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Irish Cream Liqueur

a concentrated shelf (top 5 take 100% of clicks) — Irish Cream Liqueur doesn't clear our bar today.

Flapen Score

41
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Market size 95Growth 15Conversion 95Competition 0Returns 98Price range 0Avg price 26Brand share 0Review moat 24Quality gap 23
This niche Category average

Is Irish Cream Liqueur profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Irish Cream Liqueur is a £2.4M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–Dec. Verdict: Skip it — 41/100.

Irish Cream Liqueur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.3% over the last 90 days and 12.4% of searches end in a purchase.

£2.4M

revenue / yr

Units sold / yr200K
Search volume / yr-20.3%2.1M
Conversion rate12.4%
Avg price£9.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 56
Top-5 product click share100%
Open market0%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement0%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews6,510

Top Irish Cream Liqueur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£473K£946K£1.4M£1.9M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Baileys96%
  • Carthy's Cream4%
  • Open — no brand owns it (0%)

Irish Cream Liqueur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR12.4%Products4Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews6,510Avg BSR#31
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 7.2×

Top Irish Cream Liqueur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baileys931K/yr
  • baileys irish cream 1 litre435K/yr
  • baileys irish cream60K/yr
  • baileys gift set177K/yr
  • cream liqueur64K/yr
  • baileys irish cream 1 litre 9.9962K/yr
  • irish cream liqueur55K/yr
  • irish cream34K/yr
  • original baileys irish cream12K/yr
  • bailey16K/yr

What reviews say buyers love and hate about Irish Cream Liqueur

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Value For Money32%

Great value for money

Taste-Overall21%

Taste as it should

Alcohol Flavor12%

LOVE THE DRINK GOOD PRICE THANKS TO ALL

Quality-Overall9%

No complaints

Gifting Purpose6%

Gift

What buyers complain about

88% of reviews
Taste-Overall28%

Not much taste of white chocolate or raspberry either

Value For Money19%

Expensive, can get cheaper in local shops

Alcohol Content9%

As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol

Sweetness9%

Too sweet

Durability6%

doesn't last long

Common Irish Cream Liqueur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Irish Cream Liqueur 41/100 on Amazon United Kingdom — Skip it. The niche generates £2.4M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.
Search demand for Irish Cream Liqueur on Amazon United Kingdom peaks in Feb–Mar–Apr–Dec, where the busiest month runs 7.2× the quietest.