Ipa

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

+21.4%

Conversion, latest week

8.4%

Market size, estimated

£180Ka year

Peak month

December5.1× the quietest month

Top search term

ipa beer67K searches a year

Listings sell for £15.20 on average, from £4.62 to £35.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.20 that is £2K to £4K a year per listing.

Average price

£15.20inside the $15 to $100 sweet spot

Price range

£4.62–£35.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

22% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #368 within Beer, Wine & Spirits. It carries 71 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

87%

Out of stock, average day

13.3%

Average rank

#368in Beer, Wine & Spirits

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

71per listing

Listings tracked

23

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months