questions
- Is irish sea moss profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the irish sea moss niche?
- 30 brands and 40 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in irish sea moss?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for irish sea moss peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the irish sea moss niche?
- Listings span £3.14–£25.42; the average listing price is £11.92 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.