Instant Tea
FailThe top 5 brands take 100% of clicks, so Instant Tea is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £83K/yr53K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 35 sellers
Flapen Score
Instant Tea against its category
The dotted line is the Grocery average. Past it, Instant Tea is stronger. Inside it, weaker.
Market
The Instant Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Instant Tea 53K times last year and spent an estimated £83K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £83Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- instant tea19K searches a year
02 · Price
A sale here is worth £14.37.
Listings sell for £14.37 on average, from £1.87 to £34.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £14.37 that is £7K to £11K a year per listing.
- Average price
- £14.37under the $15 to $100 sweet spot
- Price range
- £1.87–£34.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #177 within Tea. It carries 1,151 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 70%
- Out of stock, average day
- 2.8%
- Average rank
- #177in Tea
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,151per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Instant Tea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Typhoo QT Instant One Cup Tea with Whitener 6 x 225g Tub
- Price
- £13.58
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 9y ago

Typhoo QT Instant Black Tea with Whitener 125g - Please Choose an Option (Pack of 3)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 333
- Age
- 9y ago

Typhoo QT Instant One Cup Tea with Whitener 12 x 125g Tubs
- Price
- £19.95
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 4y ago

The Bramble Bay Typhoo QT Instant Tea Drink 125g Provides a Cup of Tea In An Instant Pack of 12
- Price
- £20.88
- Rating
- 4.7/5
- Reviews
- 428
- Age
- 7y ago

Typhoo QT Instant One Cup Tea with Whitener 225g Tub Creamy Sweet Just Add Hot Water No Teabags or Milk Needed
- Price
- £1.87
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 2y ago
Trending
90-day click momentum
QT&QY 40L Military Tactical Duffle Bag for Men Sport Gym Fitness Tote Travel Training Workout with Shoe Compartment Football Weekender
- Price
- £23.72
- Rating
- 4.7/5
- Reviews
- 2,539
- Age
- 4y ago

QT&QY Military Tactical Backpacks For Men Army Molle Daypack 25L/35L/45L Lage 3 Day Bug Out Bag Camping Hiking Rucksack With Bottle Holder
- Price
- £34.40
- Rating
- 4.6/5
- Reviews
- 4,477
- Age
- 4y ago

Whittard English Fruits Flavour Instant Tea 450g
- Price
- £9.95
- Rating
- 3.9/5
- Reviews
- 128
- Age
- 9y ago

Typhoo QT Instant One Cup Tea with Whitener 225g Tub Creamy Sweet Just Add Hot Water No Teabags or Milk Needed
- Price
- £1.87
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 2y ago

Typhoo QT Instant One Cup Tea with Whitener 6 x 225g Tub
- Price
- £13.58
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 9y ago
Newest
by launch date
Typhoo QT Instant One Cup Tea with Whitener 225g Tub Creamy Sweet Just Add Hot Water No Teabags or Milk Needed
- Price
- £1.87
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 2y ago

Multivitamins Flavoured Tea Drink Granulated Ekoland 350g
- Price
- £5.32
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 2y ago

QT&QY Military Tactical Backpacks For Men Army Molle Daypack 25L/35L/45L Lage 3 Day Bug Out Bag Camping Hiking Rucksack With Bottle Holder
- Price
- £34.40
- Rating
- 4.6/5
- Reviews
- 4,477
- Age
- 4y ago

QT&QY 40L Military Tactical Duffle Bag for Men Sport Gym Fitness Tote Travel Training Workout with Shoe Compartment Football Weekender
- Price
- £23.72
- Rating
- 4.7/5
- Reviews
- 2,539
- Age
- 4y ago

Typhoo QT Instant One Cup Tea with Whitener 12 x 125g Tubs
- Price
- £19.95
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- TY.PHOO93%
- QT&QY3%
- Whittard2%
- Ekland2%
Demand
Instant Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Instant Tea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instant tea19K/yr
- qt instant tea12K/yr
- typhoo qt instant tea10K/yr
- instant tea with milk4K/yr
- instant tea sachets3K/yr
Reviews and returns
What reviews say buyers love and hate about Instant Tea
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Only thing I don't like is the taste of the whitener
Once you get used to the taste this is a cheap cup of tea
It is pretty tasteless expensive
the whole product is a lie
the size of the jar is very misleading as around only half full
Whittards fruit berry tea wasnt ss dtrlng as i have had had to use more to get anice flavour xx
In my opinion wasnt the best flavour as I found it too sweet
sadly I found it a lot cheaper elsewhere
Size is a bit bigger for normal gym
Very small
the bag is so small you probably wont overload it
Love
Excellent value for money
Great value
Excellent price
Lovely tea, reccommended
This is lovely tasting tea
Good taste
a good quality build - so it is strong
Quality bag - great price too
Excellent quality
So easy
So easy to make
Easy to carry
Did the job
Everything I was needing
As stated
Return
0.2% Return rate 39% Fixable by listing
Size is a bit bigger for normal gym
Very small
the bag is so small you probably wont overload it
Not the usual quality expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Tea questions
Answered from the same tracked data.









