Skip to content

Irish Cream Liqueur

Fail

The top 5 products take 100% of clicks, so Irish Cream Liqueur is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£2.4M/yr2.1M searches / yr
90-day growth
-20.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 56 sellers

Flapen Score

Irish Cream Liqueur against its category

The dotted line is the Grocery average. Past it, Irish Cream Liqueur is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irish Cream Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Irish Cream Liqueur 2.1M times last year and spent an estimated £2.4M. All 2 brands take every click. Demand peaks in Feb–Mar–Apr–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
12.4%
Market size, estimated
£2.4Ma year
Peak month
March7.2× the quietest month
Top search term
baileys931K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £5.64 to £11.06. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £9.18 that is £138K to £184K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£5.64–£11.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
£138K–£184K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Beer, Wine & Spirits. It carries 6,510 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Beer, Wine & Spirits
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,510per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Irish Cream Liqueur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£473K£946K£1.4M£1.9M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Baileys96%
  • Carthy's Cream4%
  • Open — no brand owns it (0%)

Demand

Irish Cream Liqueur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Irish Cream Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baileys931K/yr
  • baileys irish cream 1 litre435K/yr
  • baileys irish cream60K/yr
  • baileys gift set177K/yr
  • cream liqueur64K/yr
  • baileys irish cream 1 litre 9.9962K/yr
  • irish cream liqueur55K/yr
  • irish cream34K/yr
  • original baileys irish cream12K/yr
  • bailey16K/yr

Reviews and returns

What reviews say buyers love and hate about Irish Cream Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.09

Not much taste of white chocolate or raspberry either

Not to my taste

Undrinkable

Value For Money19%+2.02

Expensive, can get cheaper in local shops

fab price

if you're looking for a cheaper alternative to Bailey's this is not what your looking for

Alcohol Content9%0.00

As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol

Why 4* its not a top notch drink

Sweetness9%−0.02

Too sweet

way way too sweet

Bit too sweet for me

Durability6%+0.21

doesn't last long

Love

Value For Money32%+2.02

Great value for money

very reasonable price

Great price

Taste-Overall21%−0.09

Taste as it should

Smooth taste

Taste great

Alcohol Flavor12%+1.11

LOVE THE DRINK GOOD PRICE THANKS TO ALL

Brilliant deal - and very drinkable

Very nice drink

Quality-Overall9%+0.43

No complaints

Amazing quality

Great product

Gifting Purpose6%

Gift

Great gift

Great to gift at Christmas

FAQ

Common Irish Cream Liqueur questions

Answered from the same tracked data.