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Irish Coffee

brand-locked demand (top 5 brands take 100% of clicks) — Irish Coffee doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 21Growth 51Conversion 96Competition 10Returns 100Price range 39Avg price 57Brand share 0Review moat 90Quality gap 40
This niche Category average

Is Irish Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Irish Coffee is a £84K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Irish Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +21.3% over the last 90 days and 13.8% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr13K
Search volume / yr+21.3%47K
Conversion rate13.8%
Avg price£12.87

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 49
Top-5 product click share88%
Open market0%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement50%
New entrants (1y)5· 3 succeeded
Avg rating4.5★
Avg reviews206

Top Irish Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • NESCAFÉ89%
  • Mokate6%
  • NY Coffee3%
  • Premium Fine Foods2%
  • Open — no brand owns it (0%)

Irish Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR13.8%Products10Brands4Top 5 Brands100%OOS Rate1.4%Rating4.5★Reviews206Avg BSR#226
1K600Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Irish Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nescafe irish latte coffee sachets11K/yr
  • irish coffee15K/yr
  • irish latte coffee sachets5K/yr
  • irish latte4K/yr
  • nescafe irish latte5K/yr
  • irish coffee sachets4K/yr
  • irish cream coffee4K/yr

What reviews say buyers love and hate about Irish Coffee

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Taste-Overall28%

Tasty coffee

Value For Money26%

Fantastic price

Quality-Overall13%

The quality of the coffee is surprisingly good

Flavor9%

good flavor

Caffeine Content6%

just as good as the Nescafe version

What buyers complain about

68% of reviews
Value For Money18%

cheaper else where

Taste-Overall16%

It doesn't taste quite the same as I remember from several years ago

Quality-Overall10%

was cheap

Sweetness7%

Way too sweet for me

Caffeine Content5%

I don't like this dark roast coffee

Common Irish Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Irish Coffee 45/100 on Amazon United Kingdom — Skip it. The niche generates £84K/yr across 10 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +21.3% over the last 90 days.
Irish Coffee buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.