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Irish Coffee

Fail

The top 5 brands take 100% of clicks, so Irish Coffee is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£84K/yr47K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
88%top-5 click share · 4 brands · 49 sellers

Flapen Score

Irish Coffee against its category

The dotted line is the Grocery average. Past it, Irish Coffee is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irish Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Irish Coffee 47K times last year and spent an estimated £84K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
13.8%
Market size, estimated
£84Ka year
Top search term
nescafe irish latte coffee sachets11K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £1.77 to £23.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £12.87 that is £13K to £16K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£1.77–£23.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #226 within Coffee. It carries 206 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
60%
Out of stock, average day
1.4%
Average rank
#226in Coffee
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
10

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Irish Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • NESCAFÉ89%
  • Mokate6%
  • NY Coffee3%
  • Premium Fine Foods2%
  • Open — no brand owns it (0%)

Demand

Irish Coffee search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Irish Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nescafe irish latte coffee sachets11K/yr
  • irish coffee15K/yr
  • irish latte coffee sachets5K/yr
  • irish latte4K/yr
  • nescafe irish latte5K/yr
  • irish coffee sachets4K/yr
  • irish cream coffee4K/yr

Reviews and returns

What reviews say buyers love and hate about Irish Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+0.75

cheaper else where

a total waste of money

Sadly due to cost

Taste-Overall16%+2.13

It doesn't taste quite the same as I remember from several years ago

leaves an unpleasant taste in your mouth

It tastes awful

Quality-Overall10%−0.06

was cheap

Poor quality and not a pleasant taste

Sweetness7%−0.04

Way too sweet for me

Caffeine Content5%−0.03

I don't like this dark roast coffee

Sufficient caffeine content for me

Love

Taste-Overall28%+2.13

Tasty coffee

Tasty Coffee

Absolutely delicious

Value For Money26%+0.75

Fantastic price

Great value

Good value for money

Quality-Overall13%−0.06

The quality of the coffee is surprisingly good

Brilliant quality

GREAT PRODUCT, GOOD SELLER WILL BE A REGULAR CUSTOMER FOR DEFINIATE

Flavor9%+0.89

good flavor

Good flavour coffee

Love the wiskey flavour

Caffeine Content6%−0.03

just as good as the Nescafe version

A great way to Buy Nescafe Coffee

Good Coffee

FAQ

Common Irish Coffee questions

Answered from the same tracked data.