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Insecticidal Soap

Insecticidal Soap shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 15Growth 97Conversion 97Competition 41Returns 100Price range 38Avg price 35Brand share 34Review moat 49Quality gap 89
This niche Category average

Is Insecticidal Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Insecticidal Soap is a £59K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Insecticidal Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +188.4% over the last 90 days and 14.4% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr5K
Search volume / yr+188.4%40K
Conversion rate14.4%
Avg price£10.22

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers9 · 72
Top-5 product click share61%
Open market16%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)2· 0 succeeded
Avg rating4.1★
Avg reviews1,550

Top Insecticidal Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

72

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

8%

  • READY STEADY DEFEND46%
  • DD teck12%
  • OURONS11%
  • Provanto8%
  • Zero In8%
  • Ecoworm7%
  • Open — no brand owns it (3 brands, 8%)

Insecticidal Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR14.4%Products19Brands9Top 5 Brands84%OOS Rate4.5%Rating4.1★Reviews1,550Avg BSR#131
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.0×

Top Insecticidal Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • insecticidal soap24K/yr
  • insecticidal soap for plants10K/yr
  • insecticide soap for plants3K/yr
  • insecticidal soap spray4K/yr

What reviews say buyers love and hate about Insecticidal Soap

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Pest/Insect Control31%

Pest control

Value For Money14%

Reasonable price

Quality-Overall12%

This is a very good quality neem oil

Advertised Vs Actual Product11%

As described

Plant Growth6%

my plant is thriving

What buyers complain about

84% of reviews
Pest/Insect Control36%

Does not kill the bugs

Functionality-Overall13%

Didn't work

Plant Growth8%

The plants still full of aphids

Spray/Flow7%

Also the spray bit was difficult to spray sometimes

Smell5%

Smells a little weird

Insecticidal Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
29%
2Spray/Flow
12%
3Advertised Vs Actual Product
8%
4Functionality-Overall
8%
5Pest/Insect Control
8%

Common Insecticidal Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Insecticidal Soap 61/100 on Amazon United Kingdom — Worth a look. The niche generates £59K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +188.4% over the last 90 days.
Search demand for Insecticidal Soap on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 7.0× the quietest.