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Irish Coffee

Fail

The top 5 brands take 100% of clicks, so Irish Coffee is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£84K/yr47K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
88%top-5 click share · 4 brands · 49 sellers

Flapen Score

Irish Coffee against its category

The dotted line is the Grocery average. Past it, Irish Coffee is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irish Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Irish Coffee 47K times last year and spent an estimated £84K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
13.8%
Market size, estimated
£84Ka year
Top search term
nescafe irish latte coffee sachets11K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £1.77 to £23.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £12.87 that is £13K to £16K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£1.77–£23.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #226 within Coffee. It carries 206 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
60%
Out of stock, average day
1.4%
Average rank
#226in Coffee
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
10

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Irish Coffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

49

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • NESCAFÉ89%
  • Mokate6%
  • NY Coffee3%
  • Premium Fine Foods2%
  • Open — no brand owns it (0%)

Demand

Irish Coffee search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Irish Coffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nescafe irish latte coffee sachets11K/yr
  • irish coffee15K/yr
  • irish latte coffee sachets5K/yr
  • irish latte4K/yr
  • nescafe irish latte5K/yr
  • irish coffee sachets4K/yr
  • irish cream coffee4K/yr

Reviews and returns

What reviews say buyers love and hate about Irish Coffee

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Value For Money”
0.1%of orders come back
“cheaper else where”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Irish Coffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data