Is irish cream liqueur profitable to sell on Amazon United Kingdom?

The niche generates £2.4M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (41/100).

How competitive is the irish cream liqueur niche?

2 brands and 56 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in irish cream liqueur?

Top complaints mined from reviews: Taste-Overall, Value For Money, Alcohol Content. The return rate is 0.4%.

When does demand for irish cream liqueur peak?

Demand peaks in Feb–Mar–Apr–Dec; the busiest month runs 7.2× the quietest.

What does it cost to enter the irish cream liqueur niche?

Listings span £5.64–£11.06; the average listing price is £9.18 (sweet spot $15–$100). The average incumbent carries 6,510 reviews — the moat a new listing must climb.

irish cream liqueur

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Incredible£2.4M

£2.4M/yr · 2.1M searches

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.18

avg listing price — sweet spot $15–$100

Review moat

Bad6,509.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£5.64–£11.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, irish cream liqueur is a £2.4M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–Dec. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

irish cream liqueur market data

Units sold / yr: 150K–200K; avg 15,000–20,000/product
Revenue / yr: £1.4M–£1.8M; units × avg price
Conversion rate: 12.4%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Baileys96%
Carthy's Cream4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 7.2×

Open Trend

Top irish cream liqueur search terms

baileys931K/yr -24.6%7.7% conv.
baileys irish cream 1 litre435K/yr -4.0%13.1% conv.
baileys irish cream60K/yr +46.8%8.3% conv.
baileys gift set177K/yr -41.5%0.5% conv.
cream liqueur64K/yr -19.4%0.8% conv.
baileys irish cream 1 litre 9.9962K/yr +9.9%4.5% conv.
irish cream liqueur55K/yr -45.5%4.4% conv.
irish cream34K/yr -7.0%4.1% conv.
original baileys irish cream12K/yr +2.3%11.7% conv.
bailey16K/yr -22.1%4.3% conv.

All search terms

Top irish cream liqueur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baileys£11.064.8★16,623 rev

Baileys£10.374.8★8,587 rev

Baileys£9.664.6★103 rev

Carthys Country Cream Liqueur Original Real Irish Cream Liqueur with Hints of Chocolate & Caramel Smooth Artisan 12% Alcohol Drink & Cocktail Mix Liquor for Home Bar 70cl

Carthy's Cream£5.644.3★726 rev

Newest

by launch date

Baileys£9.66103 rev

5mo ago

Carthys Country Cream Liqueur Original Real Irish Cream Liqueur with Hints of Chocolate & Caramel Smooth Artisan 12% Alcohol Drink & Cocktail Mix Liquor for Home Bar 70cl

Carthy's Cream£5.64726 rev

3y ago

Baileys£11.0616,623 rev

15y ago

Baileys£10.378,587 rev

16y ago

What buyers say about irish cream liqueur

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money32%

“Great value for money”

Taste-Overall21%

“Taste as it should”

Alcohol Flavor12%

“LOVE THE DRINK GOOD PRICE THANKS TO ALL”

Quality-Overall9%

“No complaints”

Gifting Purpose6%

“Gift”

Flavor5%

“Delicious flavour”

Advertised Vs Actual Product5%

“As described”

Blend/Ratio2%

“I mix mine in good coffee”

Size-Overall2%

“great size”

Durability1%

“Lasted a long time”

What buyers complain about

Taste-Overall28%

“Not much taste of white chocolate or raspberry either”

Value For Money19%

“Expensive, can get cheaper in local shops”

Alcohol Content9%

“As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol”

Sweetness9%

“Too sweet”

Durability6%

“doesn't last long”

Product Condition6%

“Obvs great and already used”

Size-Overall3%

“Larger than expected”

Flavor3%

“Not creamy at all”

Quality-Overall3%

“Poor Quality”

Common questions

Is irish cream liqueur profitable to sell on Amazon United Kingdom?: The niche generates £2.4M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (41/100).
How competitive is the irish cream liqueur niche?: 2 brands and 56 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in irish cream liqueur?: Top complaints mined from reviews: Taste-Overall, Value For Money, Alcohol Content. The return rate is 0.4%.
When does demand for irish cream liqueur peak?: Demand peaks in Feb–Mar–Apr–Dec; the busiest month runs 7.2× the quietest.
What does it cost to enter the irish cream liqueur niche?: Listings span £5.64–£11.06; the average listing price is £9.18 (sweet spot $15–$100). The average incumbent carries 6,510 reviews — the moat a new listing must climb.