Irish Coffee
FailThe top 5 brands take 100% of clicks, so Irish Coffee is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £84K/yr47K searches / yr
- 90-day growth
- +21.3%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 49 sellers
Flapen Score
Irish Coffee against its category
The dotted line is the Grocery average. Past it, Irish Coffee is stronger. Inside it, weaker.
Market
The Irish Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Irish Coffee 47K times last year and spent an estimated £84K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +21.3%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £84Ka year
- Top search term
- nescafe irish latte coffee sachets11K searches a year
02 · Price
A sale here is worth £12.87.
Listings sell for £12.87 on average, from £1.77 to £23.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £12.87 that is £13K to £16K a year per listing.
- Average price
- £12.87under the $15 to $100 sweet spot
- Price range
- £1.77–£23.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #226 within Coffee. It carries 206 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 60%
- Out of stock, average day
- 1.4%
- Average rank
- #226in Coffee
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 206per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Irish Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NESCAFÉ Irish Latte Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
- Price
- £1.77
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 5y ago

NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets) Creamy Latte with Smooth Irish Flavour
- Price
- £14.78
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 11mo ago

NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets) Creamy Latte with Smooth Irish Flavour
- Price
- £18.72
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 11mo ago

Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 10 Total 90 Sachets)
- Price
- £13.91
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 3mo ago

NESCAFÉ Irish Latte Instant Coffee 8 x 19.8g Sachets 100% Responsibly Sourced Coffee (Pack of 6)
- Price
- £23.56
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 4y ago
Trending
90-day click momentum
Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 10 Total 90 Sachets)
- Price
- £13.91
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 3mo ago

Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 6 Total 54 Sachets)
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 3mo ago

NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets) Creamy Latte with Smooth Irish Flavour
- Price
- £14.78
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 11mo ago

Beanies Instant Coffee Trio Pack - 3 x 50g Jars of Irish Cream
- Price
- £12.95
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 12y ago

NESCAFÉ Latte Instant Coffee Sachets - 72 x 18g
- Price
- £14.58
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 1y ago
Newest
by launch date
Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 10 Total 90 Sachets)
- Price
- £13.91
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 3mo ago

Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 6 Total 54 Sachets)
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 3mo ago

NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets) Creamy Latte with Smooth Irish Flavour
- Price
- £14.78
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 11mo ago

NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets) Creamy Latte with Smooth Irish Flavour
- Price
- £18.72
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 11mo ago

NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 4 Total 28 Sachets) Creamy Latte with Smooth Irish Flavour
- Price
- £10.34
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- NESCAFÉ89%
- Mokate6%
- NY Coffee3%
- Premium Fine Foods2%
- Open — no brand owns it (0%)
Demand
Irish Coffee search demand
Weekly searches over the year. Pick a range.
Search terms
Top Irish Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nescafe irish latte coffee sachets11K/yr
- irish coffee15K/yr
- irish latte coffee sachets5K/yr
- irish latte4K/yr
- nescafe irish latte5K/yr
- irish coffee sachets4K/yr
- irish cream coffee4K/yr
Reviews and returns
What reviews say buyers love and hate about Irish Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
cheaper else where
a total waste of money
Sadly due to cost
It doesn't taste quite the same as I remember from several years ago
leaves an unpleasant taste in your mouth
It tastes awful
was cheap
Poor quality and not a pleasant taste
Way too sweet for me
I don't like this dark roast coffee
Sufficient caffeine content for me
Love
Tasty coffee
Tasty Coffee
Absolutely delicious
Fantastic price
Great value
Good value for money
The quality of the coffee is surprisingly good
Brilliant quality
GREAT PRODUCT, GOOD SELLER WILL BE A REGULAR CUSTOMER FOR DEFINIATE
good flavor
Good flavour coffee
Love the wiskey flavour
just as good as the Nescafe version
A great way to Buy Nescafe Coffee
Good Coffee
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Irish Coffee questions
Answered from the same tracked data.









