ipa
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible70.87avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.20avg listing price — sweet spot $15–$100
Price range
Good£4.62–£35.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£180K£180K/yr · 140K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Kingdom niche tracking, ipa is a £180K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ipa market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £122K–£152K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #368
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 22%
- Out of stock
- 13.3%
- Avg brand age
- 69 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
42
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
11%
- Camden39%
- Vocation Brewery17%
- BrewDog17%
- Greene King8%
- Beavertown6%
- Brooklyn Brewery3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 5.1×
Top ipa search terms
- ipa beer67K/yr
- hazy jane11K/yr
- vocation brewery11K/yr
- camden pale ale11K/yr
- camden7K/yr
- beer ipa5K/yr
- ipas7K/yr
- vocation beer7K/yr
- hazy jane brewdog5K/yr
- vocation5K/yr
Top ipa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Camden Town Brewery Pale Ale 12x330ml can
Camden£9.364.5★151 rev
Vocation Brewery | Crush Hour 4.6% Everyday Hazy Pale | 12 x 330ml | Refreshing Craft Beer
Vocation Brewery£11.984.7★28 rev
Camden Town Brewery Pale Ale 24 Pack 330 ml Cans
Camden£18.834.5★151 rev
Greene King Great British Beers Mixed Case 6 x 500ml Bottles
Greene King£8.754.1★9 rev
BrewDog Mixed Pack 8x330ml cans
BrewDog£11.724.6★127 rev
Newest
by launch date
Brewdog Hazy Jane New England IPA 10 x 330ml
BrewDog£13.460 rev
Greene King Great British Beers Mixed Case 6 x 500ml Bottles
Greene King£8.759 rev
Hobgoblin Session IPA Ale Beer 568ml Can (Pack of 12)
hobgoblin£11.6320 rev
Vocation Brewery | Life & Death 6.5% Classic IPA | 10 x 330ml | Hoppy Craft Beer
Vocation Brewery£11.662 rev
Harveys Sussex Best Bitter 12x 500ml Classic English Ale
GIFT CREATION£35.561 rev
Trending
90-day click momentumBrewdog Hazy Jane New England IPA 10 x 330ml
BrewDog£13.460.0★
Premium Craft Pale Ale/IPA Happy Birthday Beer Gift Hamper - 5 Independent British Craft Beers a Snack and Beer Tasting Glass by QWERTY Beer Box - Birthday Beer Gift for Men Craft Beer Gift Set
QWERTY Beer Box£28.884.5★
Beavertown Gamma Ray 4x330ml
Beavertown£6.754.8★
Greene King Great British Beers Mixed Case 6 x 500ml Bottles
Greene King£8.754.1★
Frome Brewing 5L Craft Beer Mini Keg | Gulp English IPA (4.8%) | 5L Mini Keg with Built-in Tap | 9 Pints of Somerset Beer | Perfect for Sharing | Birthday Gift for Men | Fathers Day Beer Gift for Dad
Frome Brewing Company£28.113.9★
What buyers say about ipa
What buyers praise and complain about, mined from review topics.What buyers love
“great valiue nice beer”
“value for money”
“This is a superb German-style lager”
“it was nice to gift something different”
“Full of flavor”
“well balanced bitterness”
“Is exactly what it is”
“Quality”
“Camdens branding is always clean and modern, and the unpasteurized label is a nice touch—it suggests a fresher taste compared to your standard supermarket lagers”
What buyers complain about
“Disappointed and very bitter. almost sour”
“Not the best value for money”
“First couple pints poured were very cloudy, and slightly bitter, which i didn't expect”
“there was a bottle missing making it unsuitable for gifting”
Common questions
- Is ipa profitable to sell on Amazon United Kingdom?
- The niche generates £180K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the ipa niche?
- 12 brands and 42 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in ipa?
- Top complaints mined from reviews: Bitter, Value For Money, Taste-Overall. The return rate is 0.3%.
- When does demand for ipa peak?
- Demand peaks in Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the ipa niche?
- Listings span £4.62–£35.56; the average listing price is £15.20 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.