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Irish Cream Liqueur

Fail

The top 5 products take 100% of clicks, so Irish Cream Liqueur is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£2.4M/yr2.1M searches / yr
90-day growth
-20.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 56 sellers

Flapen Score

Irish Cream Liqueur against its category

The dotted line is the Grocery average. Past it, Irish Cream Liqueur is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irish Cream Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Irish Cream Liqueur 2.1M times last year and spent an estimated £2.4M. All 2 brands take every click. Demand peaks in Feb–Mar–Apr–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
12.4%
Market size, estimated
£2.4Ma year
Peak month
March7.2× the quietest month
Top search term
baileys931K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £5.64 to £11.06. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £9.18 that is £138K to £184K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£5.64–£11.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
£138K–£184K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Beer, Wine & Spirits. It carries 6,510 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Beer, Wine & Spirits
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,510per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Irish Cream Liqueur products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£473K£946K£1.4M£1.9M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

56

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Baileys96%
  • Carthy's Cream4%
  • Open — no brand owns it (0%)

Demand

Irish Cream Liqueur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Irish Cream Liqueur search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baileys931K/yr
  • baileys irish cream 1 litre435K/yr
  • baileys irish cream60K/yr
  • baileys gift set177K/yr
  • cream liqueur64K/yr
  • baileys irish cream 1 litre 9.9962K/yr
  • irish cream liqueur55K/yr
  • irish cream34K/yr
  • original baileys irish cream12K/yr
  • bailey16K/yr

Reviews and returns

What reviews say buyers love and hate about Irish Cream Liqueur

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
28%of negative reviews mention “Taste-Overall”
0.4%of orders come back
“Not much taste of white chocolate or raspberry either”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Irish Cream Liqueur questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data