irish coffee
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Great205.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.87avg listing price — sweet spot $15–$100
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.77–£23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£84K£84K/yr · 47K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, irish coffee is a £84K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
irish coffee market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- £129K–£161K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #226
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 50%
- Out of stock
- 1.4%
- Avg brand age
- 44 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- NESCAFÉ89%
- Mokate6%
- NY Coffee3%
- Premium Fine Foods2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 25 weeks — +21.3% search growth over the last 90 days.Top irish coffee search terms
- nescafe irish latte coffee sachets11K/yr
- irish coffee15K/yr
- irish latte coffee sachets5K/yr
- irish latte4K/yr
- nescafe irish latte5K/yr
- irish coffee sachets4K/yr
- irish cream coffee4K/yr
Top irish coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NESCAFÉ Irish Latte Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
NESCAFÉ£1.774.6★203 rev
NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets) Creamy Latte with Smooth Irish Flavour
NESCAFÉ£14.784.8★120 rev
NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets) Creamy Latte with Smooth Irish Flavour
NESCAFÉ£18.724.6★139 rev
Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 10 Total 90 Sachets)
Mokate£13.914.1★9 rev
NESCAFÉ Irish Latte Instant Coffee 8 x 19.8g Sachets 100% Responsibly Sourced Coffee (Pack of 6)
NESCAFÉ£23.564.7★273 rev
Newest
by launch dateMokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 10 Total 90 Sachets)
Mokate£13.919 rev
Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 6 Total 54 Sachets)
Mokate£9.997 rev
NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets) Creamy Latte with Smooth Irish Flavour
NESCAFÉ£14.78120 rev
NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets) Creamy Latte with Smooth Irish Flavour
NESCAFÉ£18.72139 rev
NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 4 Total 28 Sachets) Creamy Latte with Smooth Irish Flavour
NESCAFÉ£10.3431 rev
Trending
90-day click momentumMokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 10 Total 90 Sachets)
Mokate£13.914.1★
Mokate Gold Premium Irish Cream Latte Instant Coffee Sachets x9 (Pack of 6 Total 54 Sachets)
Mokate£9.994.2★
NESCAFÉ Irish Latte Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets) Creamy Latte with Smooth Irish Flavour
NESCAFÉ£14.784.8★
Beanies Instant Coffee Trio Pack - 3 x 50g Jars of Irish Cream
Premium Fine Foods£12.954.6★
NESCAFÉ Latte Instant Coffee Sachets - 72 x 18g
NESCAFÉ£14.584.8★
What buyers say about irish coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty coffee”
“Fantastic price”
“The quality of the coffee is surprisingly good”
“good flavor”
“just as good as the Nescafe version”
“as described”
“Tasty and creamy”
“ease of use”
“Its creamy and soft”
“great number of sachets”
What buyers complain about
“cheaper else where”
“It doesn't taste quite the same as I remember from several years ago”
“was cheap”
“Way too sweet for me”
“I don't like this dark roast coffee”
“this flavour seems hard to find for some reason”
“Smell the Coffee”
“sometimes quite dark”
“Sometimes the coffee is very light in colour”
“Watery and what little taste there is, is truly unpleasant”
Common questions
- Is irish coffee profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 10 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the irish coffee niche?
- 4 brands and 49 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in irish coffee?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the irish coffee niche?
- Listings span £1.77–£23.56; the average listing price is £12.87 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.