insecticidal soap
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+188.4%90-day search growth — must beat 0% to launch
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Okay1,550.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.98–£22.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.22avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£59K£59K/yr · 40K searches
According to Flapen's Amazon United Kingdom niche tracking, insecticidal soap is a £59K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
insecticidal soap market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £41K–£51K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 4.5%
- Avg brand age
- 71 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
72
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
8%
- READY STEADY DEFEND46%
- DD teck12%
- OURONS11%
- Provanto8%
- Zero In8%
- Ecoworm7%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +188.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.0×
Top insecticidal soap search terms
- insecticidal soap24K/yr
- insecticidal soap for plants10K/yr
- insecticide soap for plants3K/yr
- insecticidal soap spray4K/yr
Top insecticidal soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Insecticidal Soap Spray for Plants 500ml Natural Pest Control for Indoor & Outdoor Use Kills Aphids Spider Mites Whiteflies and More Natural Insecticide for Houseplants Vegetables and Gardens
READY STEADY DEFEND£12.884.0★73 rev
Insecticidal Soap Spray for Plants 200ml Natural Pest Control for Indoor & Outdoor Use Kills Aphids Spider Mites Whiteflies and More Natural Insecticide for Houseplants Vegetables and Gardens
READY STEADY DEFEND£11.223.8★173 rev
Zero In Bug Soap Spray For Plants Potassium Soap Aphid Control - Pest/Bug Spray 500ml Safe To Use On Edible Plants
Zero In£2.984.0★65 rev
OURONS Neem Oil & Horticultural Soap Set Plant Pet & Skin Care
OURONS£14.254.4★36 rev
Provanto Smart Bug Killer 1L - Fast Acting Bug Killer Spray - Stops Pests In 1 Hour - Insect Repellant - Contact And Systemic Insecticide With 8 Weeks Protection
Provanto£3.734.4★3,949 rev
Newest
by launch date
Thrips Killer Spray 2.5L Organic Insecticidal Soap for Plants Natural Pest Control for Thrips Aphids & Whiteflies Safe for Indoor & Outdoor Use Natural Formula for Greenhouses & Large Gardens
READY STEADY DEFEND£22.4422 rev
Insecticidal Soap Spray for Plants 2.5L Natural Pest Control for Large Gardens & Greenhouses Kills Aphids Spider Mites Whiteflies & Thrips Insecticide for Indoor & Outdoor Plant Protection
READY STEADY DEFEND£20.8115 rev
DD Teck 100% Natural Insecticidal Soap Spray Insecticidal Soap for Plants Organic & Biodegradable Formula Kills Aphids Mites & Thrips Eco-Friendly & Non-Toxic (100ml Spray)
DD teck£6.7340 rev
DD Teck 100% Natural Insecticidal Soap Insecticidal Soap for Plants Organic & Biodegradable Formula Kills Aphids Mites & Thrips Eco-Friendly & Non-Toxic (500ml Spray)
DD teck£11.3928 rev
DD Teck 100% Natural Insecticidal Soap Insecticidal Soap for Plants Organic & Biodegradable Formula Kills Aphids Mites & Thrips Eco-Friendly & Non-Toxic (50ml Spray)
DD teck£5.5651 rev
Trending
90-day click momentum
Westland 1L Rezolva Bug Killer
Westland£4.234.5★
Insecticidal Soap Spray for Plants 500ml Natural Pest Control for Indoor & Outdoor Use Kills Aphids Spider Mites Whiteflies and More Natural Insecticide for Houseplants Vegetables and Gardens
READY STEADY DEFEND£12.884.0★
Zero In Bug Soap Spray For Plants Potassium Soap Aphid Control - Pest/Bug Spray 500ml Safe To Use On Edible Plants
Zero In£2.984.0★
Insecticidal Soap Spray for Plants 1L Natural Pest Control for Indoor & Outdoor Use Kills Aphids Spider Mites Whiteflies and More Natural Insecticide for Houseplants Vegetables and Gardens
READY STEADY DEFEND£16.653.8★
OURONS Neem Oil & Horticultural Soap Set Plant Pet & Skin Care
OURONS£14.254.4★
What buyers say about insecticidal soap
What buyers praise and complain about, mined from review topics.What buyers love
“Pest control”
“Reasonable price”
“This is a very good quality neem oil”
“As described”
“my plant is thriving”
“This spray worked very well”
“Easy to use”
“Very effective good size”
“it seems to work i am not seeing my nasturtiums getting worse no terrible smell once on the plants as mentioned it is a small”
“Effective”
What buyers complain about
“Does not kill the bugs”
“Didn't work”
“The plants still full of aphids”
“Also the spray bit was difficult to spray sometimes”
“Smells a little weird”
“cheap”
“I followed the instructions exactly, but it did absolutely nothing”
“Broke”
“expensive for what it is”
“some oil had leaked from loose cap, oily bottle, fair amount missing”
Top return reasons
Common questions
- Is insecticidal soap profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +188.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the insecticidal soap niche?
- 9 brands and 72 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in insecticidal soap?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Plant Growth. The return rate is 0.1%.
- When does demand for insecticidal soap peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.0× the quietest.
- What does it cost to enter the insecticidal soap niche?
- Listings span £2.98–£22.44; the average listing price is £10.22 (sweet spot $15–$100). The average incumbent carries 1,550 reviews — the moat a new listing must climb.