How competitive is the Ipa niche on Amazon United Kingdom?

12 brands and 42 sellers compete in Ipa on Amazon United Kingdom. The top 5 Ipa products take 56% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Ipa?

Ipa buyers on Amazon United Kingdom complain most about Bitter, Value For Money, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Ipa niche?

Ipa sells for £15.20 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.62–£35.56. The average incumbent carries 71 reviews — the moat a new listing must climb.

Ipa

Ipa shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Ipa profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ipa is a £180K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Ipa: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +21.4% over the last 90 days and 8.4% of searches end in a purchase.

£180K

revenue / yr

Units sold / yr10K

Search volume / yr+21.4%140K

Conversion rate8.4%

Avg price£15.20

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 42

Top-5 product click share56%

Open market14%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Ipa products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Camden Town Brewery Pale Ale 12x330ml can

Price: £9.36
Rating: 4.5/5
Reviews: 151
Age: 4y ago

Vocation Brewery | Crush Hour 4.6% Everyday Hazy Pale | 12 x 330ml | Refreshing Craft Beer

Price: £11.98
Rating: 4.7/5
Reviews: 28
Age: 3y ago

Camden Town Brewery Pale Ale 24 Pack 330 ml Cans

Price: £18.83
Rating: 4.5/5
Reviews: 151
Age: 4y ago

Greene King Great British Beers Mixed Case 6 x 500ml Bottles

Price: £8.75
Rating: 4.1/5
Reviews: 9
Age: 11mo ago

BrewDog Mixed Pack 8x330ml cans

Price: £11.72
Rating: 4.6/5
Reviews: 127
Age: 4y ago

Newest

by launch date

Brewdog Hazy Jane New England IPA 10 x 330ml

Price: £13.46
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Greene King Great British Beers Mixed Case 6 x 500ml Bottles

Price: £8.75
Rating: 4.1/5
Reviews: 9
Age: 11mo ago

Hobgoblin Session IPA Ale Beer 568ml Can (Pack of 12)

Price: £11.63
Rating: 4.6/5
Reviews: 20
Age: 1y ago

Vocation Brewery | Life & Death 6.5% Classic IPA | 10 x 330ml | Hoppy Craft Beer

Price: £11.66
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Harveys Sussex Best Bitter 12x 500ml Classic English Ale

Price: £35.56
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

11%

Camden39%
Vocation Brewery17%
BrewDog17%
Greene King8%
Beavertown6%
Brooklyn Brewery3%
Open — no brand owns it (6 brands, 11%)

Ipa demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume140KCVR8.4%Products23Brands12Top 5 Brands86%OOS Rate13.3%Rating4.5★Reviews71Avg BSR#368

Peak months: Dec · busiest ÷ quietest = 5.1×

Top Ipa search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ipa beer67K/yr +32.7%2.6% conv.
hazy jane11K/yr +58.7%3.8% conv.
vocation brewery11K/yr -1.3%2.4% conv.
camden pale ale11K/yr -1.4%13.1% conv.
camden7K/yr +41.9%7.3% conv.
beer ipa5K/yr +26.6%4.3% conv.
ipas7K/yr -4.2%0.6% conv.
vocation beer7K/yr -24.0%3.2% conv.
hazy jane brewdog5K/yr -2.2%1.8% conv.
vocation5K/yr -7.2%2.2% conv.

What reviews say buyers love and hate about Ipa

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Alcohol Flavor29%

“great valiue nice beer”

Value For Money16%

“value for money”

Taste-Overall14%

“This is a superb German-style lager”

Gifting Purpose14%

“it was nice to gift something different”

Flavor8%

“Full of flavor”

What buyers complain about

61% of reviews

Bitter17%

“Disappointed and very bitter. almost sour”

Value For Money17%

“Not the best value for money”

Taste-Overall17%

“First couple pints poured were very cloudy, and slightly bitter, which i didn't expect”

Gifting Purpose11%

“there was a bottle missing making it unsuitable for gifting”

Common Ipa questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ipa 58/100 on Amazon United Kingdom — Worth a look. The niche generates £180K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +21.4% over the last 90 days.