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Insecticidal Soap

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $59K a year here, so Insecticidal Soap is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£59K/yr40K searches / yr
90-day growth
+188.4%search demand this quarter
Competition
61%top-5 click share · 9 brands · 72 sellers

Flapen Score

Insecticidal Soap against its category

The dotted line is the Grocery average. Past it, Insecticidal Soap is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insecticidal Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insecticidal Soap 40K times last year and spent an estimated £59K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +188.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+188.4%
Conversion, latest week
14.4%
Market size, estimated
£59Ka year
Peak month
June7.0× the quietest month
Top search term
insecticidal soap24K searches a year

02 · Price

A sale here is worth £10.22.

Listings sell for £10.22 on average, from £2.98 to £22.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.22 that is £1K to £3K a year per listing.

Average price
£10.22under the $15 to $100 sweet spot
Price range
£2.98–£22.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #131 within Indoor Insect & Pest Control. It carries 1,550 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#131in Indoor Insect & Pest Control
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,550per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Insecticidal Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

72

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

8%

  • READY STEADY DEFEND46%
  • DD teck12%
  • OURONS11%
  • Provanto8%
  • Zero In8%
  • Ecoworm7%
  • Open — no brand owns it (3 brands, 8%)

Demand

Insecticidal Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.0×

Search terms

Top Insecticidal Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insecticidal soap24K/yr
  • insecticidal soap for plants10K/yr
  • insecticide soap for plants3K/yr
  • insecticidal soap spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Insecticidal Soap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control36%−0.18

Does not kill the bugs

Doesnt work on fungus gnats

didnt kill anything bugs on the plants

Functionality-Overall13%−0.20

Didn't work

Not effective

Limited efectiveness

Plant Growth8%

The plants still full of aphids

Not very nice for plants

didnt do the plants any good

Spray/Flow7%−0.03

Also the spray bit was difficult to spray sometimes

Spray doesn't work

Does not spray very well

Smell5%+0.18

Smells a little weird

Doesnt smell great

no smell to it at all

Love

Pest/Insect Control31%−0.18

Pest control

Kills most bugs

Bug killer

Value For Money14%+1.63

Reasonable price

Great value for money

Good value

Quality-Overall12%+0.73

This is a very good quality neem oil

Excellent product

Good quality

Advertised Vs Actual Product11%+1.28

As described

Does what it says

Exactly what I ordered

Plant Growth6%

my plant is thriving

Now my plant can thrive

of my plants for it to be really effective

Return

0.1% Return rate 12% Fixable by listing

Leak-Proof29%▁▅▆█▆▅

some oil had leaked from loose cap, oily bottle, fair amount missing

Spray trigger leaks

I wasted half a bottle after several spills due to forgetting how unstable it is

Spray/Flow12%█▆▇▁▂▃

Also the spray bit was difficult to spray sometimes

Spray doesn't work

Does not spray very well

Advertised Vs Actual Product8%█▁▁▂▃▃
Functionality-Overall8%▁▆▄▃█▁

Didn't work

Not effective

Limited efectiveness

Pest/Insect Control8%▁▁█▄▅▄

Does not kill the bugs

Doesnt work on fungus gnats

didnt kill anything bugs on the plants

FAQ

Common Insecticidal Soap questions

Answered from the same tracked data.